Modern office workers find it increasingly difficult to imagine the era that existed before computers began to invade almost every business function, but older organizational habits die slowly. Many businesses tend to treat their computers and networking equipment as just one more set of machines to be maintained by the same support personnel who repair copying machines, fix broken drill presses and replace burned-out light bulbs.

Both Power and Fragility

Notwithstanding the persistence of outdated attitudes, information technology (IT) infrastructure is special. Even as computer technology affords great power to leverage core business competencies and to greatly reduce or eliminate costly manual labor, it also brings oftentimes underestimated fragility and vulnerability. While uncommon these days in most industrialized countries, sudden power failures can abruptly bring vital business processes to a grinding halt, and extended power failures can wreak havoc on critical information processes and the integrity of irreplaceable databases.

Furthermore, the majority of businesses can’t afford extensive security measures, and a stolen server might mean the loss of critical accounting records and customer databases. Limited bandwidth availability at a local office might mean sluggish internet communications, potentially driving away customers and digging into profitability.

Server Colocation Providers

While outsourcing non-core business functions to cloud-computing enterprises is a growing trend, many firms still prefer to keep a close eye on their most critical business functions and databases. Internet professionals such as website hosting providers and website designers are well aware of vast server farms that rent dedicated servers to website design firms, retail concerns and innumerable other commercial and non-commercial organizations, but colocation providers generally have worked quietly in the background. Still, they continue to offer invaluable services to businesses that wish to retain ownership of the computer servers that host their core business functions and intellectual property while also outsourcing hardware management and its associated concerns to industry professionals.

For many companies, offloading the care and feeding of computer servers onto trained IT professionals at a colocation provider carries multiple advantages. Indeed, colocation services have steadily expanded year after year with leading industry experts expecting the global colocation market to exceed $33 billion by 2018. An in-depth examination shows that five major considerations lie behind the decision by CIOs and other corporate officials to rely on colocation services.

Heightened Security

In an age of brazen corporate espionage by overseas agencies, ensuring physical data security can be a challenge. Even in the absence of foreign or domestic interest in valuable intellectual property held by a business, employee honesty and awareness of basic security precautions aren’t always guaranteed. Hard drives and other computer components sometimes have a habit of walking out the door, and allowing direct physical access to servers located inside open offices also increases the risk of malicious hacking attacks by criminal gangs through the agency of malware-laden USB sticks left lying around in company parking lots.

A well-equipped colocation provider likely will lock down its facilities with multiple security measures, including burglar-resistant, alarmed entry and exit doors; coded access procedures that track all physical access to hosted servers; strategically placed surveillance cameras; biometric scanners to prevent unauthorized access by intruders and even individually locked cages for each client’s servers. Spreading the cost of these high-security measures across hundreds or thousands of servers allows the colocation provider to efficiently offer economies of scale otherwise unavailable to the great majority of small to mid-size businesses.

Extreme Connectivity

Colocated servers are only as good as the internet connectivity that allows them to cram immense flows of data up and down the line, and colocation providers typically subscribe to multiple high-level broadband providers such as Level 3 Communications to establish superior bandwidth redundancy and to encourage competition that results in cost savings for both the colocation provider and server owners. Quite apart from the sheer efficiency of sharing top-tier bandwidth access across innumerable servers, the climate-controlled environment keeps servers within a consistent temperature range to ensure that sensitive network equipment and server components don’t fail from extended exposure to excessive heat.

Improved Scalability

As a business expands or contracts in response to unpredictable economic swings and marketplace developments, its computing needs may similarly fluctuate. Managing human resources typically represents the largest expense for the great majority of firms, and the hiring and firing process is invariably expensive and painful. Instead of suffering through unpredictable demand cycles for in-house staff to manage IT hardware resources, business customers may purchase additional servers from the colocation provider or else instruct a responsible staffer to purchase additional custom equipment to be delivered to the colocation provider for installation.

Financial Predictability

Maintaining in-house data management facilities typically invites unexpected capital outlays that play havoc with limited quarterly budgets. Many firms prefer the predictability of a fixed monthly outlay that covers the great majority of expenses associated with managing critical IT hardware capability across all corporate functions. Strategic planning and corporate accounting become easier with fewer surprises for the unwary.

Increased Stability

The impact on productivity from moving corporate offices, encountering a natural disaster or suffering through an extended interruption of electrical power can be disastrous. Even the most efficient company may experience a series of unfortunate events that repeatedly delay its return to full operational status. In the meantime, customers may be yelling about misplaced orders and bungled services, and employees may be left without real work as core business processes fail to function as expected.

More than a few CIOs and other upper-management staffers prefer instead to shield the company’s critical server operations from such potential chaos by entrusting them to an efficient colocation provider with multiple power backups and contingency plans for dealing with everything from earthquakes through cable-chewing squirrels.

Closing Thoughts

Only robust discussion among company principals can determine the ultimate wisdom of outsourcing IT hardware management functions to a dedicated third party. However, the cost savings, significantly improved operational stability and peace of mind offered by the colocation option have proven to be compelling value propositions for an expanding number of commercial enterprises, as well as SMBs and other organizations. For more information regarding colocation as well as the Colocation Solutions we provide here at TurnKey Internet, visit our website: turnkeyinternet.net/colocation

Why Colocate With TurnKey Internet?

TurnKey Colocation is the ideal solution for companies, service providers, small businesses and IT resellers who want a stable environment in which to completely control their assets.

When utilizing our state of the art colocation facility you are able to control your hardware, software and networking to your needs without worrying about the supporting infrastructure. In doing so, you will immediately recognize tremendous savings while also getting peace of mind that your equipment is hosted in a SSAE-18 SOC 1 & SOC 2 certified, 100% green, secure facility.

Traditionally, customers would create their own localized infrastructure which is costly and inefficient making colocation with TurnKey Internet the ideal solution. By colocating in our facility you are able to focus on your business and not on office networking, power or server issues that plague localized installations and office infrastructure. We provide redundant networking, power and cooling to ensure your services remain online and accessible at all time.

Our facility is redundantly networked with several TIER-1 peers allowing us to offer several connectivity options allowing our customers to reach theirs as quickly as possible and without worry of network downtime, which is completely SLA protected.

All colocation customers have 24/7 hour access to their equipment and also receive network reboots per-port or per-strip at no additional charge. Whether you purchase a single U, multiple racks or an entire cold containment POD, we include rebootable PDU’s or PDU ports with EVERY colocation purchase.

At TurnKey Internet we are available 24/7 to assist you with all your needs.

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If you own a hosting company, chances are good you have a large number of customers paying a very low price for shared hosting services. But, for all you know, those customers are doing good business—despite the low price tag on their hosting. So, how can you make the most of this potential source of income without investing a ton of money in infrastructure and software development? By reselling online business solutions from TurnKey Internet, of course!

What Services?
Every business needs an ecommerce solution, right? Every business needs robust office email with collaboration tools. Every business needs web conferencing, monitoring and secure backup services. If you don’t provide these things to your clients, they will get them elsewhere. If they’re getting their other services elsewhere, it may not be long before they switch their hosting over too, consolidating their business with one company that has it all. You need to make your company the company that has it all. The more services you have to offer, the more clients you will keep, and the more money you will make.

What they Don’t Know they Need
As advanced as business has become, still many small business owners are behind the times. Part of the reason for this is simple fear of the technology—but another reason for this is ignorance of the simple solutions that could be increasing their sales ten-fold (and yours too, as a reseller of the services they need). The first step in making a successful resell, is education. Let your clients know about the tools you have to offer, and then sell them those tools. It may just be as easy as it sounds.

Your Monthly Percentage
The beauty of reselling is the consistent income that perpetuates itself with no additional work from you. You don’t have to worry about tech support or phone troubleshooting. Once you’ve made the sale you don’t have to raise a finger while you watch your profits go up and up.

TurnKey has it All!
As we move into the fall months, we will be releasing our full suite of online/cloud business solutions. We have already released TurnKeyMail, TurnKey NAS Vault and TurnKey Newsletter. These are three robust, action-packed SaaS solutions that you can start reselling to your clients today. Follow the links to learn how you can increase your monthly income with the clients you already have. You have nothing to lose!

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