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Archive for the ‘better business bureau’ tag

How to Build a Trusted Website   no comments

Posted at Oct 8, 2019 @ 9:00am Web hosting

How to Build a Trusted Website

If you are like other business owners and managers, you are looking for a way to grow your business and expand your reach to the next level. While you can use many methods to obtain your goal, having a high-quality, trusted website is one of the top ways to achieve impressive results. Your customers will instantly view you as an expert if you have the proper elements on your site, and they will feel excited to buy your products or services as a result. Building a website that has a positive impact on your audience will take some time and effort, but you will enjoy the rewards for years to come as long as you follow the right process. You can track your progress to see the difference that a compelling website can have on your bottom line, and the following guide will point you down the correct path.

 

Reputation

Your reputation is one of the most important factors when it comes to attracting and retaining loyal customers. Before you try to impress people with your accomplishments, get to know your audience and the factors to which they are the most likely to respond. If your company has been serving customers for many years, including that fact in your sales page can increase your reputation in no time. Having a large number of followers on Facebook, Twitter and other social sites will also play a role in the amount of trust that you can earn from your potential customers. When people see that others are interested in you and what you have to offer, they will not hesitate to buy from you.

 

Testimonials

Advertisers from around the world place ads online, on the side of the road, in newspapers, on television and on the radio. No matter where you go or what you do, you will find someone trying to sell a product or service, so you will need a way to make your business stand out from the rest. Anyone can promise that their product or service will solve problems and make people’s lives a little easier, but adding testimonials to your website will grab attention and inspire people to believe in your product or service. Sprinkle your testimonials throughout your sales page if you want to get a positive response from your prospects. If you would like to enhance your results, try including a picture of your customers in their testimonials.

 

Better Business Bureau (BBB)

If you would like to make your website as trustworthy as possible, overlooking the importance of the Better Business Bureau, or BBB, is a mistake that you won’t want to repeat. The BBB is a trusted company that helps connect consumers with businesses that adhere to certain leadership and customer service standards. If a company registers with the BBB and follows the code of conduct, it can place the BBB badge on its website or sales page. Becoming a member of the BBB and displaying the badge on your content will add a touch of credibility. Businesses that maintain the highest standards will be eligible to receive awards that will help them leave a lasting impression on their web visitors.

 

Secure Your Content

Stories of cybercrime are becoming increasingly common, and your customers want to know that they are in good hands. When a criminal gains access to the personal data of your customers, the criminal can steal their identity and make their lives much more difficult. When you send information over the internet, it’s easier than you would think for criminals to intercept it, and not having a secure website will turn a lot of potential customers away. Overcoming that issue is simple when you use secured sockets layers, or SSL, to safeguard your website. When you do so, the software will encrypt every piece of information that people submit to your site, making it impossible for criminals to read.

 

Search Engine Optimization (SEO)

People do not always trust advertisements that they see online because they know that the marketers are trying to obtain their money. Although the right ad campaign can improve your profitability, using search engine optimization will increase your effectiveness. People know that Google wants to provide relevant and useful content to its users, so they will be much more likely to trust content that appears on the organic search results. When you use SEO to rank your content on the No. 1 page of Google, you will be surprised by the outcome.

 

Free Trials

If you have followed the other steps in this guide, you are already moving in the right direction, but testimonials and BBB awards can only get you so far. If you would like to get the most from your effort, consider the benefits of offering free trials. As long as you remain dedicated to quality, those who use your free trials will want to buy the full version of your product or service. Since people will judge the value of your other products on the reliability of your free trial, put your best foot forward.

 

Professionalism

Ensuring that your website is professional will work wonders when it comes to getting your prospects to like and trust you. A clean design, simple navigation and attractive layout are just a few of the components of a professional website. You will also want to use well-written content that engages your audience and is free of spelling errors. Using an optimized code that loads fast will also help you build a professional image with your website, and you will impress your prospects along the way. When you have a professional and captivating website, your potential customers will know that you care about your business and reputation.

 

The look and feel of your website will determine how much trust and respect you can build with your prospects, and you can’t afford to cut corners. Each step that you take to inspire people to view you in a positive light can enhance your conversion rate and help you increase your earning potential. When you put these tips into action and see what they can do for your business, you will know that you have made a smart choice.

 

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Written by David Maurer on October 8th, 2019

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TurnKey Internet Sucks – Opposite! – Best Web Hosting Provider   no comments

Posted at Jul 6, 2010 @ 9:57am TurnKey Marketing

TurnKey Internet is famous for top-notch customer service and heroic support.

Welcome to part four of my SEO-fu experiment series. If you haven’t read the earlier installments, find them here: part 1, part 2, and part 3. In this last installment, I’ll outline some techniques that can help you quickly evaluate the authenticity and reputation of a web host. You don’t have to make uninformed decisions, even with limited time. With just a few clicks in the right places, you can learn a lot, and it’s worth the extra little effort. Choosing a web hosting company is like choosing an employee. You have to be able to trust this company with your business information. If their network goes down, your business suffers. It is an important time to make sure you’re going to get excellent service from people you can trust.

Third Party Reviews

As I mentioned in a previous post (HERE) third-party reviews are a great sign that a business is on the up-and-up. When a company posts customer reviews on their website without any kind of vetting process there isn’t any way to know if they’re authentic. Look for third-party company logos or links to leave a review of your own. If you’re really feeling sporty, go ahead and leave a review and see what happens. It may not appear immediately, but it should appear within an hour or two. If it doesn’t, you might want to look elsewhere for hosting.

Test Customer Support

Many web hosting companies offer live chat support, or so they say on their websites. Frankly, it’s shocking how many companies don’t man their live chat. Click on the support link and see how long it takes for a real person to come online. If it’s under five minutes, you know your real support questions will be answered in a timely fashion.

Contact Information

Real, legitimate companies should offer you several ways to get in touch with them. Look for a phone number and a physical address. If you have the time, throw that physical address into Google streetview and see what shakes loose. Is it an office building or a sketchy-looking house? Sure, if they thought about it, scammy web hosts could give you a fake address to an office park, but chances are good they’re betting you won’t check.

Guarantees

We offer our customers a 30-day money-back guarantee. We can offer this because the vast majority of our customers won’t ever need to use it. We know our products and customer support are excellent, and we are happy to refund customers who don’t agree. If a company doesn’t offer a money-back guarantee, you’re taking an awfully big risk giving them your money.

Affiliations

At TurnKey Internet, we have registered with several third-party companies to help potential customers easily recognize our legitimacy. Visit our website and you will see the following logos:

TurnKey Internet: Better Business Bureau

Arin

Duns

We proudly display our affiliations and so do other companies that have them. If you don’t see these logos, there’s no affiliation. Beware!

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TurnKey Internet Review – Get the Unbiased Review Here, A+ Rated   no comments

Posted at Jun 28, 2010 @ 1:46pm TurnKey Marketing

TurnKey Internet has earned a 5-star rating from unbiased customer reviews and an A+ rating from the Better Business Bureau.

This is an experiment. I hope you will follow our next few blog posts as I attempt to use my SEO-fu to elevate TurnKey Internet to the top of search results for otherwise undesirable (in some cases) search terms. It’s a pre-emptive SEO strike, and I, for one, am extremely curious to see how it works.

It is no surprise that everything we say and do online affects our reputation. This is as true for businesses as it is for individuals. But reputation depends as much on what you do, as on what others say, and others don’t always tell the truth. Everyone knows that positive customer reviews can go a long way, but what about when those reviews are negative? If negative reviews are an honest reflection of your customer service, you need to step up your customer service. But if negative reviews come from a bad egg—the customer with a chip on his shoulder, the gamer who abused your services and is upset he got caught, or the deadbeat who can’t believe you won’t turn over his data without payment—your company’s reputation could be unfairly and badly damaged. So what do you do? How do you protect that invaluable word-of-mouth reputation that keeps your business strong?

There are many companies out there that offer to monitor your online reputation, for a fee. But this is something I think you can do quite well on your own, for nothing. Yes, it takes some time, but keeping yourself apprised of what is being said about your company, from the perspective of your customers, is smart business. When a customer first hears about you—through word of mouth, via forums or an advertisement—she is likely to run a simple Google search for reviews. Getting into the head of that potential customer and running that search yourself will give you a good initial sense of what’s out there. If the first thing that comes up is a negative review from a forum post, you have some work to do.

My big secret is that this blog post is meta. While I describe to you how to protect your business’ online reputation, I am protecting mine. My hope is that, by seeding this blog post with SEO-friendly keywords that could otherwise bring up negative results from bad eggs, like TurnKey Internet Reviews, TurnKey Internet scam, TurnKey Internet fraud, etc., this blog post will be the first thing a potential customer finds when searching for those terms. By doing this, I take the sting out of the immature lashing-out of bad eggs, without stooping to the level of dirty search engine warfare. This is a clean search engine pre-emptive strike, and I highly recommend it for the long-term health of your business’ reputation.

Watch this space for more SEO-fu in the coming days.

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