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How to Maintain High Traffic Websites   no comments

Posted at Nov 8, 2010 @ 5:07pm Web hosting

So, you’ve worked hard building your website. You’ve created tons of interesting, well-written content, optimized for SEO, and designed a stunning series of pages. Finally, all your effort has paid off with the one thing most people only dream of: traffic volume. Now that you have lots of visitors checking out your site, you have to be smart about how to keep them there. Keeping your content fresh and new is only one of the many challenges you now face. Consider each of the following ideas carefully. The success of your website depends on it!


In addition to plying your visitors with interesting articles, you need to keep in touch with them more closely. Start a mailing list and a site newsletter. Each time you have a new article, interview, top 10 list or review, let your audience know about it. Check out TurnKey Newsletter for a comprehensive newsletter platform with autoresponders, easy contact management and hundreds of great design templates.


You don’t just want to have a website, you want to make money off it. There are many ways to do this when you have traffic, including: selling ad space, selling products and ebooks. But you have to be careful. These days, people are inundated with advertisements everywhere they look, and tend to feel alienated when a favorite site suddenly fills up with ads. You can keep your ads in one section only, like on your front page, and keep them off the rest of your site. You can also come up with clever alternatives to traditional banner advertising. Offer a few prime forum threads for paid ads. These can become extremely lucrative if you have a hopping forum, and they don’t impinge on the rest of the discussions. If you’re looking for a great ecommerce solution, check out TurnKey Website. This service offers complete store set-up as well as a huge selection of tools, apps, templates and value add-ons to give your site all the functionality you need for making money off of your blog.


If you have a popular website, you probably already know about syndicating content. However, not all syndication tools are created equal. Make sure you choose one that can accommodate unlimited growth. Look for functionality: video, audio, ads and images. Your feed is one major way you connect with your audience so make sure it looks as slick as the rest of your site.


It doesn’t matter how hard you work at making your website interesting when your server is down. Chances are you’re too busy to be monitoring your site 24 hours a day. Check out TurnKey Monitoring, a complete 24×7 monitoring service (that’s completely free, I might add). TurnKey Monitoring will ping you if your site goes down, so you can relax and worry about other things.

Handling Spikes

With popular websites, traffic spikes are inevitable. If you post a particularly newsworthy article, or a review of a brand new product, your going to get lots of visitors… fast. It’s important to make sure your site infrastructure can handle the spike in traffic, so you’re not brought to your knees when you should be flying high. Purchasing a dedicated server is a safe and affordable solution—you’ll have lots of extra bandwidth and managed support if anything goes wrong. You’ll also have the peace of mind of knowing that your server is yours alone. There is no other content on there to slow you down, and you can add more space as you go.

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