This is a phrase we’ve all heard before. That infamous first impression is the moment of truth: when a new person is deciding how to feel about us for the first time. While it may seem overly dramatic, it is hard to deny the power of the first impression. It may mean the difference between getting hired and, well, not getting hired. Even if you endure multiple interviews, the impression you give in that first moment truly does shape enduring opinions about your character. The same is true for making business deals, or forming friendships.

When I first arrived at the door of TurnKey Internet, I was ready for my nerves to sabotage my carefully planned first impression. My resume looked good, my outfit was professional, my hair was coiffed, but still, I was prepared for the worst. That’s why I was so surprised when I was greeted by smiling faces, friendly handshakes and a laid-back professionalism that exuded both confidence and welcome. I don’t know why I was expecting the worst: maybe it was my previous experiences with technology companies, or maybe I was just letting my nerves get the best of me. Still, I was bowled over by the lack of pretension and abundance of humor that greeted me at the door.

I share this story because I think, when most of a company’s interactions happen electronically, it’s easy for the people on the other end of the computer to miss out on the true heart and soul of the company. As someone who works in marketing, I often wonder how to best portray this aspect of TurnKey Internet to new clients. Making a first impression online is a challenge! Of course, there is the customer service and the products, but a company is so much more than that.

I hope by sharing my first impression of TurnKey Internet, I will give you all a little window into the heart and soul of the place. While our CEO, Adam Wills, brought the friendly, professional spirit to the company when he started it, his spirit is contagious. Everyone here shares his sense of pride in what we do, and we hope you will give us a chance to demonstrate that.

Anneke
Marketing