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Search Engine Ranking Benefits through SEO and IP Addresses – Google Says So!   no comments

Posted at Jan 27, 2015 @ 10:45am Web hosting

network-security-in-the-cloudDid you know in August 2014, Google announced that HTTPS would become a ranking credential? This is news worthy of mention and note as Google rarely reveals ranking criteria – and more so confirms that the SEO optimized hosting at TurnKey in fact  does raise your rankings for SEO systems (at least with google, now confirmed).

You can read more about Google’s comments here:  HTTPS as a ranking signal here. [PDF ] 

HTTPS is an added layer of encryption that Secure Socket Layers on top of HTTP or web traffic. This adds additional security to standard HTTP communications or web communications. SSL certificates are required for
e-commerce sites especially if you’re desiring your site to be PCI compliant. You can see my post on PCI compliance here: https://blog.turnkeyinternet.net/web_hosting/pci-dss-compliance-in-the-cloud-for-web-sites-servers-and-colocation/ .   Having an SSL certificate  is essential on an ecommerce site because of the secure transmission of sensitive information like credit card numbers, personal information, and login accounts.

If your website or blog begins with https://, you have likely received an uptick in Google’s rankings. This is currently a lightweight signal meaning that it doesn’t affect your site rankings greatly, but experts believe it will become stronger in the near future.

To turbo charge your web site’s rankings, be sure to use SSL certificates with a dedicated ip address on your web site, TurnKey offers an all-in one ‘turnkey’ solution to this to help you increase your search engine ranking with our Turbo SEO cPanel Web Hosting that bundles in multiple dedicated class-c ip’s and ssl certificates for one low cost in a simple to use interface.

Do You Need an SSL Certificate for Your Website?

REQUIRED: All websites should have some form of protection on them. This form of protection can come in many forms, however, if you’re going to be taking any type of data from your customers such as credit cards, phone
numbers, emails, or any personal information, you need to ensure that the data is transferred securely. SSL’s remain one of the most robust ways to do this.

As an online merchant, it’s your responsibility to make your customers’ private information is secure. If you are storing credit card information in a database on your website so you can manually charge it later, then you need an SSL certificate to secure the credit card data stored on your server. If you have any sort of log-in form where customers enter a username and password, on top of sanitizing the input from the user, a SSL certificate is highly recommended.

NOT REQUIRED: An SSL certificate is optional if you don’t gather personal information and instead forward your customers to a 3rd party payment processor like PayPal. This can be done as simply as embedding a PayPal button to your website. PayPal uses their own certificate to encrypt customers transactions.  HOWEVER, you can still benefit with SSL for search engine rankings, so it’s worth the investment but not REQUIRED for this category.

What Webmasters Should Do Now?

Decide the kind of certificate you need: single, multi-domain, or wildcard certificate. (More on this in a minute.)
Use 2048-bit key certificates. Use relative URLs for resources that reside on the same secure domain. Use protocol relative URLs for all other domains. Don’t block your HTTPS site from crawling using robots.txt. Allow indexing of your pages by search engines where possible by avoid the noindex robots meta tag.

Purchase an SSL Certificate from TurnkeySSL.com

Turnkey Internet is a trusted reseller of GlobalSign SSLs. The GlobalSign SSL certificates includes domain validation, quick issuance, re-issues among many other options such as adding a full trusted bar in your browser that allows visitors to see your SSL is trusted across the web.

Turnkey Internet has multiple types of SSL certificates for secure communication with business, system, portals, mail and more.

Our TurnKeySSL alpha certificate  is ideal for small business, blogs, and personal websites which costs $29 per year.

The TurnkeySSL Professional certificate is  ideal if you wish to have multiple subdomains covered (example: corp.yourdomain.com and web.yourdomain.com). This Pro level SSL certificate has full organization vetting which provides higher levels of trust and includes a malware site scan service. This is also preferred for service providers and SEO companies. $150 per year.

Lastly, TurnKeySSL Extended Validation (EV) Certificates are the most secure and offer visitors the green bar and enhanced sales. It also includes malware site scan service. The green address bar that comes with a TurnkeySSL Extended certificate prominently displays your company name, providing immediate trust and improving customer conversions. This certificate is $899 per year.

Keeping your certificate always up to date is recommended as you never want your clients receiving any SSL warnings when purchasing a product from you. Ideally,you would set the certificate to auto-renew annually. You can always check the expiration date by clicking the padlock symbol and then “View Certificate”. Test your entire checkout process in Firefox, Google Chrome, and yes, even Internet Explorer.

Once again, you can go directly to turnkeyssl.com to purchase any of the mentioned SSL types above

To turbo charge your web site’s rankings, be sure to use SSL certificates with a dedicated ip address on your web site, TurnKey offers an all-in one ‘turnkey’ solution to this to help you increase your search engine ranking with our Turbo SEO cPanel Web Hosting that bundles in multiple dedicated class-c ip’s and ssl certificates for one low cost in a simple to use interface.  Learn more
Until next time…

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Written by Jeremy on January 27th, 2015

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