Blog Header Banner

Archive for the ‘social networks’ tag

January round-up   3 comments

Posted at Jan 31, 2013 @ 3:25pm News,online marketing,social media,TurnKey Marketing

Hey, everyone!

January has been a big month for us, as we’re sure those of you who frequent the TurnKey Blog have noticed. We welcomed two new team members, Alan and Dylan, and have been working super hard to put together some exciting plans for the TurnKey community this year (psst… stay tuned!). We hope that 2013 is off to a great start for each and every one of you, as well.

As some of you may know already, I run the social media here at TurnKey. In my Twitter and Facebook adventures, I couldn’t help but notice that January was also a fairly eventful month on the social scene. There was a big response to the article I wrote regarding Instagram’s Service Agreement amendment a little while back, so I wanted to dig up some similar news to chat about this time around. I was trying to figure out which topic I wanted to cover, but then I realized: why pick just one when there are so many good ones to choose from? Here is a round-up of my personal favorites from the social side of the tech world this month:


I spy…a new social network? Thank goodness, because we obviously didn’t have enough already. No, but on a serious note, GOOD has a lot of potential.

From what I can tell, GOOD is an online community with users (businesses, organizations, independent groups, and just people riding solo) who possess progressive initiatives and are working to do some good in the world. With a GOOD account, you have access to three components that make up the network. The first is a site-run news-feed of sorts, where relevant stories, articles, websites, etc. are published in several categories. Similarly, the second component is a community-run news-feed  where GOOD initiatives can be searched for, shared, and discussed. The last GOOD puzzle piece, and—in my opinion—the most interesting, allows community members to post a goal. The other users can then contribute their ideas about how to reach the goal, and to vote for the ones they support the most. The winning goal is then awarded some kind of aid to see the initiative through to completion. is an interesting concept in general, and there are a multitude of reasons why I think we should all join, or at least keep an eye on it. At the top of that list, however—especially as a member of the TurnKey Internet team—is the fact that I believe any initiative to make the world a better place should be of the utmost importance to us all. As the TurnKey Internet team member responsible for Social Media, what could be more fun to watch and help advance than a social network devoted to making the world a better place? Not much else, is what.

Check it out, guys:

2. Wikivoyage

I’m honestly surprised someone didn’t think of this sooner. Although, when you think about it, someone, somewhere most likely did, and just didn’t have a Wikipedia-sized foundation to build off of. Regardless, how cool and useful does Wikivoyage sound?!

First things first. If you are unfamiliar with Wikipedia, I am so sorry to hear that. But to fill you in: Wikipedia is a free, online encyclopedia, collaboratively written by its community. You can read more about it on the Wikipedia page about Wikipedia. BOOM. INCEPTION. Anyway, Wikivoyage is a brand new online travel guide brought to us by the same people who brought us Wikipedia (which is The Wikimedia Foundation, by the way). What’s really awesome is that it’s for the readers, by the readers, just like Wikipedia! It just left beta, so all of you lucky ducks with vacations in your near future should definitely break it in for the rest of us.

1. Facebook Graph Search

I’m not sure about you, but when this story started peppering our newsfeeds and the news/blog sites I frequent, my immediate reaction was, “well, it’s about time…” Facebook rumors are always flying around, and chatter of this-or-that project that its developers are fine-tuning is ever-abundant. A while back, however, I caught wind of a Facebook search engine, and actually put some stock into it. Sure enough, this month, Facebook rolled out a “Graph” announcement.

Check out Facebook’s “About” page for a complete run-down on the Graph feature. I found the “Building Graph Search” video to be particularly informative, if you find yourself a little short on time or interest. Regardless, I have high expectations for Graph, and think that Google, Bing!, and other leaders in the search engine world could potentially find themselves getting a run for their money. This could also end up becoming another Little Engine that Could Have (like Google+, in my opinion) but only time will tell. What do you predict is next for Facebook? Mark my words, I think it will be Facebook Maps.


So what do you think? Did I overlook something bigger or were these at the top of the list for you, too? Was any of this news to you? As always, I’d love to hear your thoughts…

Follow Us : Facebooktwitterlinkedinyoutubeinstagram
Share : Facebooktwitterredditlinkedinmail

Written by Emily on January 31st, 2013

Tagged with , , , , , , ,

More Adults are Using Social Networks   no comments

Posted at May 18, 2010 @ 12:06pm News,TurnKey Marketing

A new study has come out about adult use of social networks. Like with every other demographic, it’s going up. Though adults still rank well below youngsters, the late adopters are still adopting as the human race moves closer and closer to 100% virtual living. Okay, so maybe that’s a little grandiose. Just because something continues to grow now, doesn’t mean it is never going to stop. Still, there doesn’t appear to be any end in sight, according to the numbers.

89% of users still consider social networks to be primarily social, but business use is growing. The majority of social networkers have multiple accounts, some for business some for personal. Of course, younger adults have the highest percentage of use:

75% of 18-24
57% of 25-34
30% of 35-44
19% 45-54
10% 55-64
7% 65+

I was surprised to see that Myspace still ranks highest for usage, with 50% of all social network users. Facebook has 22% and LinkedIn has 6%, with 1% left over for YouTube. Among older users, privacy was of the greatest concern, but wasn’t keeping them from setting up profiles like it used to.

Follow Us : Facebooktwitterlinkedinyoutubeinstagram
Share : Facebooktwitterredditlinkedinmail

Social Networking   no comments

Posted at Jan 5, 2010 @ 2:33pm TurnKey Marketing

As the Marketing Director here at TurnKey, it’s my job to keep up with all the social networking stuff the kids are doing these days. In all seriousness, social networking has had a real impact on how we do business. Since the very beginning of the company, TurnKey has been focused on the customer first. Adam Wills, our president, firmly believes that customer satisfaction is the single most important part of a successful business. I couldn’t agree more! So, when I came on last summer, my job was to facilitate our customer communication and to present TurnKey to the world as a company that cares about nothing more than keeping our customers happy.

Of course, these times being what they are, the logical first step was to set up accounts on all the social networks. I built our profiles and started posting company news and coupons, but quickly realized I wasn’t getting the kind of customer interaction I had hoped for. There are so many commercial enterprises out there vying for eyeballs nowadays and people are wary of befriending companies that might just end up spamming them.

I realized social networking works best for our business as an extension of our ticketing/contact system. By using Twitter and Facebook to respond to questions about our services, I engage our customers, help them out and encourage them to stay connected. When I do post the occasional coupon or special, the customers who have connected with us through the network in the past appreciate the notification because it comes on the heels of actual real human interaction. Nowhere does it say that being part of a company means you can’t make small talk or be friendly but so often in this virtual space, companies are all business. Of course it goes without saying that professionalism is important, but we are selling services to people, not machines. They are called social networks, after all. If you’re going to use them (and doesn’t everyone?) I think you should make an effort to really connect.

Anyhow, I’d like to give a shout to Facebook, Twitter and Myspace for facilitating our communication with our clients. You’ve given us great tools for understanding how we can be a better company!

If you would like to connect with TurnKey on the social networks, you can!

TurnKey on Facebook
TurnKey onTwitter
TurnKey on Myspace

Come tell us what you think, what you need and how we can better serve you! We’re all ears.

Follow Us : Facebooktwitterlinkedinyoutubeinstagram
Share : Facebooktwitterredditlinkedinmail

Written by admin on January 5th, 2010

Tagged with , , , , , , , ,