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Website Indexing Success   no comments

Posted at Jan 25, 2012 @ 3:32pm TurnKey Marketing

Starting a successful website is a multifaceted challenge. Think of it this way: the Internet is a book with several million pages. Some of those pages (Google) are cardboard and preternaturally thick and the book seems to open right to them. Some of those pages have those little post-it sticky notes on them and some of them are so thin they stick to their neighbors– readers can’t find them unless they know the page number. Once you get your website up and running, there are several things you can do to make your pages stand out.

Pay Attention to Every Page

Each page of your website is valuable. The more pages you have (provided those pages have real, useful content) the better your site will be ranked. The more information you provide, the more search terms you organically introduce to your site. Remember to create a site map that outlines all of your pages with links. These links will facilitate crawling (more on crawling below).

Use Robots.txt Files

Using the Robot.txt file in the appropriate locations tells search engine bots which pages they should crawl and which they can safely ignore.

Build Incoming Links

Incoming links are critical: they demonstrate to the search engines that your site is part of a larger network of sites. The bigger and better the sites that link to you, the better your indexing will be. Try to build incoming links to multiple pages in your site, not just your front page. This will create the dynamic 3-dimensional link structure that search engines love. Be careful to avoid external sites that have poor reputations. Search engines penalize these sites and they’ll penalize you by association.

Monitor Your Site

Keep tabs on how well your site is indexed over time. As you make changes to your content or site structure, you will see what works and what doesn’t. Don’t be afraid to try new tricks! Read tutorials and implement what you learn. Building a good ranking takes a lot of work and time. Don’t give up!

Content Rules!

It’s important to be consistent about adding new, quality content to your site. The more often you update your content, the better. Make sure it’s actually legitimate, useful content though. Search engines are getting better and better at identifying fake content designed solely for the purpose of improving rankings. One way to avoid trouble is to monitor your use of keywords. Make sure you only use a few keywords for each 500 words.

Quality Metadata

Good content shouldn’t be limited to your visible pages. Make sure your metadata is well-written too.

Be Patient

There is often a time delay between page updates and search engine indexing. Don’t despair if you don’t see an improvement in your ranking immediately after making updates. It’s also the case that the longer your site is up and active, the better it looks to the search engines. So keep working at it and, over time, your rating will improve.

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Written by admin on January 25th, 2012

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