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The Benefits of a Longer Domain Name   no comments

May 25, 2010 @ 12:50pm TurnKey Marketing

While you might think longer domain names are never the way to go, you might be surprised by some of the benefits. A more descriptive domain better represents your site content, and can be a great boost to SEO. It can also be more memorable, more readily available and less of a risk of copyright infringement. Before I go too much further, I should mention that it is always a good idea for your domain name to be the same as the name of your site. This is true both because it will be more memorable and because it won’t dilute your brand with multiple titles.


SEO Benefits


In a longer domain name you have the opportunity to pick two or three keywords that represent your company, your products or your services. Short might be nice for ease of typing, but it’s nearly impossible to find a short domain name today that will have anything to do with your company content-wise. If you’re willing to brand yourself with something nonsensical for the sake of brevity, great; but if you want your brand to reflect your company, longer just makes sense. In a world where search terms define traffic, naming your company with industry-related search terms is smart business. However, there are a couple of points to look out for.

  • Make sure the domain name you choose is easy to spell. If it isn’t, then buy up all the misspellings of your domain and point them to your page. But really, it’s best to avoid hard-to-spell domains for the sake of clarity. Also, your site ranking is associated with your domain name so if you have multiple spelling variants, it could be lowering your numbers.
  • Make sure your domain name is easy to pronounce. I’ve said it before and I’ll say it again: word of mouth is just as important today as it was 50 years ago. If your customers can’t pronounce the name of your website, they’re less likely to talk about it. I don’t have any scientific studies to support this claim, but I think it’s pretty solid common sense.


Easy to Remember


Sometimes a phrase can be easier to remember than a short made up word. It’s all about context and description. If your site name and domain are specific, descriptive and relevant they will also be memorable. Why not go all the way and make your domain name a complete sentence? As language-based creatures, sentences that mean something, stick. Think about how easy it is to remember song lyrics. Associate your title sentence with your site content and you will have the advantage of contextual memory coupled with all of the other advantages discussed above. Slam dunk.

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Written by admin on May 25th, 2010

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