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Archive for the ‘servers’ tag

Cloud Tip of the Month – October 2013   no comments

Posted at Oct 8, 2013 @ 12:10pm disaster recovery,New York Datacenter

Why move to The Cloud? Here is October’s HappyOctober-01cloud tip!

Downtime and Load Balancing Problems Diminish Immensely

With the help of cloud-managed services along with services like colocation, your businesses IT downtime problems can be spun 180 degrees! Cloud-managed services and colocation allows for practically 100% uptime with on-site technicians, backup generators, and upscale, reliable servers.

Moreover, load balancing is taken care of.  With our always top-of-the-line servers and the capacity of our state-of-the-art data center, we allow for the capability of storing unlimited data from the existing, as well establishing clients, while re-balancing and scaling their servers in real time.

Do not wait for a human error or a storm to knock down your entire IT infrastructure. Business is 24/7! See how moving to the cloud can improve your business, or learn more about the benefits of colocation.

Want to know more about how you can achieve 100% uptime? Visit our site at www.turnkeyinternet.net or contact our sales team at sales@turnkeyinternet.net 

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Alan’s Cloud Tip of the Month – March 2013   no comments

cloud and exclamation sign illustrationWhy move to the cloud? Here is March’s quick cloud tip:

Cloud technology optimizes existing resources…

Suppose your company is facing hard times in managing hardware and software. Let’s say your servers are running extremely low on space, and there is not enough room left for any new data to be stored. To overcome such a situation, cloud services can be employed. In turn, existing servers get a rest from the over-loaded traffic, and the work environment of the company becomes more synchronized.

Moving to the cloud optimizes your resources, but with the help of managed cloud services, businesses are able to focus time and attention on other business-related activities.

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Choosing The Right Domain Name – Your Business Depends on It   no comments

Posted at Apr 28, 2010 @ 11:03am TurnKey Marketing

Starting a new business can be a long and complicated process. One of the most important first steps (and one that often gets set aside for later) is creating a recognizable brand that suits your business goals. Your brand should reflect your industry but should also set you apart as unique. It should be memorable, easy to say and spell and should appeal specifically to your demographic. Lastly, your brand should be available as a domain name.

Brainstorm: What are You Looking For in a Company Brand?

Because of how hard it is to get a simple domain name these days, your best bet is to attack the problem from the opposite side. Figure out how you want to present your company to the world. Are you fun and web 2.0 like Google or Mozy, or are you more traditional and neutral like Dell Computers or Verizon? Try to think from the perspective of your demographic. If your clients are teenagers, look at the successful businesses in that market. What are their names like? Take your time doing this research. The brand you choose will help shape your company, and once you start marketing, you won’t want to make any changes that could disrupt traffic or confuse consumers. Point is, if your business is successful (which it will be, obviously) you’ll be living with this brand for a long time. The energy you put into naming your company will pay off every single time you see the name in the paper or on your letter head, every time you say it on the phone. This is your business! You need to be proud of its name.

Start Searching for Domain Names

Once you have a solid sense of the scope of your business, start trying out domain names. Sure, many of your early choices will likely be taken, but you might be surprised. There are still many domains out there and if you know what you’re looking for, chances are good you’ll find one pretty fast. Aim for short and simple and remember your goals and demographic. Don’t settle for something too soon. Once you have a list of names you like, show them to friends. Ask people in your target demographic what they think: if the name is memorable and interesting, and if it would attract them to the company.

If you can see the name in lights, up on a billboard or behind home base, you’ve done your job.

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Google Caffeine and Its Impact on SEO   no comments

Posted at Apr 27, 2010 @ 1:47pm TurnKey Marketing

As the latest round of Google’s algorithm changes take the Internet by storm, SEO marketers around the world are wondering what effect these changes will have on search results. Google’s primary metric, PageRank, named after its inventor, Larry Page, is extremely complex. The Wikipedia entry for PageRank demonstrates the lengths to which many great minds have gone to try and reverse-engineer the algorithm to figure it out: http://en.wikipedia.org/wiki/PageRank.  But, each new algorithm tweak Google reveals new hints about how it all works.

The latest update is called Caffeine and includes several new layers of complexity for the algorithm. It is rumored that caffeine will be taking into account website age and loading time. This will benefit those sites that are more established and faster, and will hurt newer and slower sites. Evidently, Google aims to reinforce good quality, reliable content, optimized for speed and built over time. This is consistent with Google’s mission of improving the overall search experience.

According to Wikipedia and Mashable, there are two key changes to consider:

1) Caffeine includes a massive speed increase. Search results will now be returned twice as fast as before.

2) Search results will be “blended,” including information culled from a wide variety of sources—press releases, images, video, news—along with traditional results.

While, as a marketer Google’s constant changes might drive me crazy, as a searcher, I appreciate the egalitarian nature of much of what they do. If marketers had the inside scoop, there would, undoubtedly, be millions of dollars invested by those who could afford it to manipulate search results to their own ends. This would be great for those businesses but, in the long run, it would ruin the user experience. When I run a search, I’m not looking for results paid for by wealthy companies, I’m looking results that best match my search terms. As our collective information bank, our massive online reference library, Google has a responsibility to the information above all else. As much as the business people among us might wish for it, as soon as money starts getting in the way of our free access to information, we no longer live in a free society.

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