If you’ve ever waited for a slow website to load, you know how frustrating it is. It only takes a few seconds – if that – for you to start getting impatient and considering going to another site.

Visitors to your site feel the exact same way. People have grown increasingly accustomed to instant results, and most web users expect web pages to show up on their screen right after clicking or tapping. A slow website can directly, and negatively, impact your sales and ability to draw in new clients.

However, it’s not just sales that take a hit when your website is crawling. Slow load times can result in reduced search engine rankings and depressed conversion rates. Additionally, a slow website is often the sign of a design problem, which may mean that you’re using more bandwidth to do less.

The Five Second Rule

According to a recent study, one-third of online shoppers will leave your site if it takes more than five seconds to load. Along with the fact that five seconds is a very short amount of time to work with, the study found that people are getting more impatient; a previous study showed that you had six seconds before people left.

If that weren’t bad enough, a study done by Google that specifically looked at mobile users found that these individuals are even more impatient. More than half of those involved in the study will leave a mobile website if it doesn’t load in three seconds.

What this means is that your website design needs to focus on speed instead of design elements. To ensure that people will go to your website – and stay – your site needs to be fast and streamlined.

Load Time Affects Sales

If you’ve got your website loading under five seconds, you may get visitors to stick around, but it won’t necessarily net you a sale. The study that found many people will leave after five seconds also determined that a 2.4 second load time led to the highest conversion rates. This is backed up by data collected by Kissmetrics, which showed that a one second delay in website response time can lead to a seven percent conversion rate drop.

The collected data also showed that people who made purchases from a site but were unhappy with the site’s performance were less likely to buy from the site again. In other words, the bare minimum to get someone to stay may be five seconds, but if you want to make a sale, and keep making sales, your site may need to load even faster.

Google Is Impatient Too

Load times don’t just affect whether or not a potential customer stays on your website. They may also play a part in determining if someone ever arrives at your site. This is because Google looks at user experience when calculating search engine rankings.

There are a number of factors that go into user experience, but load time is a significant one. Search engine ranking is very competitive since it determines where your site shows up in search results and if it shows up on the first page. With less than 80 percent of people clicking to the second page of search results, it’s essential that you’re doing everything you can to be on page one.

Google offers a website to check your site’s performance, and according to the search engine, a score of 85 or higher out of 100 means that your site is doing well. Anything below that likely spells trouble when it comes to your search engine rankings.

It’s also important to note that Google has started to give websites that are mobile friendly higher rankings when people do a search from a mobile device. If you have a desktop site that loads quickly but don’t create an equivalent mobile site, you could see a drop in your mobile search rankings.

Slow Load Times Could Mean Back End Problems

There are a variety of reasons that your website may be running slowly or simply not loading as quickly as visitors would like. Many common reasons relate to design, such as running too many scripts or filling up the page with large media files.

These problems can be resolved easily by streamlining a website and cutting down on files and scripts that bog the loading process down. Doing this may help to improve the performance of your web server as well. If the media files on your site that are taking up enormous amounts of bandwidth are compressed or if you reduce the number that load on your site, you could see a lot of resources freed up.

It May Be Time To Upgrade

However, slow load times, especially if you have optimized your website, may indicate that there’s a larger problem with your server or the network you’re running on. If you are hosting on a Shared Server, it could be that you need more power and system resources. To resolve this, it is recommended that you upgrade to a VPS/Cloud Server or Dedicated Server solution. If your business is utilizing a Colocation solution but still experiencing bandwidth and network issues, it may be time to change your Data Center and/or Cloud provider.

While attractive and innovative website designs may be appealing, if you’re in the business of selling, your focus should be on a website that loads quickly and is easy to navigate. Shaving just a second off of the load time of your site and pages within it could mean a dramatic difference in conversion rates and sales, and it could also improve your search engine rankings.

Ever wondered what goes inside those state of the art datacenters that run ‘the cloud’? Here is a sneak peak on day 1 as TurnKey Internet (https://turnkeyinternet.net) is expanding its New York Datacenter servicing the Capital Region with Colocation, Cloud Services and Disaster Recovery backup solutions.

More videos and pictures coming soon… Stay tuned!

We are excited to share with you a sneak preview of the latest expansion to our New York Data Center.

Today we begin construction on our newest POD as we expand to meet the high demand for Cloud Hosting and colocation services.

We’d love to share more with you however there are still multiple tractor-trailers full of equipment, and unfortunately they won’t unload themselves.

However please stay tuned… there will be more information, photos, and even videos to come!

In the late 80s /early 90s times where starting to change, this wonderful technology era we live in now was just beginning. Businesses now, need to be online in order to stay competitive and grow with this new age.

Like most business a Server Room was built, in a spare room or space in your office or home and today now resembles a pile of mis-colored wires that you could spend days trying to untangle. You purchased equipment that easily fit into your budget, and your team was able to configure the networking without any troubles. This setup was the same in all business across the board. In the beginning of this era, you could get away with this. There was no thought of cooling systems or ventilation. No notion of backup power systems, or any real working order was to be found in your Server Room.

Once again, the era of technology has changed. Businesses need their operations to run with super speeds, be secure, maintained, monitored, and most of all be redundant. The terms Server Room and Data Center could once be used interchangeably, no longer can they now.

A Server Room can be any room, in any building that houses servers. Whereas a Data Center, is a whole building designed to support and provide a secure, power protected, environmentally controlled space, used for accommodating servers, networking, and computer equipment.

Some of the key points to a Data Center, a Server Room does not have.

Security and Monitoring:

Most Server Rooms do not have a high volume of security. Besides the buildings overall security, there may be a lock on the Server Room door.

Data Centers pride themselves in the security features they offer. All entrances and exits are secured with a key coded entry system, as well as alarms. Not just alarms for entry. Alarms for temperature control, air pressure, fire / water control, ect. All Data Centers have network cameras, accessible to their staff and security team in a needed event. The cores / racks the servers are housed in are all locked. Only opened when your team needs to visit or by the Data Center staff, if needed.

Connectivity:

What good is your server if you have a fixed bandwidth rate? Most Server Rooms are capped off by their ISP as they are using a residential internet service.

Data Centers do not use any type of residential internet service and most times are able to set the bandwidth limits as they are needed by the server.

Redundancy:

If there is a power failure at your business, do you have a backup power plan? Most Server Rooms run from the same power source, as the full office. Making your sites and servers go down if there is ever a power failure.

Data Centers have a plan for any type of failure. When it comes to power failures, most Data Centers have battery backups, automatically triggered if the main power supply is not responding. When the system sees the backup batteries are being utilized, another backup power source is engaged, the generator.   At this point the battery backups turn off and all power is controlled by the generator until normal power is restored.

Affordability:

With a Server Room, you are accumulating all the costs that go along with it.  You may have had to cut advertising short or possibly even lay off good employees as the costs to maintain and house your equipment have risen. At a Data Center all those costs are tied into your package and at a much, much lower cost.

Environment:

Datacenters control the cooling and humidity – to a precise and perfect level to keep your equipment running as long as possible.  Storing equipment in non-conditioned environmental space like your server room or office closet will shorten the life of your equipment significantly (meaning it will cost you real money to replace broken equipment sooner).  Electronics are sensitive to things like electrical and static shock, which occur due to improper humidity (moisture) and you can even find corrosion on the electronics in some poor environmental conditions.  Its crucial if you have valuable equipment to store it in a properly humidified and cooled location like a datacenter.

Green (going Green):

Some modern datacenters, like TurnKey Internet’s Green Datacenter , offer one additional benefit ontop of everything above.  Your IT equipment and servers consume less energy in terms of cooling and power draw in a modern green-focused datacenter – and in TurnKey Internet’s datacenter your equipment consumes energy provided by only by the Sun (on-site solar array) and Water (Hydro power) providing zero carbon foot prints for your IT infrastructure versus having it at your office.

Our offices do not look anything like they did 20 years ago. Our businesses are not what they were 20 years ago. Most companies have employees living all around the world, remoting in for work. Your administrative staff is no longer dependent on white out, typewriters, and filing cabinets. You attend conferences and meetings by using a phone, tablet, or even your watch. The majority of your business is conducted over email and most of your sales are placed through your website. In order to keep up with these growing times, we now need to ditch the Server Room and head to the Data Center.

The Adventures of The TurnKing!

After being abducted by the deadly Ban-dits, Vint and Leif safely continue their journey. This time around they need to get a special shield in order to kill off the DDoS Dragon!

Past Volumes

Volume 3

In honor of Leif Erikson Day yesterday, we would like to introduce Volume 3 of our TurnKey Kronicles! In this volume, Vint and his sidekick Lief are off on their journey to stop the DDoS Dragon from destroying their city, Cloudtopia. They run into a minor technical difficulty, where they are greeted by some unfriendly travelers.

Volume 2

Young Vint and his friend Leif go to the city’s merchant to see if they can get some weapons to fight off the evil DDoS Dragon and it’s bots. The merchant gives them a magical firewall and explains to them that this is not all they need! Check back next week for chapter 3 of this epic tale!

Volume 1

Young Vint dreams of saving his town from a DDoS attack by the DDoS Dragon and his bots! Check back next week for chapter 2 of this epic tale!

The Adventures of TurnKing!

Volume 3

In honor of Leif Erikson Day yesterday, we would like to introduce Volume 3 of our TurnKey Kronicles! In this volume, Vint and his sidekick Lief are off on their journey to stop the DDoS Dragon from destroying their city, Cloudtopia. They run into a minor technical difficulty, where they are greeted by some unfriendly travelers.

Past Volumes:

Volume 2

Young Vint and his friend Leif go to the city’s merchant to see if they can get some weapons to fight off the evil DDoS Dragon and it’s bots. The merchant gives them a magical firewall and explains to them that this is not all they need! Check back next week for chapter 3 of this epic tale!

Volume 1

Young Vint dreams of saving his town from a DDoS attack by the DDoS Dragon and his bots! Check back next week for chapter 2 of this epic tale!

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Why move to The Cloud? Here is October’s cloud tip!

Downtime and Load Balancing Problems Diminish Immensely

With the help of cloud-managed services along with services like colocation, your businesses IT downtime problems can be spun 180 degrees! Cloud-managed services and colocation allows for practically 100% uptime with on-site technicians, backup generators, and upscale, reliable servers.

Moreover, load balancing is taken care of.  With our always top-of-the-line servers and the capacity of our state-of-the-art data center, we allow for the capability of storing unlimited data from the existing, as well establishing clients, while re-balancing and scaling their servers in real time.

Do not wait for a human error or a storm to knock down your entire IT infrastructure. Business is 24/7! See how moving to the cloud can improve your business, or learn more about the benefits of colocation.

Want to know more about how you can achieve 100% uptime? Visit our site at www.turnkeyinternet.net or contact our sales team at sales@turnkeyinternet.net 

LATHAM, NEW YORK (September 18, 2013) – Sustainable IT solutions provider TurnKey Internet, Inc. announced today the completion of their fiber optic interconnection to New York City’s global communication hub, 60 Hudson. The addition of the new, direct fiber optic connection, allows TurnKey Internet to enhance their network redundancy and to further expand their high-speed connections worldwide. TurnKey Internet’s SSAE-16 certified data center, located in New York’s Tech Valley, gives the green IT solutions company increased connection to clients across the country and around the globe.

“By placing direct fiber-optic connectivity to 60 Hudson from our Latham, New York data center, we have expanded both our capacity and redundancy that we provide for our customers.” TurnKey Internet’s CEO, Adam Wills, said. “With the expansion of our data center earlier last month, we have had increased demands and requests for additional network capacity. Whether they are in the stock-trading industry, the ecommerce industry, or if they work with customers around the world, this expansion of our footprint will guarantee our clients the highest performance available.”

60 Hudson, located in lower Manhattan, New York, has been the center of telecommunications across the globe for over 80 years. Opened in the 1930’s, 60 Hudson has since become one of the primary Internet traffic hubs around the world and has expanded into a colocation center, now housing over 100 companies. TurnKey Internet’s new direct fiber optic access to this location allows for increased connectivity, speed and redundancy to amplify their global network presence.

About Turnkey Internet

Founded in 1999, TurnKey Internet, Inc. is a full-service green data center and leading provider of sustainable web hosting and IT solutions. From its SSAE 16 Type 2 certified facility in Latham, NY—New York’s Tech Valley Region—TurnKey offers web hosting, communication services, web-based IT systems, software as a service (SaaS), enterprise colocation services, and computing as a service to clients in more than 150 countries. For more information, please call (518) 618-0999 or visit www.turnkeyinternet.net/media

Our CEO and President, Adam Wills, was recently featured in this month’s Capital Magazine! Adam discussed the beginnings of TurnKey Internet and how with a small team here at our green data center, we’ve been able to work with over 13,000 clients in over 100 different countries. Starting in 1999, TurnKey has gone through multiple phases to reach where we are today. And if you have been keeping up with us here, on Facebook, or on Twitter, you will know that we show no signs of slowing down!

“High-speed Internet back in the early to mid-2000’s wasn’t really ubiquitous everywhere, and it’s not what what we understand what it is today. Especially with the concept of mobile-devices that we have now. The iPhones, and a few years later the Droid, had been invented, meaning that people could communicate anywhere on the go. They needed a centralized place, and they needed a centralized communication channel and have that data stored. We saw the opportunity on the horizon.”

Check out the rest of the article here to read what else Adam had to say!

LATHAM, NEW YORK (August 28, 2013, 2013) – Sustainable IT solutions provider TurnKey Internet, Inc. announced today that after a month of ongoing expansions to their data center, the company will be offering a deal to new clients on colocation services. This offer allows clients to sign up for three free months while placing their IT infrastructure into TurnKey Internet’s SSAE-16 Type II certified data center. With this colocation service, TurnKey Internet provides the benefits of tech management and superior uptime, as well as giving clients their own complete control and accessibility to their servers.

“We have seen an increase of interest for colocation services from both companies across the globe and right here in New York,” said TurnKey Internet’s CEO, Adam Wills. “Many of whom are looking to have their IT infrastructure managed because of our business continuity. Our clients’ servers are placed among the most energy-efficient equipment to date, and in a green and sustainable data center. With the expansion of our facility, we want to welcome new clients to show them the benefits of colocation, and how TurnKey can help simplify their IT needs.”

TurnKey Internet hosts clients’ infrastructures in cold-containment pods, which use the highly energy-efficient SmartAisle™ technology. Rather than companies having to hire a tech team to manage their own equipment in-house, TurnKey Internet’s technicians are able to manage client’s equipment in their state-of-the-art data center. Clients also receive the benefit of having around-the-clock tech support, 365-days a year. TurnKey Internet’s data center became Energy Star certified in early 2013 and was also approved to be part of the ReCharge New York program, created by New York’s Governor Cuomo. This program has allowed TurnKey Internet to receive clean hydroelectric energy, and has allowed the data center to run off 100% renewable energy.

About Turnkey Internet

Founded in 1999, TurnKey Internet, Inc. is a full-service green data center and leading provider of sustainable web hosting and IT solutions. From its SSAE 16 Type 2 certified facility in Latham, NY—New York’s Tech Valley Region—TurnKey offers web hosting, communication services, web-based IT systems, software as a service (SaaS), enterprise colocation services, and computing as a service to clients in more than 150 countries. For more information, please call (518) 618-0999 or visit www.turnkeyinternet.net/media