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You’re Leading the Pack. Why Not Let Your Customers Know It?   no comments

Jun 24, 2011 @ 1:57pm turnkey cloud,TurnKey Marketing

At TurnKey Internet, we like simplicity: it’s in our name! We believe that businesses can succeed best when they don’t have huge technological barriers, whether those barriers are the technology itself, the time it takes to get it working or the money involved. That is why we offer simple, affordable, ready-to-use solutions that allow our clients to get business going, fast.

This philosophy has never been more realized than with our cloud hosting solutions. These solutions offer all of the benefits of in-house hardware without the risks or costs. Many of our long-time clients have switched over to our cloud packages and now they are wondering how to make the most of what they’ve got. In addition to the many benefits the TurnKey Cloud offers from a technological standpoint, the cloud has become synonymous with forward-thinking. A company with a cloud infrastructure is a technologically savvy enterprise. You’re leading the pack. Why not let your customers know it?

There are myriad ways to advertise your new cloud infrastructure to your customer base. Write an article for your company blog detailing the advantages the new infrastructure will offer to your clients. Mention the switch in your company newsletter. You may even consider taking a page from Google’s playbook and temporarily incorporating a cloud into your company logo. Use all of the tried and true venues for company promotion (the social networks) and get creative–include “now in the cloud” in your forum and email signatures or on your company voice mail.

Existing customers will be excited to hear that you are innovating and adapting to new technologies as they become available. Knowing the company they trust has a thumb on the zeitgeist will  position your company as a source of information and as a pinnacle of progress. It will also make your customers feel like they can trust you to stay efficient while you keep delivering the products and services they need.

The best part is that switching to the cloud is better for your business in every other way as well. You save money, reduce your carbon footprint, protect your data and comply with all federal regulations. Now you can get some new customers out of it to boot.

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Written by admin on June 24th, 2011

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