Archive for the ‘business’ tag
While outsourcing non-core business functions to cloud-computing enterprises is a growing trend, many firms still prefer to keep a close eye on their most critical business functions and databases. Internet professionals such as website hosting providers and website designers are well aware of vast server farms that rent dedicated servers to website design firms, retail concerns and innumerable other commercial and non-commercial organizations, but colocation providers generally have worked quietly in the background. Still, they continue to offer invaluable services to businesses that wish to retain ownership of the computer servers that host their core business functions and intellectual property while also outsourcing hardware management and its associated concerns to industry professionals.
For many companies, offloading the care and feeding of computer servers onto trained IT professionals at a colocation provider carries multiple advantages. Indeed, colocation services have steadily expanded year after year with leading industry experts expecting the global colocation market to exceed $33 billion by 2018. An in-depth examination shows that five major considerations lie behind the decision by CIOs and other corporate officials to rely on colocation services.
Colocated servers are only as good as the internet connectivity that allows them to cram immense flows of data up and down the line, and colocation providers typically subscribe to multiple high-level broadband providers such as Level 3 Communications to establish superior bandwidth redundancy and to encourage competition that results in cost savings for both the colocation provider and server owners. Quite apart from the sheer efficiency of sharing top-tier bandwidth access across innumerable servers, the climate-controlled environment keeps servers within a consistent temperature range to ensure that sensitive network equipment and server components don’t fail from extended exposure to excessive heat.
The impact on productivity from moving corporate offices, encountering a natural disaster or suffering through an extended interruption of electrical power can be disastrous. Even the most efficient company may experience a series of unfortunate events that repeatedly delay its return to full operational status. In the meantime, customers may be yelling about misplaced orders and bungled services, and employees may be left without real work as core business processes fail to function as expected.
More than a few CIOs and other upper-management staffers prefer instead to shield the company’s critical server operations from such potential chaos by entrusting them to an efficient colocation provider with multiple power backups and contingency plans for dealing with everything from earthquakes through cable-chewing squirrels.
In an age of brazen corporate espionage by overseas agencies, ensuring physical data security can be a challenge. Even in the absence of foreign or domestic interest in valuable intellectual property held by a business, employee honesty and awareness of basic security precautions aren’t always guaranteed. Hard drives and other computer components sometimes have a habit of walking out the door, and allowing direct physical access to servers located inside open offices also increases the risk of malicious hacking attacks by criminal gangs through the agency of malware-laden USB sticks left lying around in company parking lots.
A well-equipped colocation provider likely will lock down its facilities with multiple security measures, including burglar-resistant, alarmed entry and exit doors; coded access procedures that track all physical access to hosted servers; strategically placed surveillance cameras; biometric scanners to prevent unauthorized access by intruders and even individually locked cages for each client’s servers. Spreading the cost of these high-security measures across hundreds or thousands of servers allows the colocation provider to efficiently offer economies of scale otherwise unavailable to the great majority of small to mid-size businesses.
As a business expands or contracts in response to unpredictable economic swings and marketplace developments, its computing needs may similarly fluctuate. Managing human resources typically represents the largest expense for the great majority of firms, and the hiring and firing process is invariably expensive and painful. Instead of suffering through unpredictable demand cycles for in-house staff to manage IT hardware resources, business customers may purchase additional servers from the colocation provider or else instruct a responsible staffer to purchase additional custom equipment to be delivered to the colocation provider for installation.
5) Financial Predictability
Maintaining in-house data management facilities typically invites unexpected capital outlays that play havoc with limited quarterly budgets. Many firms prefer the predictability of a fixed monthly outlay that covers the great majority of expenses associated with managing critical IT hardware capability across all corporate functions. Strategic planning and corporate accounting become easier with fewer surprises for the unwary.
Only robust discussion among company principals can determine the ultimate wisdom of outsourcing IT hardware management functions to a dedicated third party. However, the cost savings, significantly improved operational stability and peace of mind offered by the colocation option have proven to be compelling value propositions for an expanding number of commercial enterprises, as well as SMBs and other organizations. For more information regarding colocation as well as the Colocation Solutions we provide here at TurnKey Internet, visit our website: https://www.turnkeyinternet.net/colocation/
Why Colocate With TurnKey Internet?
TurnKey Colocation is the ideal solution for companies, service providers, small businesses and IT resellers who want a stable environment in which to completely control their assets.
When utilizing our state of the art colocation facility you are able to control your hardware, software and networking to your needs without worrying about the supporting infrastructure. In doing so, you will immediately recognize tremendous savings while also getting peace of mind that your equipment is hosted in a 100% sustainable, green and SSAE16 audited, secure facility.
Traditionally, customers would create their own localized infrastructure which is costly and inefficient making colocation with TurnKey Internet the ideal solution. By colocating in our facility you are able to focus on your business and not on office networking, power or server issues that plague localized installations and office infrastructure. We provide redundant networking, power and cooling to ensure your services remain online and accessible at all time.
Our facility is redundantly networked with several TIER-1 peers allowing us to offer several connectivity options allowing our customers to reach theirs as quickly as possible and without worry of network downtime, which is completely SLA protected.
All colocation customers have 24/7 hour access to their equipment and also receive network reboots per-port or per-strip at no additional charge. Whether you purchase a single U, multiple racks or an entire cold containment POD, we include rebootable PDU’s or PDU ports with EVERY colocation purchase.
At TurnKey Internet we are available 24/7 to assist you with all your needs.
Share : Follow Us :
No matter what your business offers, building an online presence is an essential part of becoming a global brand. Any business owner can put up a website with little trouble. However, you need a lot more than a simple HTML page to make an impact on the crowded stage of the Internet. Engaging content, elegant designs and a willingness to embrace the latest changes in technology and social networking can help your business website stand out.
Your website’s content can have a major impact on your audience and your search engine ranking. Evergreen content, which refers to content that is almost always relevant regardless of when a visitor views it, can continue to serve your website well for years. Time-sensitive content, such as a special event guide from three years ago, will not rank highly with search engines after the event has passed. Take the time needed to go through your website’s content, retiring old content and updating pages that are still useful.
Strong Presence on Social Media
Social media networks are not going away anytime soon. Finding your own voice on social media is a great way to gain a wide audience of customers. Some businesses choose to do the bare minimum with social media, such as tweeting the occasional new product or posting on Facebook every other month. This approach may not win you too many followers, however. If you want to take an active approach instead, start by interacting directly with your customers. If someone tweets a question about a product that you make or sell, respond as soon as you can. Every time you post a new blog entry, share it on Facebook.
Fast Website with a Responsive Design
Desktop computers were once the primary method of browsing the Internet. Today, people can view the web through a long list of devices, including video game consoles, smartphones and tablets. If your website only has a desktop design, customers using other methods to browse may have significant trouble reading or interacting with your website. A responsive design offers an ideal solution; the design cleverly adjusts to best fit the screen of the user, no matter how big or small.
Multiple Methods of Contact
Your customers have their own preferences for how they like to get in touch with companies. Customers who are versatile with smartphones and social media may prefer to contact you through Twitter. Other customers may want to stick with email or use a form on your website. Make sure your website is equipped with a simple page detailing all of the methods of contact available. A live chat feature is another great way to connect with your customers and quickly solve minor issues; if this method of contact makes sense for your business, be sure to include it.
A Blog with Regular Updates
Blogs are powerful tools that let you connect with customers, offer useful information and build your search engine ranking. Even if you don’t consider yourself an expert writer, you can still make a meaningful impact through your blog. Write about topics that are closely related to your business and offer something of value to your readers. If you sell gym equipment through your website, for example, your blog should include articles about eating healthy and new exercises to try. It’s not a bad idea to post blogs that address timely issues, but you should focus on writing blog entries that will generate search traffic throughout the year.
A Comprehensive Branding Strategy
Developing a brand for your online presence is a good way to build recognition for your company. Start by unifying all of your online profiles, including your social media accounts. Each profile should use the same imagery so that your audience can instantly recognize your company whenever you post. Your branding should reflect your website through either the use of logos or color scheme. If possible, use the same username across all of your profiles, and opt for a username that is simple and memorable. Once you’ve built your brand, you can work on boosting your brand’s reputation through positive reviews and good customer outreach.
There are many ways to market your company online, including some that won’t cost you a dime. Dutifully building your brand through tweets and Facebook shares will net you some customers, but it may take some time to see the full benefit of your labors. Targeted advertising can help you generate customers more quickly. You can use a number of methods to achieve this, including soliciting bloggers to post about your company and paying for banner advertising on popular websites. You can also produce videos and other multimedia content about your company’s products and services to improve your online presence and build customer loyalty.
Improve Your Search Engine Rankings
A good search engine ranking will help you become the popular choice when customers are searching for your product or service. Optimizing for search engines can be done through a variety of means, including building organic links with other companies or individuals. For example, you could ask bloggers to become brand ambassadors for you in order to get your links on their websites. Fresh content can also be a big boost for your ranking; updating your blog regularly can help with this. Keeping your social media profiles updated with frequent links to your fresh content can also help. If you produce videos, make sure that your video posts link back to your website as well.
The strength of your company’s website and online presence can help drive your success. A winning online strategy helps your company to live where your customers are. Putting time and money into developing a quality online brand will generate long-term returns on your investment and help your company to thrive in today’s competitive economy.
Share : Follow Us :
Businesses are more agile in the cloud…
Agility in business operations is made possible through the use of effective and efficient tools. These tools ultimately help make a business or work environment strong. Cloud technology is built on certain business strategies. For example, understanding service-level agreements (SLA’s) and developing various strategies to better understand the business as a whole. The steps of these strategies can then be analyzed—as well as improvised—in order to keep the business running smoothly, and this is all made easier with cloud technology.
Share : Follow Us :
Well, everyone, we are officially one week into April. A business week, anyway. But still, can you believe it? 2013 is flying for us at TurnKey Internet, and it shows no signs of slowing down any time soon, if at all.
Did you survive April Fool’s Day? Surprisingly, it didn’t get too out of hand here. I say “surprisingly”, since, although the TurnKey team may appear to be comprised of seriously awesome, talented, amazing, incredible, terrific, extraordinary, fabulous, additional adjective meaning “great” (because, why not?), super-charged IT heroes—that’s what we appear to be comprised of, right? RIGHT?! Right.—we’re all just a bunch of goofballs and jokesters at heart. Did anyone get you good (or bad) with an April Fool’s Day prank? Did you get anyone? If so, feel free to share… I need some ammunition for next year.
April Fool’s Day is fun, but we love April for dozens of reasons. Aside from a day devoted to being silly, there are, let’s see, blooming flowers… warmer weather—Hey! A girl from Upstate NY can hope, can’t she? My fingers are crossed, yours should be too, and I refuse to acknowledge the fact that it snowed twice this week.
Anyway, there is also Earth Day in the month of April. When you’re green IT fanatics like we are, April’s Earth Day morphs into a month-long celebration of sustainability and the environment. April, for TurnKey Internet and our community, has become Earth Month, if you will. And you will, because we’re devoting the entire month to showing you how cool it is to be green.
If you’re unfamiliar with the TurnKey Internet green initiative, we can’t imagine how, because we love to talk about it. Regardless—and since we love to talk about it—you can read our press release about it all right here.
Check in from time to time this month for green news, stories, announcements, and more, from here, there, and everywhere. We have lots to share!
Are you planning to celebrate Earth Day this month? How do you do your part for the environment? It’s so, incredibly important to take care of the planet. We LIVE here. All of us.
Happy Earth Month!Share : Follow Us :
Overheard at TurnKey Internet, straight from the CEO: “Attaining the SSAE 16 Type 2 certification was a significant goal and milestone for us. We pride ourselves on our unparalleled reliability, quality of service, and—most importantly—customer satisfaction. This certification not only proves that we are excelling in those areas, but also assures our new and existing clients that they are receiving the best possible service.”
You heard right, ladies and gentlemen! We are proud to add SSAE 16 Type 2 to the list of certifications that our green data center in Upstate NY has attained. “What’s that,” you ask? SSAE (or The Statements on Standards for Attestation Engagements) No. 16 (SSAE 16) Type 2 certification is an internationally recognized compliance certification, that was created by the Auditing Standards Board of the American Institute of Certified Public Accountants in April of last year (2012). It replaced the Statement on Auditing Standards No. 70 (SAS 70) to better supplement international auditing standard ISAE 3402.
After a thorough examination, conducted by SOC audit specialists The Moore Group CPA, LLC., our facility was deemed compliant with the regulations required to attain SSAE 16 Type 2 certification. This audit investigates several core areas: security, availability, processing integrity, confidentiality, and privacy. It verifies that TurnKey Internet is of the utmost security, integrity, and reliability. It confirms that we have procedures and safety precautions of the utmost efficiency in place to ensure the security of our facility and our clients’ data within.
Needless to say, we’re pretty excited. We couldn’t wait to share the good news! You can read the full press release here >Share : Follow Us :
24/7 availability, and performance-oriented infrastructure…
When we talk about cloud technology, there are concerns. One main concern is whether or not the technology can cater to clients’ needs, and another is the scalability of the environment created. If such questions boggle your mind, don’t worry. Managed cloud services will do both for you. Cloud monitoring and cloud migration of data from one server to the cloud server are two features (among many others) that are catered to by managed cloud service providers.Share : Follow Us :
“Let’s Make a Deal!” was a terrific run, wouldn’t you agree? We had a ton of fun deal-making and prize-awarding, through the original promotion and then again with its revival. However, like all good things, “Let’s Make a Deal!” must, too, come to an end. If you find yourself in tears, we understand. Take a moment. We’ll wait…
We would like to extend a final, congratulatory shout-out to our winners of “The Deal of a Lifetime” (Jesse C., Steven S., Danny F., Hendra S., and Adam B.), and an enormous “Thank you!” to everyone who entered. This will not be the last TurnKey Internet giveaway of its kind—mark my words!
With that being said, we have something brand new to share with you! Come on; would you really expect anything less from us? At this point, we hope you know as well as we do that we would be bored to tears without some kind of event going on.
Without further ado, we would like to introduce… The Truckload Sale!
An 18-wheeler just arrived at the TurnKey Internet data center, bursting at the seams with a medley of 8 GB, 16 GB, and 32 GB Intel E3 dedicated servers. To celebrate the arrival of this glorious mountain of technology, we are packing in the savings and marking every single one of them 40% off! All you have to do is enter the coupon E3TRUCK at check-out. That’s it! We’re all about making things easier.
E3’s are what’s hot right now, and they are being snatched up left and right. Don’t miss your chance to get in on this discount, because—trust us!—it won’t last long! Check out the Truckload Sale >
Also… Yes, there is an “also”. Have you noticed there’s almost always an “also”? The E3 sale isn’t the only new thing starting up at TurnKey Internet this week. Since the truck arrived carrying only servers, we realized that we needed to show our other products and services some love as well. Naturally, we decided to offer savings on… well, everything. We just feel like a new year is started best when there’s a deal involved, you know? Especially when it’s a TurnKey deal, because those are our very favorite kinds of deals. So, see for yourself! Whether you’re looking for a reseller package or a virtual private server or anything in between, with this sale (and the coupon code TK2013), we know you’ll be able to kick off 2013 correctly.
So, are you as excited as we are? We hope so! But save some room for more, and keep an eye on our Facebook and Twitter pages. We may or may not have another contest all cooked up and coming your way in the VERY near future.
Pssttt… I’ll have it be known that by “may or may not” I mean “definitely do without question”, but that’s between you and me…Share : Follow Us :
It’s your favorite technician, back with another delightful treat. Haha, okay, maybe I should tone down the favoritism. I could be your favorite technician, or it could be any of our other wonderful techs. For the sake of this article, let’s just assume that I’m your number 1 guy.
Another year has come and gone, and what a year it was. That’s what I want to speak to you about today. If you don’t mind, let’s do a bit of reflection for a moment. Let’s take a step into the TurnKey time machine to look at this past year. (No, you can’t buy mine. Get your own.)
2012 has been one hell of a year, and I will give you the TurnKey Top Plays. Think of it like SportsCenter’s Top Plays, but with TurnKey. All of you sport fans should appreciate the top plays. I mean, why else do you watch SportsCenter at 3 in the morning? Okay, okay, I digress. Jeremy, stay on topic. Ah, yes, our Top Plays of the past year…
Let’s begin the countdown at number 5:
5. Welcomed new staff into the TurnKey family
Yes, this makes the Top Plays. We’ve added a few new members to our TurnKey family. I’m sure you’re already familiar with one, Emily Wegener. She’s the lovely lady who edits all of these posts; making us writers/technicians look better at this blogging thing than we are. Another new member of our TurnKey family—even though he doesn’t always stay because of something called “college”—Is Jared Rutnik. Jared helps Emily keep our TurnKey name out there in this delightful world of the Internet. Last but not least, we welcomed another technician, Chris Day.
4. Launched new products across our product lines
While we did launch several new products this year, I would say one of the most fun—yet frustrating—products has to be CloudFlare and Attracta. These services are now included with every sign up for one of our reseller or SEO accounts. It helps our customers not only attain higher page rankings, but it also gives redundancy with CloudFlare, should you need it.
3. Complete overhaul of our Reseller system
Okay, you might be saying, “Why is this in the top 3?” Well, have you ever used ZamFoo? It can be a pain, if you’ve never had the pleasure. While yes, it did provide additional functionality to our resellers, it became very clear that an in-house or custom-built reseller platform would be the way to go. Our new reseller system is a lot easier for end users to navigate, and also provides additional functionality that isn’t included in ZamFoo. For example, changing a site’s IP via ZamFoo can be a confusing process for a reseller. He or she would have to upgrade the account, assign the IP, and then downgrade the account. Our new reseller platform streamlines that process so you can just use the IP manager to change IP’s.
2. Survived Hurricane Sandy
Now, you may be wondering why this made the list, as our data center is in Upstate New York and not down by the coast. Well, many local businesses in our area had severe wind and rain impact. There was flooding all around, and some of our clients were deeply affected by the storm. Providing top-notch support across the board in billing, customer service, and technical support helped to keep some customers’ minds at ease about their hosting. While this might seem trivial, it made a tremendous difference to many of our clients. We were contacted numerous times, to confirm that our data center would survive the storm. Special accommodations were made for users who needed assistance with their billing or support during this difficult time. I’m proud to say that the TurnKey family pulled together and that we all did our best to help by any means we could, even if it was just letting customers pay their bill later so that they could focus on other things.
1. Moved into our new datacenter.
This is easily number one for me. Moving into a new data center while building it can make things a bit hectic. Users’ servers go off-line to be moved, and servers get transported from the old data center to the new one. If you had been here to witness the sheer amount of work that went into the project, you would have been amazed. Well, I know I was. The way the staff pulled together to migrate servers while dealing with the support issues being raised was nothing short of phenomenal. Sure, there were bumps along the way, but we all pitched in, as a team should, and got the job done. It made me proud to be a member of this TurnKey family.
Well there you go, TurnKey lovers. While it may not be a Top 10 list like SportsCenter, it doesn’t diminish the importance of each point.
Until next time…Share : Follow Us :
How are you feeling this week? I’m only asking because I’m not sure how to begin this topic. Let’s see, not too long ago, one of my co-workers mentioned that some of our competitors were writing blog entries on what it’s like to be an “IT Professional”. This has actually been something that I’m curious about myself.
What makes an IT Professional? I mean, IT (Information Technology) is such a large umbrella. So I did what I always do when I need to know something: Google. You would be surprised—well, you might not be—about the number of articles out there that deal with this very topic. Hundreds of “IT Professionals” all list their own explanations of what an IT Professional does.
Rather than bore you with yet another article on what an IT Professional does in general, I would prefer to take you into the world of a “TurnKey Professional”. These are probably one in the same, as a common denominator through all of the articles on IT professionals was this idea of wearing multiple hats; metaphorical hats, in this case. This could be anything from fixing a certain type of software, to providing customer service to a local client. If you’re really lucky, you may even get to work with a businessman or salesman.
In no place did I see this idea chiseled deeper into stone then at TurnKey Internet. On some days, I’m just your friendly, neighborhood slayer of tickets. This extends from any support issue as small as resetting a password on a locked out cPanel account, to deploying a major upgrade to new technology. On other days, I might be working on LiveChat, attempting to sell one of our many services—everything from dedicated servers, to colocation, to domain registration.
A TurnKey Professional is a jack of all trades, if you will. We each have skills that we must call on in a moment’s notice, to best service the needs of our customers. Isn’t that what an IT Professional is supposed to do? I’m not 100% on that, but I know here at TurnKey Internet, that’s what we do.
Having team members who each possess different skills, leads to a diverse, all-encompassing set of solutions to common issues that any IT Professional may run into. You know, that’s why I love working here. There are always multiple ways to solve an issue, and here at TurnKey, we usually end up employing many of them—if not all of them—to solve our clients’ needs. It’s quite refreshing.
Well, that’s just another little bit of information I wanted to share with you. It’s another way to show you Turnkey-lovers that I love what I do; another piece of information to share and bond over.
Until next time…Share : Follow Us :
“Hindsight gives you 20/20 vision,” is a statement you should keep in mind as you read this blog article. Many businesses that were just recently affected in some way by Hurricane Sandy could have avoided the complete standstill to their services by preparing and planning out just what they would do if their facility suffered a catastrophic loss. Hurricanes, earthquakes, tornadoes, snow storms, flooding, and fire are some of the most obvious causes of potentially disastrous losses that could halt the operations of a business. In fact, the property of a business does not even have to have any direct damage for a natural disaster to halt their business. For example, loss of electricity, telephone, or internet connectivity can cause problems with functionality, as those services are paramount.
The question any disaster recovery consultant will ask you is, “how would your business survive if it was affected short-term and/or long-term by some catastrophic event?” If you understand that any type of disaster could destroy your computing infrastructure – where all of your company records and data are stored, which could quite possibly destroy your business – then you should have a plan in place to alleviate that possibility.
At the very least, any business that uses computing to manage their operations should have an off-site back-up of their most important data and records. This is not a very expensive strategy, it is something that can be entirely automated, and it does not even need to be accessed until you actually need to use it. There are automated back-up systems available from most data-centers, which back-up your data as frequently as you desire. The incremental changes made in the time-frame chosen are then sent across the internet through an encrypted protocol, and stored in a managed backup system at the data center. Usually, the client is provided with a secure web interface to access those files as needed. These back-ups can also be used to restore individual data files that may have become deleted or damaged at any time, and downloaded back to the computers in your office.
The next step up from simply backing-up your data for protection from a disaster would be hosting some, to all, of your regular computing infrastructure in a data center (cloud computing). If you hosted your main office server in a data center and accessed your files over the Internet from the PCs in your office, you could survive a disaster from a computing standpoint. All of your important data could then be accessed from a temporary, remote location, or even by having your employees work from home until the office is re-established. Many companies are now hosting their entire computing infrastructure in a data center; everything from virtual PCs to their application servers. These can then be accessed through just about any device that is connected to the internet, such as a PC, Mac, tablet, and many types of smartphones.
Communicating with your customer base during and after any disaster is vital in many cases. When your email and telephone systems are cut off, and you and your customers can no longer communicate, this could be extremely damaging to your business. By hosting your email server at a data center, you have access to your email system through almost any device connected to the internet.
One of the data center services that is really gaining popularity lately is VOIP-based hosted phone systems. In a VOIP-based system, The PBX system normally nailed to the wall in an office is replaced by a PBX server in a data center. Management and administration of the system is then done though a web interface. All phone communication is channeled through voice over Internet protocol (VOIP). The advantage of this in a disaster is that your phone system is always intact. You can access your administration portal over the Internet and change any settings that may be necessary, such as adding additional extensions for remote users. Staff members can work from remote locations or at home, by accessing the phone system with a softphone on their PC or by having their calls transferred from their extensions to their cell phones.
I have suggested that data center services, TurnKey Internet included, are great solutions to the issues surrounding disaster recovery. The key reason is that they have multiple redundancies in place to provide 100% up-time guarantees. At TurnKey Internet, we have multiple fiber providers supplying our Internet and bandwidth through diverse physical paths into our facility. We have complicated switch gear in place to maintain your connections, in case one or some of the fiber connections coming into the building are disrupted. Additionally, our power supply is backed-up with both a robust battery back-up supply to all servers and equipment, as well as an on-site diesel generator that can power our facility long-term if necessary. For these reasons and more, anyone considering disaster recovery planning should consider the options available from reputable data centers like ours at TurnKey Internet, to insure that their business is not damaged long-term by a catastrophic event that had not been planned for.Share : Follow Us :