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Using Web Conferencing as a Marketing Tool   no comments

Feb 14, 2011 @ 5:46pm TurnKey Marketing,voxwire

While most people tend to think of web conferencing as a tool for connecting with remote colleagues, there are astounding possibilities for using web conferencing for marketing new products to potential and existing customers. For many businesses, especially those selling goods and services online, one of the biggest barriers to sales is education. If you sell a software-as-a-service product, for example, and your clientele doesn’t really understand what your product is and how it can benefit them, they’re not buying. Overcome this barrier with an instructional interactive webinar!

Demonstrate Your Product
A product demo is easy with an online conferencing tool that allows you to stream video and screen share. Voxwire Gold Web Conferencing has these capabilities, enabling you to show your clients, in real time, how your product works and what it can do for them. Use images from your clients’ websites, incorporate audio and video and dazzle them with a full-blown sales presentation from the comfort of your office. While many people won’t make the time to travel for a product demo, they will sit through a short presentation online.

You can use Voxwire this way even if you’re selling big-ticket items like real estate. Upload images of houses for a virtual tour. Walk potential buyers through rooms without having to meet in person. This saves you time and money, and will help whittle down the potential buyers to the real serious customers.

You don’t have to do these webinars live either. Prepare a demo and record it. Then post a link on your site for new potential customers to learn about your product first-hand.

Interact with Clients
Sales videos are great, but only if customers actively watch. There is no way to guarantee they will with traditional video and, more than that, there is no way to guarantee that they’ll click on your link or follow up. With an interactive sales webinar, you can talk with customers while you show them your products. You can show your video in the window and talk over it, or pause to add detail. You can invite participants to enter text chat questions that you can address as you go, or even invite them to connect with video for a face-to-face conversation.

Host an Event
Everyday webinars are wonderful sales tools, but you can up the stakes by hosting your own online conference within the Voxwire interface. Invite up to 1,000 attendees to sit in on your presentation. Welcome all of them to contribute comments via text chat, or highlight specific attendees by awarding them moderator privileges mid-meeting. Large events like this attract a larger number of attendees than individual instructional webinars, and they create industry buzz in the process. Create a double-edged campaign with a regular weekly meeting and then a large, once every few months, webinar. Invite colleagues to present their own new products, and bring the marketplace to you.

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Written by admin on February 14th, 2011

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