Blog Header Banner

Archive for the ‘google adwords’ tag

Retargeting and Remarketing – Why It’s Worth It Part I   1 comment

Posted at Aug 8, 2012 @ 2:23pm online marketing

There is a whole new world out there when it comes to advertising and reaching the multitude of potential clients.  For many years companies would spend hundreds of thousands of dollars on as many different types of advertising as they could.  One way would include a plethora of ads, whether it is banner ads, text ads, display ads or interstitial ads, to name a few.  All of which take your specific product(s) and post it on the website or series of websites in which you contracted with.  Phenomenal; we can be right in front of anyone who visits that specific website. It’s great to be front and center.

 

As the years went on these “ads” became very competitive. Companies spending exorbitant amounts of money, and basically fighting over the top trafficked sites on the Internet.  If you couldn’t financially stay in the game with the bigger companies in your industry, then what’s the point?  Now, don’t get me wrong, there are thousands of sites you can buy banner ads on, but when you’re financially competing with “Fortune” companies, it’s frustrating to say the least.

 

Let’s think about it this way.  Instead of picking and choosing sites to purchase adds on, maybe half of the people that see them are actually interested, why not go after people individually? Hmmmm. Now that’s a thought.  Go after the site or go after the actual consumer.  In comes retargeting.

 

Every company generates traffic to their own websites.  We work everyday on getting our products and services out there and bringing potential clients to our site.  Imagine a client coming and viewing your website for whatever reason, whether they meant to come, or just happened to stumble upon it while browsing the web.  With retargeting, a “cookie” is placed into the viewer’s web-browser. Think about it like you would a temporary tattoo if you will.  Now the banner ads that you would of purchased on a specific site, follow your potential clients around like a footprint.  The banner ads are attached to the “cookie”, so that when that client lands on a website, your banner ads pop up, in complete view of someone that very well might be interested in what you have to offer.

 

So what’s the benefit if they already went to your site, but didn’t buy anything?  Find out in part 2

Share : Facebooktwitterredditlinkedinmail Follow Us : Facebooktwitterlinkedinyoutubeinstagram

Written by Nick on August 8th, 2012

Tagged with , , , , ,