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TurnKey Internet Scam – Thumbs Up – Reliable Hosting Provider   no comments

Posted at Jun 30, 2010 @ 4:25pm TurnKey Marketing

TurnKey Internet is no rip off. The web hosting company gets consistently high marks for service, reliability and up-time.

How did you find this blog post? Did you run a search for TurnKey Internet Scam? If so, welcome! You’re my target demographic. This is part three of my SEO-fu experiment. If you haven’t read the first two posts, you can find them here (1) and here (2). Today, the focus is you, the customer, and how you browse, search and read. Understanding how you do these things will help us figure out: how to help you find us; how to appeal to you when you do; and how, as a business, to navigate this weirdo short attention-span information culture we all find ourselves living in.

Many people (myself included) don’t always take enough time to evaluate the sources of their information. We may read a review somewhere that effects our opinion of a company without ever wondering about who wrote it. Our decisions are snap, our time is valuable, and once we pick a company, we will tend to stick with it. It’s easier to stay where you are once you’re there—I think that’s a law of inertia or something. But really, market studies show, consumers demonstrate brand-loyalty online the same way they do in a supermarket or clothing store. So get those customers in the door, and you’re likelier than not to keep them.

Information is power. The trouble is: there’s too much of it out there (information AND power, but in this context I’m referring to information). Often, the first line of text that appears under the Google search result link is all a customer will read before making a decision. As a marketer, it is my job to make that text count—to curate my information into bite-sized pieces without sacrificing quality. This is extremely challenging when, say, you have like eight things to communicate and only room for four. Surely in this equation there is an inevitable sacrifice of information quality—you just can’t always cram everything you need to say into tiny spaces. In this case, language can’t keep up with progress. But there is hope! One positive thing about Google’s indexing of every word of text on the internet, is that every word counts. So you may not be searching specifically for “TurnKey Internet Quality” or “Marketing Philosophy” or “Web Hosting Masters” but goll durnit, you’ll find us! Of course, you may never know WHY you found us (unless you actually read this post) but, point is, my SEO-fu got you here, despite your 2010 attention-span.

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Written by admin on June 30th, 2010

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