Archive for the ‘mobile-friendly’ tag
Did Your Web Site survive Mobilegeddon? Is your Web Site Mobile-Friendly? no comments
It’s been less than a year since Google’s April 21st change over that created what was thought to be mobilegeddon – where web sites that didn’t meet Google’s design and layout plans for being mobile friendly would be pushed down in the tankings (penalized if you will) to encourage more web sites to be universally accessible and usable. You see, big changes came to Google’s search algorithm. More specifically, the ranking of sites that are mobile-friendly. You may be wondering by what exactly I mean by “mobile-friendly” and how having a “mobile-friendly” website can increase your Google SEO rankings. In order to clear up your confusion on mobile-friendly websites, let me start by asking you another question. Have you ever tried to view your favorite website on your cell phone or your mobile device? Chances are that in this information driven, technological day and age, that you’ve at least attempted to view one website on your mobile device. How was it? Did the site look as you thought it would and work properly? Or did see a funky website with styling’s out of whack and no idea on how to navigate this crazy looking website?
You see, my friend, that site wouldn’t be considered “mobile-friendly”. If you haven’t figured out what a “mobile-friendly” website is by now, then let me enlighten you. A mobile-friendly website is a website that has been designed for your mobile phone. This could mean the website looks completely different, however, the basic functionality of the site is still there. For example, go to yahoo.com in your computer browser and then go yahoo.com on your phone. Notice any difference? You see, yahoo is a great example of how a mobile-friendly website is supposed to function. The site when viewed on your phone may be slightly different, however, the site is still providing the same content.
As more and more users view websites on mobile devices, Google decided that it’s time to make it easier to find relevant, mobile-optimized websites. To do this, Google will now use mobile-friendliness as a factor in ranking search results. If you’ve not created a mobile-friendly website, no worries as Google has provided guides on how to create a mobile friendly website and also a mobile-website friendly tester.
Also, in addition to favoring mobile-friendly websites, Google announced that it will include content from mobile apps when ranking search results. Google is terming this App Indexing and it requires manually activation for your app content to be scanned and appear on search results.
With all of that being said, many people passed over “Mobilegeddon” without realizing it – and maybe now is a good time to re-review what you thought was mobile ready and where google thinks you are, and if you didn’t prepare last year then now is the time to consider revamping your web site.
Is your website mobile-friendly? If not sure or you want some tips check the links below:
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