As we celebrate Earth Day, many businesses, organizations and individuals will take additional time to reflect on their impact on our environment and the contributions we can all make to a sustainable future. Organizations like EarthDay.org help spearhead awareness and direct-action options we can all consider in our own lives to be ‘greener’.

The term “Green”, “Being Green” or “Going Green” all have multiple variations and meanings, but in general, we all accept that it means to help sustain the environment in some fashion. Many years ago, the Earth Day movement started more with a focus about recycling. Today, it has evolved into an awareness of sustainability by reducing overall carbon footprints through less consumption (and output of non-renewable resources to produce the goods and/or power we consume).

One of the largest non-green impacting areas we see is electronic devices like our mobile devices, computers, and servers. While desktop computers at least have power saving modes that often can reduce their usage, they still consume (and impact the environment) roughly the same as 4,500 miles driven per year of a typical US car. Servers are the worst offenders of the bunch, running 24/7, consuming large amounts of energy to keep your email, files, apps, and websites running all the time even when we are asleep.

Those high energy consuming servers, and in some cases office desktop PC’s, can all be moved to the cloud through cloud-based servers and colocation.  It may not seem obvious, but moving your servers and desktop PCs into the cloud can make a huge impact. While data centers can consume massive amounts of energy to keep those cloud-based servers running 24 hours a day (especially the massive industrial air conditioning and redundant power systems in place to support these facilities), the fact is that data centers can be scaled up to effectively utilize the best-in-class options to be efficient and sourced from green energy, to substantially reduce, or in fact eliminate their entire carbon footprint. If you colocate or host your servers in such a data center, you effectively reduce your impact on our environment significantly.

TurnKey Internet’s Green Data Center was built to have an effective carbon footprint of zero  – sourcing all its power from a massive on-site solar array and hydro-electric power provided by New York State’s Recharge NY program, on top of the most cutting-edge power efficiency and data center cooling technology.  TurnKey Internet’s state-of-the-art data center won the New York State Environmental Excellence award and The U.S. Federal Government’s Environmental Protection Agency awarded the facility the 2nd only New York Energy Star Certified Data Center designation.

So from our stand point, green is about minimizing or having zero impact on the environment – and more so, we are helping businesses take their office servers, computers, and other IT infrastructure into the cloud to minimize their carbon footprints too. This Earth Day, take a look around your home or office – and see what small changes you can do to help improve your impact on the world.