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Archive for the ‘social media’ tag

Online Essentials That Every Successful Business Needs   no comments

Posted at Jan 17, 2017 @ 9:32am Small Business

Online Essentials

No matter what your business offers, building an online presence is an essential part of becoming a global brand. Any business owner can put up a website with little trouble. However, you need a lot more than a simple HTML page to make an impact on the crowded stage of the Internet. Engaging content, elegant designs and a willingness to embrace the latest changes in technology and social networking can help your business website stand out.

 

Fresh Content

Your website’s content can have a major impact on your audience and your search engine ranking. Evergreen content, which refers to content that is almost always relevant regardless of when a visitor views it, can continue to serve your website well for years. Time-sensitive content, such as a special event guide from three years ago, will not rank highly with search engines after the event has passed. Take the time needed to go through your website’s content, retiring old content and updating pages that are still useful.

 

Strong Presence on Social Media

Social media networks are not going away anytime soon. Finding your own voice on social media is a great way to gain a wide audience of customers. Some businesses choose to do the bare minimum with social media, such as tweeting the occasional new product or posting on Facebook every other month. This approach may not win you too many followers, however. If you want to take an active approach instead, start by interacting directly with your customers. If someone tweets a question about a product that you make or sell, respond as soon as you can. Every time you post a new blog entry, share it on Facebook.

 

Fast Website with a Responsive Design

Desktop computers were once the primary method of browsing the Internet. Today, people can view the web through a long list of devices, including video game consoles, smartphones and tablets. If your website only has a desktop design, customers using other methods to browse may have significant trouble reading or interacting with your website. A responsive design offers an ideal solution; the design cleverly adjusts to best fit the screen of the user, no matter how big or small.

 

Multiple Methods of Contact

Your customers have their own preferences for how they like to get in touch with companies. Customers who are versatile with smartphones and social media may prefer to contact you through Twitter. Other customers may want to stick with email or use a form on your website. Make sure your website is equipped with a simple page detailing all of the methods of contact available. A live chat feature is another great way to connect with your customers and quickly solve minor issues; if this method of contact makes sense for your business, be sure to include it.

 

A Blog with Regular Updates

Blogs are powerful tools that let you connect with customers, offer useful information and build your search engine ranking. Even if you don’t consider yourself an expert writer, you can still make a meaningful impact through your blog. Write about topics that are closely related to your business and offer something of value to your readers. If you sell gym equipment through your website, for example, your blog should include articles about eating healthy and new exercises to try. It’s not a bad idea to post blogs that address timely issues, but you should focus on writing blog entries that will generate search traffic throughout the year.

 

A Comprehensive Branding Strategy

Developing a brand for your online presence is a good way to build recognition for your company. Start by unifying all of your online profiles, including your social media accounts. Each profile should use the same imagery so that your audience can instantly recognize your company whenever you post. Your branding should reflect your website through either the use of logos or color scheme. If possible, use the same username across all of your profiles, and opt for a username that is simple and memorable. Once you’ve built your brand, you can work on boosting your brand’s reputation through positive reviews and good customer outreach.

 

Marketing Plan

There are many ways to market your company online, including some that won’t cost you a dime. Dutifully building your brand through tweets and Facebook shares will net you some customers, but it may take some time to see the full benefit of your labors. Targeted advertising can help you generate customers more quickly. You can use a number of methods to achieve this, including soliciting bloggers to post about your company and paying for banner advertising on popular websites. You can also produce videos and other multimedia content about your company’s products and services to improve your online presence and build customer loyalty.

 

Improve Your Search Engine Rankings

A good search engine ranking will help you become the popular choice when customers are searching for your product or service. Optimizing for search engines can be done through a variety of means, including building organic links with other companies or individuals. For example, you could ask bloggers to become brand ambassadors for you in order to get your links on their websites. Fresh content can also be a big boost for your ranking; updating your blog regularly can help with this. Keeping your social media profiles updated with frequent links to your fresh content can also help. If you produce videos, make sure that your video posts link back to your website as well.

 

The strength of your company’s website and online presence can help drive your success. A winning online strategy helps your company to live where your customers are. Putting time and money into developing a quality online brand will generate long-term returns on your investment and help your company to thrive in today’s competitive economy.

 

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Written by David Maurer on January 17th, 2017

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“The” Word   no comments

the

 

OK, this joke is a stretch, but here it goes anyways….

Paul Mathis is probably happy his name is not Paul Mathe. Why? Because it seems like he’s got it out for the word “the.” While it is the number one used word in the English language, Mr. Mathis is looking to get rid of it… or at least for when we have to type it.

Mathis is an Australian restaurant owner who is hoping to change the way we use the word “the,” by creating a symbol like the “and” ampersand symbol (&).

“The word ‘and’ is only the fifth-most used word in English and it has its own symbol — the ampersand,” Mathis said. “Isn’t it time we accorded the same respect to ‘the’?”

I mean, the man’s got a point, right? Mathis created a little diddly that looks like this:

the2

Simple, sleek, and hey! It even saves you two characters for when you tweet.

“The main functionality of this is in the texting space,” Mathis goes on. “Maybe in 500 years’ time people will be amazed that there was a time when we didn’t use (the symbol)”.

While I think it’s a great idea, Mathis is having a tough time convincing Apple.  After a request for them to change their keyboards, Apple responded saying, “Apps should be engaging and exciting, enabling users to do something they couldn’t do before; or to do something in a way they couldn’t do before or better than they could do it before.”

In 34 words, Apple crushed a man’s dreams and did it all without using the word, “the,” once.

Take that, Paul Mathe, I mean Mathis.

 

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Written by Dylan on July 15th, 2013

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My quarter life crisis: Life without a smartphone   1 comment

Posted at May 23, 2013 @ 4:06pm gadgets and gizmos,social media,Story Time at TurnKey

bigsttockI am the one percent.

No, I don’t have the 99% Movement outside my office, protesting here at TurnKey, but in a way, I am the One Percent. That is, the one percent of the office—and maybe of all IT offices in the country—that does not have an iPhone, Droid, Blackberry or any sort of smartphone device. Yes, I do hear it every day, people. I have been stuck with my Samsung Intensity II for the past 2 years, and the only thing intense about this phone is the scrutiny I get for it from my friends, co-workers, and loved ones.

Every day is like showing up to move-in day at college and bringing my desktop computer, while everyone else is running through the hallways with their iPads playing Angry Birds and Temple Run.

Imagine that it is 1997, and you are walking through a park, jamming out to Jewel’s new single “You Were Meant for Me.” All of the sudden, you see a guy with an 80’s boom box on his shoulder, pretending he’s “got game by the pound”, belting out Blackstreet’s “No Diggity.” Well, that guy would be me. And while I may have better taste in music than you, I certainly would be jealous that you could take a stroll and listen to your music privately with that classic Walkman.

There may be a problem, however—one that has persisted straight through years of technological developments to smartphones. These days, it seems easier to disconnect from human interaction and to hide behind a four-inch screen. I see it all the time. A few of my friends will get together on a Friday night and, at some point, I guarantee I’ll look around and find all of them silently Tweeting, texting, Instagraming, Facebooking, etc. It’s a problem that my 23-year-old self and most people 50 and up can relate to… We are not a part of the Smartphone Club.

I’ll admit that, even without a smartphone, I do this from time to time. I’ll be walking through the mall, and, although I’d love for someone to massage my hands with lotion, I am not willing to spend $50 on it and then have to do it myself every time after that. That is when I quickly grab my phone and pretend to check my text messages, avoiding any and all human interaction and blatantly ignoring the people waving products in my face. It is a habit—without a doubt, a bad one—but one that is shared by most of the people I know.

These issues are long-coming, and continue to rise as new technology does. It is inevitable that all of us without a smartphone will have to accept them. We will eventually have no option but to buy a smartphone, and will ultimately be a part of this culture someday.

But of course, these devices aren’t all bad, right? It is reported that nearly half of all Americans own a smartphone. So for what reasons may I soon jump to the maybe-not-so-dark side of the mobile telephone?

The first reason is that smartphones have basically eliminated the use of a GPS system, a map, or however you prefer to navigate. I can’t count how many times I got lost when living in New York City, and again after moving to Albany. Albany is one thing, now that I have my car and my GPS, but being lost in The Big City is a whole different ball game. Forget the danger of being alone and lost at night in the city (I leave my safety in the hands of Batman), the frustration of trying to get from one place to another, or simply being able to find a location, was enough for me to almost crack and get a smartphone.

Music is another reason that I became envious of smartphone owners. With applications like Spotify, a smartphone can eliminate the need for an MP3 player. A few months ago I left my iPod at my friend’s apartment in NYC and I still haven’t gotten it back. At this point, I don’t really need it since almost every song on that iPod is on Spotify. I can access Spotify with my computer, but I can only imagine how much I would use it if it was with me everywhere I go. It’s amazing to think about how much music I could consume in one day—while on a walk, driving in my car, grocery shopping, working out, etc. Smartphones open up a whole new outlet to discover, stream, and share music.

The last reason—for now—is what I feel my life, and millions of other people’s lives revolve around lately: the Internet.

I know this kind of encompasses the reasons I mentioned before, but it just goes to show how many benefits there are to a smartphone. To be able to Google a restaurant, find the time a movie is playing, Instagram a photo, Tweet a message to someone, or whatever else you are trying to do—having a computer in the palm of your hand, I imagine, makes some things in life a little easier. Being able to keep a schedule of what you need to do and where you need to be, to write notes and answer emails, to use the thousands of helpful apps available—a smartphone is becoming almost the staple of being a professional adult…or maybe even a functional member of society.

Here is where I need your help: Which smartphone do you prefer?

When I finally man up, grow a mustache, and get a smartphone, I’m sure Emily Wegener will keep you posted on the progress here at TurnKey Internet via our Instagram.

 

 

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Written by Dylan on May 23rd, 2013

Tagged with , , , , , ,

News from the social scene – Yahoo! acquires Tumblr   no comments

Posted at May 20, 2013 @ 1:16pm News,online marketing,social media

YahooTumblrLogos-617x416Just a friendly update from the social side of TurnKey Internet: Yahoo! has acquired Tumblr! If you’re unfamiliar with either, wake up. Just kidding (kind of). Yahoo! is an Internet corporation best known for its web portal and search engine, and Tumblr is a multimedia microblogging and social networking site.

These days, alliances and acquisitions are forming between prominent Internet sites faster than you can say “prominent Internet sites”. We’ve mentioned a few of them on the TurnKey blog before, like in my tirade about Instagram’s policy changes following Facebook’s billion-dollar buy-out, for example. I still think that was so uncool, but I’ll leave it at that… for today.

Speaking of billions of dollars, Yahoo! purchased Tumblr for $1.1 billion… in cash! I wonder which lucky Yahoo! employee was given the task of making that truckload of bills rain all over the Tumblr team. That probably didn’t happen, but maybe it did, and this is my article.

To give you a snapshot of the information that I’ve dug up in my webscapades (did you like that?), apparently Tumblr will remain its own entity, as a separate business, independently-owned and operated. The deal is being spoken of in an almost partner-like manner, with mentioned plans of integrating search functions into the microblog as a means to surf its content more easily.

I think it was pretty smart of Yahoo! to shell out the big bucks and scoop up Tumblr. Let’s just hope they keep their very public promise to “not screw it up”. I wonder what that was a reference to…

Anyway, I’ll keep this article short and sweet, and leave you with one final bit of cliff-hanging wisdom: When are we going to start mashing up company names like we do with celebrity couples these days? Facebingagram, AndroogleTube, Twittine… and now Yahumblr? How catchy! We’re wasting so much of our valuable time with all of these unnecessary letters and syllables.

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YouTube Capture vs. Vine   no comments

Posted at May 8, 2013 @ 12:21pm social media,tech news

bigstock-NEW-YORK--NOV---A-deal-was--27569138 (1)Now, you may remember my first blog post here at TurnKey. Remember–the one about Twitter’s video app, “Vine”?

Back in February?

Hello?

Well, regardless of if you read it or not, let me give you a little run-down on what it was all about!

Twitter acquired the company “Vine” back in October of 2012, and released it to the public this January as an iOS app. Vine gives users a “stop-and-go” way to record whatever they want, and to compose it into a six-second video.

For example, this one, of a cute dog.

Or, similarly, this one, of Busta Rhymes and crew.

Vine has quickly caught the attention of Twitter users all around the world, and just last month it was the most downloaded free app in Apple’s App Store. Judges at the Tribeca Film Festival even asked people for Vine entries this year, and said they were “impressed with the creativity at play when it came to the submissions.”

In a response to Twitter’s acquisition of Vine, YouTube has created an app called “YouTube Capture”. Now, while Twitter focuses on the brevity of a six second Vine, YouTube is sticking to its “post what you want” approach. This app makes it easy and hassle-free for users to record videos on their mobile phones, and upload them straight to YouTube.

With YouTube Capture, you simply press a button and the video begins to record. It continues to record until the button is pressed again, then the video is over. Next, you are asked to enter a title, then given options to color correct, stabilize, or trim the video, and even to add a “soundtrack” to it. The soundtracks are pre-made, ringtone-type music clips, which I thought was an interesting idea. Lastly, you press “done”, and the video is uploaded directly to your YouTube account.

So, who do I think wins the Video-App-Super-Bowl-World-Series-Stanley-Cup-Green-Jacket-Gold-Medal-Championship Award?!

I give it to Vine, simply because of its originality and the fact that it’s so easily shared among friends on Twitter. Vine has limited functions, but with a six-second video you’re just trying to get to the point. Vine videos can also leave a lot of room for creativity, like in this one, for example.

YouTube’s app is incredibly easy to use, and very handy if you want to make simple videos of day-to-day things, like a visit to the zoo, or your cat in water. The features that YouTube Capture provide are pretty nifty, but it lacks any major editing tools and the app itself is a lot less interactive, in my opinion. While it depends on the purpose of your video, both apps are great in their own way, but Vine just has that easy-to-use, interactive element. Sorry YouTube, but you are about 100 years old in technology years, and while you are a classic, my friends need to see my life played out in 6 seconds at a time!

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The Disaster Recovery Trivia Challenge has a new home   2 comments

Hey there, everybody who has been playing our weekly Disaster Recovery Trivia Challenge! Hey, also, everybody who should be! If you’re confused, you should read this article, explaining what the Disaster Recovery Trivia Challenge is. Trust us, it’s not something you’ll want to miss out on. Especially if you like T-shirts and/or United States Dollars in quantities of one hundred.

Now that you’re up to speed and that we’ve gotten the more unfortunate news out of the way, we can proceed to the purpose of this article.

Our Disaster Recovery Trivia Challenge has been such a success, everyone! This is a fact that we are beyond psyched about. However, it’s outgrowing its home on our social sites faster than you can say “Disaster Recovery Trivia Challenge”, so we decided it’s time to relocate it to somewhere it has a little more room to breathe… like our blog, for example.

The game is the same in all other aspects; this is just a relocation of the weekly facts and answer reveals. You can still feel free to chat away on social media, since we–quite obviously–love to.

Here’s a round-up of what has happened so far:

torfDR1

torfDR1-a

And the winner is… BILL Y.!

torfDR2

torfDR2-a
And the winner is… DAVID W.!

torfDR3

torfDR3-a

And the winner is… NICK J.!

torfDR4

torfDR4-a

And the winner is… ALEX E.!

torfDR5

torfDR5-a

And the winner is… Russell G.!

torfDR6

torfDR6-a

And the winner is… Mike H.!

torfDR7

torfDR7-a

And the winner is… DARREN C.!

torfDR8 (2)

torfDR9-a

 

And the winner is… Empty Mirror Books!

 

Now that we are up to speed, here is this week’s TRUE or FALSE question:

torfDR9

So what do you think? Is it TRUE or FALSE? Tell us, and you could win a T-shirt and a shot at the grand prize of $100! You can post your guess here, or continue the conversation on our Facebook and Twitter pages. We don’t care how, we just want to give away T-shirts! Check back here later in the week to see if you’re our new winner! GOOD LUCK!

Even though the Disaster Recovery Trivia Challenge has a new home, you should still follow our social sites. We’re constantly on the look-out for share-worthy content on a vast array of super-cool topics–everything from hosting to gadgets to sustainability–and we’d love to hear your voice in the crowd.

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Swing by our social sites, play a game, get a t-shirt… win $100…   16 comments

True or false?Big news, everyone! Starting Monday, February 25th, 2013–also known as next Monday–we will be holding a contest on our social sites!

After the panic that both Hurricane Sandy and Winter Storm Nemo brought about, it has become clear to us that far too many people are uninformed about the importance of being prepared. Back up your data, guys! Prepare for disaster! It’s so, so imperative in running a business successfully, and ensuring its continuity. You wouldn’t drive a car without insurance, would you? Maybe you would, how would I know? But if you do, cut it out.

With that being said, we decided to take action. Introducing: The Disaster Recovery Trivia Challenge!

HOW TO PLAY:

–   Every Monday morning, stop by our Facebook and/or Twitter page(s). There, among the piles of awesomeness, you’ll find a fact about disaster recovery, or businesses’ lack thereof.

–   Read the fact, and decide if you think it’s “True” or “False”.

–   Once you’ve made up your mind, tell us what you think! You can submit your guess on Facebook in the comment section of the fact post, or tweet it to us on Twitter. Luckily, both “True” AND “False” are 140 characters or less—for all you little blue birdies out there. Phew!

Casting your guess (when and IF—that’s a big “if”, see?—you “like” us on Facebook or “follow” us on Twitter…or both, if you just really like hanging out with us) automatically earns you an entry to win— DRUM-ROLL, PLEASE…

SAMSUNG

Oooooohhh…

SAMSUNG

Aaaaaaahhh…

GTP1R *

Wooooowww…

—A free shirt! As a proud owner of one of these babies and a lover of all items acquired through winning giveaways, I can confidently tell you that you shouldn’t sit this one out.

At the end of every week, also known as Friday, we will not only be revealing the answer, but choosing a winner at random. Did you see I said “every week”? That means that with every new fact that we present, comes another opportunity for you to win. So, if you play and aren’t selected, bet your bottom dollar that the sun will come out next week.

We have 10 disaster recovery facts to talk to you about, so that means there are 10 chances to win. That also means that there will be 10 winners of TurnKey finery when all is said and done. However, we want to have a grand-prize winner, because, well… why not? At the end of this 10-week period, when we’re done making it rain T-shirts on you all, we will draw one grand-prize winner from the pool of weekly winners. That one, final, lucky winner will receive $100! Don’t spend it all in one place! Unless you’re spending it at TurnKey Internet, that is.

So what do you think? Will you play along? At the very least, check in on Fridays for some valuable information that just might end up saving you.

 

 

* Recognize this image, anyone? This T-shirt is the answer to this week’s  “Guess that photo” puzzle! For those of you who haven’t heard yet, “Guess that Photo” is another game we play on our social sites! Tune in every week for a new picture, and see if you can guess what it is.

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TRUCKLOADS of TurnKey value! Seriously, though.   no comments

“Let’s Make a Deal!” was a terrific run, wouldn’t you agree? We had a ton of fun deal-making and prize-awarding, through the original promotion and then again with its revival. However, like all good things, “Let’s Make a Deal!” must, too, come to an end. If you find yourself in tears, we understand. Take a moment. We’ll wait…

We would like to extend a final, congratulatory shout-out to our winners of “The Deal of a Lifetime” (Jesse C., Steven S., Danny F., Hendra S., and Adam B.), and an enormous “Thank you!” to everyone who entered. This will not be the last TurnKey Internet giveaway of its kind—mark my words!

With that being said, we have something brand new to share with you! Come on; would you really expect anything less from us? At this point, we hope you know as well as we do that we would be bored to tears without some kind of event going on.

Without further ado, we would like to introduce… The Truckload Sale!

An 18-wheeler just arrived at the TurnKey Internet data center, bursting at the seams with a medley of 8 GB, 16 GB, and 32 GB Intel E3 dedicated servers. To celebrate the arrival of this glorious mountain of technology, we are packing in the savings and marking every single one of them 40% off! All you have to do is enter the coupon E3TRUCK at check-out. That’s it! We’re all about making things easier.

E3’s are what’s hot right now, and they are being snatched up left and right. Don’t miss your chance to get in on this discount, because—trust us!—it won’t last long! Check out the Truckload Sale > 

Also… Yes, there is an “also”. Have you noticed there’s almost always an “also”? The E3 sale isn’t the only new thing starting up at TurnKey Internet this week. Since the truck arrived carrying only servers, we realized that we needed to show our other products and services some love as well. Naturally, we decided to offer savings on… well, everything. We just feel like a new year is started best when there’s a deal involved, you know? Especially when it’s a TurnKey deal, because those are our very favorite kinds of deals. So, see for yourself! Whether you’re looking for a reseller package or a virtual private server or anything in between, with this sale (and the coupon code TK2013), we know you’ll be able to kick off 2013 correctly.

So, are you as excited as we are? We hope so! But save some room for more, and keep an eye on our Facebook and Twitter pages. We may or may not have another contest all cooked up and coming your way in the VERY near future.

 

Pssttt… I’ll have it be known that by “may or may not” I mean “definitely do without question”, but that’s between you and me…

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Six second videos — Twitter acquires Vine   3 comments

For the past two decades, social media has enabled people to keep in touch with loved ones, to reconnect with old classmates and friends, and to research floppy trunk syndrome (if you consider Wikipedia social media,which has been a hot debate with a fellow TurnKey team member… but I won’t mentions names), all from within the comfort of your home. It has also allowed us to write about our lives and share it with people all around the world, to find true love (or fake love, if you happen to play football at Notre Dame), and to fill our spare time with videos of cats, funny babies, and Gangnam Style-esque dances!

Lately, however, social media has been gradually encouraging us to condense the way we document our day-to-day lives. Social sites like Twitter allow short interactions and fleeting insights into the way people spend their time. Whether it is people you know or people you don’t, what people want to share of their daily existence has been captured in 140 characters or less.

A new form of this condensing idea recently sparked interest across the web and landed under the wings of Twitter. Its name is, simply, “Vine”. Now, let me take a second (or six) to tell you a little bit about Vine.

Vine is a free app that allows users to record video clips and edit them into a 6-second, repeating video (think your own easy, personal GIF’s, in a way!). Since Twitter recently acquired this company, you can easily upload and tweet your video to your followers. You can also share it with your friends on Facebook, if you please.

Vine says that this app makes “capturing life in motion fun and easy” and that it’s a “shortened form of something larger.” Now, I think this app is pretty cool, but I am not yet a consistent user. It took me a little while to get interested in Twitter, because I didn’t understand the whole constant-status-update deal. 1) Who has the time to do that all day? And 2) Whoever cares enough about what I am doing at all times—besides my mother—is crazy! I’ll admit, it wasn’t until a friend of mine forced me to sign up for a Facebook account about 6 years ago, that I ever really had interest in getting one.

To me, there are clear pros and cons to Vine and other apps like it. To start, Vine is very simple to use. That, right there, is probably the most important part. Second, it is a great tool to give people a quick insight into where you are, whom you’re with, and what you’re doing. It truly is a “shortened form of something larger.”

The Brooklyn Nets hopped on the Vine train right away, posting a video of a few of their players warming up. A picture is worth a thousand words, but a video of Kris Humphries actually finishing a dunk is worth, well, 2 points. Actually, I’ll give him an and-one following his divorce with Kim Kardashian.

You can also be artsy or funny with Vine! In a way, it feels like a stop-motion video. I stumbled upon a Vine video of two men having a staring competition, and since it is a 6-second, ever-repeating video, I waited hours for a winner and ended up falling asleep before the battle was won.

Here is where I am critical: We have seen books “go digital”, and photography “go Instagram”. Now something as a beloved as home videos are “going Vine”—I was happy with stagnation at YouTube for a while. Like I said, the “shortened form of something larger” is great, but with Vine, we will never get to see the full picture, or in this case, video.

Another problem I see with Vine stems from that which we refer to as “selfies.” We all know what those are. It started with teenage girls on MySpace, and has become popular on Instagram. Some people love themselves so much that they feel the need to post 20 photos a day of them sitting in a car, then at a desk, then eating a salad, then with their cat, then in their new outfit, then in a mirror, then close up, then at a low angle, then at a high angle, then at a side angle, and then … well, you get the point. I feel like Vine will be another outlet for this, but on repeat! I do know it is my choice whom I follow, and I will definitely take that into consideration if Vine takes hold.

This is where I shall leave you! My question is: Will Vine really catch on? Is it the new Instagram in video form, or is it something that will come and go? As with any technology, it’s there for everyone to use, and the way in which we do so is what defines its future. I am just glad that Vine was not around when I was a child … It would have made it a whole lot easier for my parents to share embarrassing videos of me with my girlfriends.

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January round-up   3 comments

Posted at Jan 31, 2013 @ 3:25pm News,online marketing,social media,TurnKey Marketing

Hey, everyone!

January has been a big month for us, as we’re sure those of you who frequent the TurnKey Blog have noticed. We welcomed two new team members, Alan and Dylan, and have been working super hard to put together some exciting plans for the TurnKey community this year (psst… stay tuned!). We hope that 2013 is off to a great start for each and every one of you, as well.

As some of you may know already, I run the social media here at TurnKey. In my Twitter and Facebook adventures, I couldn’t help but notice that January was also a fairly eventful month on the social scene. There was a big response to the article I wrote regarding Instagram’s Service Agreement amendment a little while back, so I wanted to dig up some similar news to chat about this time around. I was trying to figure out which topic I wanted to cover, but then I realized: why pick just one when there are so many good ones to choose from? Here is a round-up of my personal favorites from the social side of the tech world this month:

3. GOOD

I spy…a new social network? Thank goodness, because we obviously didn’t have enough already. No, but on a serious note, GOOD has a lot of potential.

From what I can tell, GOOD is an online community with users (businesses, organizations, independent groups, and just people riding solo) who possess progressive initiatives and are working to do some good in the world. With a GOOD account, you have access to three components that make up the network. The first is a site-run news-feed of sorts, where relevant stories, articles, websites, etc. are published in several categories. Similarly, the second component is a community-run news-feed  where GOOD initiatives can be searched for, shared, and discussed. The last GOOD puzzle piece, and—in my opinion—the most interesting, allows community members to post a goal. The other users can then contribute their ideas about how to reach the goal, and to vote for the ones they support the most. The winning goal is then awarded some kind of aid to see the initiative through to completion.

Good.is is an interesting concept in general, and there are a multitude of reasons why I think we should all join, or at least keep an eye on it. At the top of that list, however—especially as a member of the TurnKey Internet team—is the fact that I believe any initiative to make the world a better place should be of the utmost importance to us all. As the TurnKey Internet team member responsible for Social Media, what could be more fun to watch and help advance than a social network devoted to making the world a better place? Not much else, is what.

Check it out, guys: www.good.is

2. Wikivoyage

I’m honestly surprised someone didn’t think of this sooner. Although, when you think about it, someone, somewhere most likely did, and just didn’t have a Wikipedia-sized foundation to build off of. Regardless, how cool and useful does Wikivoyage sound?!

First things first. If you are unfamiliar with Wikipedia, I am so sorry to hear that. But to fill you in: Wikipedia is a free, online encyclopedia, collaboratively written by its community. You can read more about it on the Wikipedia page about Wikipedia. BOOM. INCEPTION. Anyway, Wikivoyage is a brand new online travel guide brought to us by the same people who brought us Wikipedia (which is The Wikimedia Foundation, by the way). What’s really awesome is that it’s for the readers, by the readers, just like Wikipedia! It just left beta, so all of you lucky ducks with vacations in your near future should definitely break it in for the rest of us.

1. Facebook Graph Search

I’m not sure about you, but when this story started peppering our newsfeeds and the news/blog sites I frequent, my immediate reaction was, “well, it’s about time…” Facebook rumors are always flying around, and chatter of this-or-that project that its developers are fine-tuning is ever-abundant. A while back, however, I caught wind of a Facebook search engine, and actually put some stock into it. Sure enough, this month, Facebook rolled out a “Graph” announcement.

Check out Facebook’s “About” page for a complete run-down on the Graph feature. I found the “Building Graph Search” video to be particularly informative, if you find yourself a little short on time or interest. Regardless, I have high expectations for Graph, and think that Google, Bing!, and other leaders in the search engine world could potentially find themselves getting a run for their money. This could also end up becoming another Little Engine that Could Have (like Google+, in my opinion) but only time will tell. What do you predict is next for Facebook? Mark my words, I think it will be Facebook Maps.

 

So what do you think? Did I overlook something bigger or were these at the top of the list for you, too? Was any of this news to you? As always, I’d love to hear your thoughts…

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Written by Emily on January 31st, 2013

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