E-commerce is a ubiquitous tool in the online marketplace, but that doesn’t mean it’s easy to find a platform that works well, let alone one that is easy to use and has good back-end support. If you think about it, your e-commerce platform is just as important as the rest of your website. It may even be more important!

Once a customer reaches your store, chances are good they’ve decided to make a purchase. Your website has done its job, and you are about to make a sale, but you’re not home free. If your store is confusing, unattractive or makes your customer feel unsafe, all your hard work may go right out the window. Consumers are used to a certain standard for online stores, and anything less won’t fly. Would you risk your credit card information in an online store you didn’t trust? I sure wouldn’t.

It’s clear that professional, clean, secure e-commerce solutions are critically important for online success—so which one do you choose? Surely there are many options out there, but you probably don’t want to just try one and hope for the best. Unless you have the luxury of lost clientele, you’ll likely want a solution you can stick with. You’ll likely want a solution you can set up easily, without a steep learning curve. I can’t help but suggest TurnKey Commerce.

TurnKey Commerce offers a free 14-day trial, so I signed up to try it so I could write an informed post for our customers. I’d never seen the interface before and was interested to see how long it would take to start actually doing business. I can honestly say the process was fast, easy and fun—that’s right: setting up an online store was fun. The thing I enjoyed the most was playing with the templates, and configuring my store items. Even though I work for a company that specializes in easy online solutions, this particular solution seemed too good to be true and it was a shock that I was actually able to create a functioning, professional-looking store so quickly.

Really though, whether you choose TurnKey Commerce or another e-commerce solution, make sure you have back-end support, and that the solution works securely before you open it to the public. Your business depends on it. Learn more: http://turnkeycommerce.com