As the holiday season draws near, it’s time to start thinking about updating your website to capitalize on the increased traffic that often accompanies this time of year. Satisfied customers and a successful holiday season will make any business owner smile, and your website can play a big role in making that happen. Taking extra time to prepare now is a good way to avoid technical problems and other issues during the holidays.

1. Optimize for Mobile Devices

Thanks to the growth of smartphones and other mobile devices, online shoppers don’t have to be chained to their computer desks to check off purchases from their holiday shopping lists. Developing a simple and functional theme specifically for your mobile users can increase your potential customer base. The easiest way to do this is to make use of responsive designs. With a responsive design, your website will modify itself automatically to create the optimal layout for the customer’s mobile device; these designs can accommodate both smartphones and tablets. Due to the smaller screen size typical of mobile devices you probably won’t be able to maintain the exact same design from your desktop version, but you can still use the same branding and color scheme.

2. Improve Your Website’s Loading Time

You may want a website with all the latest bells and whistles, but consider your website’s performance before you load it up with high-resolution graphics and elaborate scripts. Sluggish loading times on your website frustrate your customers and may encourage them to shop elsewhere. Before the holidays start, have your technical support team run tests on your website to see how fast each page loads for the average user. Changes to your design, such as reducing large images and eliminating complex coding scripts, can help your website perform better. You can also opt for a better cloud solution or web hosting server for your website to see even more improvement in loading speeds.

3. Secure Customer Data

Shopping online is always risky; some websites don’t safeguard customers’ data properly, putting these individuals at risk for identity theft and other issues. Investing in robust security software is a good way to protect your customers’ important data. Your technical support staff should keep apprised of the latest developments in online security to help your customers stay safe. To help alleviate your customers’ concerns, you can include information on your website about the security protocols that you use and offer tips on how your customers can shop online safely.

4. Offer Friendly Customer Support

Browser problems, incorrect stock levels and missing orders are just some of the common customer issues your staff will need to work through. Having enough staff on hand is an essential ingredient to helping your website survive the holidays. If possible, offer a live chat support option to those who are currently browsing your website. Keep an eye on your social media profiles in case a customer tries to reach you through those networks. Some customers may prefer to use email to get in touch with you; using a ticket system to handle incoming customer emails is a good way to keep track of issues. Help your staff to cultivate a customer-centric attitude, and try to anticipate common problems so that you can develop solutions ahead of time.

5. Boost Your Search Engine Presence

Improving your search engine rankings before the holidays begin can help fuel your success during the holiday rush. There are many ways to help boost your search engine rankings, starting with updating older pages on your website; offering fresh information to your visitors is a good way to impress search engines and show that your website is active. Adding special features, such as a blog, can also help. If your blog content is particularly noteworthy, you can expect more traffic to head your way. Your blog content should offer something useful to readers, such as tips for using your products.

6. Prepare a Festive Look

A festive design for your website encourages your customers to start thinking about the holidays. You don’t need to spend excessive money on a festive look; changing some pictures and making some cosmetic changes, such as altering the font color, can help dress up your website. Your holiday look should also include banners displaying any specials you plan to run, including discount codes.

7. Brush Up Your Social Media Presence

Social media networks offer an excellent way to connect with individual customers, generate buzz about your products and direct traffic to your website. Don’t let your social media networks sit unused with only a link to your website; update them frequently and interact with your customers. Make sure your profile on each platform matches so that you have cohesive branding. As the holidays draw near, using social media to announce your specials will help you get more interest from potential customers.

8. Beef Up Your Website’s Server

If your website is unable to handle massive amounts of traffic at once, a crowd of shoppers on big sales days could lead to sluggish performance or an outright crash. Major server problems are not something to be taken lightly; investing in the right server infrastructure for your expected traffic is a good way to avoid these issues. If your customer base is larger, you might need a dedicated server to keep your website afloat during the holidays. Dedicated Servers may cost more than basic shared or cloud hosting, but your website won’t be at the mercy of problems caused by other websites/users on the server.

Examining every aspect of your website before the holidays arrive can help you prepare a strategy to improve customer satisfaction and your own business success. A good website requires many things, including fast loading times, quality customer service and security. Working on these elements early can ensure that your website is ready long before your customers even start to think about tackling their holiday shopping lists with your business.

Follow Us :
Share :

LATHAM, NEW YORK (November 15, 2017) – Leading Datacenter and Cloud Hosting Solutions provider TurnKey Internet, Inc. announced today the launch of their all new Refer-A-Friend program combined with the launch of their 2017 Black Friday Deals offering some of the best cloud servers, dedicated servers, and web hosting offers for 2017.

The Refer-A-Friend program provides an incentive for our valued clients who already tell their friends and colleagues about the great service they receive every day with TurnKey Internet’s Cloud-Hosted services. An easy 1-click referral link is provided to clients that can be sent via email, social media, or placed on web sites, blogs or newsletters to automatically earn a $50 service credit. Launching this program at the start of the annual Holiday seasons helps increase the rewards for existing clients who participate.

TurnKey Internet is known for running its eagerly-awaited, industry-leading deals and specials, and this year is no different. TurnKey Internet is offering up to 95% off for life on nearly every product they offer – Cloud Servers, Disaster Recovery Backup Services, Cloud Storage, Dedicated Servers, Virtual Private Servers (VPS), cPanel Web Hosting, Microsoft Windows Web Hosting, Enterprise Colocation Services, SEO Optimized Web Hosting, and much more. More information can be found at https://turnkeyinternet.net/holiday/.

In a bold move in contrast to other companies that exclude or limit their best seasonal deals from existing clients – TurnKey is rewarding existing clients with a loyalty bonus. The loyalty bonus is applied as a free month of service for every previous year of loyalty when purchasing any new services during this Holiday promotional period. This gives existing clients access to deals greater than 95% off when factoring in the free loyalty bonus months of service included.

“We love our loyal clients and I’m truly excited to expand our loyalty bonus and launch of our Refer-A-Friend program during our Holiday promotion.” Remarked Adam Wills, CEO of TurnKey Internet. “While most companies offer only their best deals to new customers, we shake up that model and put the customer first. TurnKey is focused on giving back to our loyal clients – and in turn they are our best advocates telling friends and colleagues about their experience. We have launched the Refer-A-Friend program specifically to reward those efforts by our loyal clients.“

For more information about TurnKey Internet’s Affliliate Program or to speak with a Cloud Hosting Solutions expert, visit https://turnkeyinternet.net/referral/

About Turnkey Internet

Founded in 1999, TurnKey Internet, Inc. is a full-service Cloud Hosting Solutions provider with Datacenters in New York and California specializing in Infrastructure as a Service (IaaS) to clients in more than 150 countries. Services offered in both East Coast and West Coast, USA – include Public Cloud, Private Cloud, Dedicated & Bare Metal Servers, Backup & Disaster Recovery, Online Storage, Web Hosting, Managed Hosting, Hybrid Solutions and Enterprise Colocation. Headquartered in New York’s Tech Valley Region, TurnKey Internet’s Flagship company owned Datacenter offers SSAE 16 Type II certification powered exclusively by on-site Solar and Hydroelectric sources to provide a 100% renewable energy footprint. In 2013 the facility was designated as the 39th ENERGY STAR® Certified Datacenter in the United States. For more information, please call (518) 618-0999 or visit www.turnkeyinternet.net/media

 

Follow Us :
Share :

We would like to extend a hearty welcome to all the new folks who took advantage of our Black Friday extravaganza. Welcome! It’s been a bit crazy around here, but that’s just how we like it. We are really looking forward to providing whatever support you all need as you get up and running with your new web hosting packages. Let us know if you need any help, have any questions, or just want to say hello to our friendly staff.

Welcome to the TurnKey family and happy holidays!

Follow Us :
Share :