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Archive for the ‘yahoo’ tag

News from the social scene – Yahoo! acquires Tumblr   no comments

Posted at May 20, 2013 @ 1:16pm News,online marketing,social media

YahooTumblrLogos-617x416Just a friendly update from the social side of TurnKey Internet: Yahoo! has acquired Tumblr! If you’re unfamiliar with either, wake up. Just kidding (kind of). Yahoo! is an Internet corporation best known for its web portal and search engine, and Tumblr is a multimedia microblogging and social networking site.

These days, alliances and acquisitions are forming between prominent Internet sites faster than you can say “prominent Internet sites”. We’ve mentioned a few of them on the TurnKey blog before, like in my tirade about Instagram’s policy changes following Facebook’s billion-dollar buy-out, for example. I still think that was so uncool, but I’ll leave it at that… for today.

Speaking of billions of dollars, Yahoo! purchased Tumblr for $1.1 billion… in cash! I wonder which lucky Yahoo! employee was given the task of making that truckload of bills rain all over the Tumblr team. That probably didn’t happen, but maybe it did, and this is my article.

To give you a snapshot of the information that I’ve dug up in my webscapades (did you like that?), apparently Tumblr will remain its own entity, as a separate business, independently-owned and operated. The deal is being spoken of in an almost partner-like manner, with mentioned plans of integrating search functions into the microblog as a means to surf its content more easily.

I think it was pretty smart of Yahoo! to shell out the big bucks and scoop up Tumblr. Let’s just hope they keep their very public promise to “not screw it up”. I wonder what that was a reference to…

Anyway, I’ll keep this article short and sweet, and leave you with one final bit of cliff-hanging wisdom: When are we going to start mashing up company names like we do with celebrity couples these days? Facebingagram, AndroogleTube, Twittine… and now Yahumblr? How catchy! We’re wasting so much of our valuable time with all of these unnecessary letters and syllables.

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Retargeting and Remarketing – Why It’s Worth It Part I   1 comment

Posted at Aug 8, 2012 @ 2:23pm online marketing

There is a whole new world out there when it comes to advertising and reaching the multitude of potential clients.  For many years companies would spend hundreds of thousands of dollars on as many different types of advertising as they could.  One way would include a plethora of ads, whether it is banner ads, text ads, display ads or interstitial ads, to name a few.  All of which take your specific product(s) and post it on the website or series of websites in which you contracted with.  Phenomenal; we can be right in front of anyone who visits that specific website. It’s great to be front and center.


As the years went on these “ads” became very competitive. Companies spending exorbitant amounts of money, and basically fighting over the top trafficked sites on the Internet.  If you couldn’t financially stay in the game with the bigger companies in your industry, then what’s the point?  Now, don’t get me wrong, there are thousands of sites you can buy banner ads on, but when you’re financially competing with “Fortune” companies, it’s frustrating to say the least.


Let’s think about it this way.  Instead of picking and choosing sites to purchase adds on, maybe half of the people that see them are actually interested, why not go after people individually? Hmmmm. Now that’s a thought.  Go after the site or go after the actual consumer.  In comes retargeting.


Every company generates traffic to their own websites.  We work everyday on getting our products and services out there and bringing potential clients to our site.  Imagine a client coming and viewing your website for whatever reason, whether they meant to come, or just happened to stumble upon it while browsing the web.  With retargeting, a “cookie” is placed into the viewer’s web-browser. Think about it like you would a temporary tattoo if you will.  Now the banner ads that you would of purchased on a specific site, follow your potential clients around like a footprint.  The banner ads are attached to the “cookie”, so that when that client lands on a website, your banner ads pop up, in complete view of someone that very well might be interested in what you have to offer.


So what’s the benefit if they already went to your site, but didn’t buy anything?  Find out in part 2

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Written by Nick on August 8th, 2012

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