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Shedding some light on Black Friday   no comments

A few weeks ago, Jeremy wrote an excellent article concerning Black Friday and why it’s important to consider all the cloud has to offer for managing such a busy holiday. Remember that? If not, you can (and should!) give yourself a little refresher course, here. Now, to establish the obvious, Black Friday is a high-traffic “holiday”. The same thing goes for Cyber Monday. However, these days, this might be little more than the result of heavy marketing campaigns and layers upon layers of hype that have accumulated around it over the years. We recently stumbled over some intriguing statistics that The Wall Street Journal dug up. For those of you hardcore deal-seekers who may be tuning in–you should probably consider sitting down for this.

Did you know that Black Friday may not always be your best bet for finding the absolute lowest price or steepest discount? It was hard for us to believe, too! There’s always such a craze leading up to and—of course—on Black Friday; from the lines wrapping around entire city blocks, to the blinking, coffee-slugging early-birds maniacally refreshing retail sites. However, according to the aforementioned study conducted by The Wall Street Journal and Decide, Inc., all of this effort (and, well, misery) might not be monetarily worth it in the end.

Interestingly, it seems that major retailers are pumping up marketing campaigns surrounding their more extreme deals, while inflating the price of other items to avoid a diminution of profits. Therefore, let’s say you want a specific TV, and see that it’s absurdly marked down at a specific store. Go for it! You wait in those lines, hurdle those human beings, and get that TV by any means necessary! However, if you’re shopping in general or looking for something that has a significantly reduced demand post-holidays, you might want to just hang out for a week or so. Or, you know what? Be a go-getter! Create your own shopping holiday and have a “Super Saturday” a few weeks early, or something.

Before you give yourself a head-slap for time spent in the calamity of Black Fridays past, rest assured that Black Friday does offer some outrageous deals and you absolutely will and have saved yourself a good chunk of cash. Our point is, a lot of expert deal-hunters might be looking for bargains on days that aren’t Black Friday, and you’ll see high traffic spikes then, too. So, although you definitely need to consider Jeremy’s advice for Black Friday because of the less-informed masses who will virtually stampede through your virtual doors, you might ALSO want to do some research and apply it here and there at other times throughout the year. That way, you won’t be unprepared for the hordes of shoppers who have really done their homework.

Take a look at this graphic we pulled from Decide, Inc., and mull it over. Happy Autumn (and happy shopping!) from TurnKey Internet.

 

 

 

 

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Written by Emily on October 12th, 2012

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