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Archive for the ‘Small Business’ Category

Online Essentials That Every Successful Business Needs   no comments

Posted at Jan 17, 2017 @ 9:32am Small Business

Online Essentials

No matter what your business offers, building an online presence is an essential part of becoming a global brand. Any business owner can put up a website with little trouble. However, you need a lot more than a simple HTML page to make an impact on the crowded stage of the Internet. Engaging content, elegant designs and a willingness to embrace the latest changes in technology and social networking can help your business website stand out.

 

Fresh Content

Your website’s content can have a major impact on your audience and your search engine ranking. Evergreen content, which refers to content that is almost always relevant regardless of when a visitor views it, can continue to serve your website well for years. Time-sensitive content, such as a special event guide from three years ago, will not rank highly with search engines after the event has passed. Take the time needed to go through your website’s content, retiring old content and updating pages that are still useful.

 

Strong Presence on Social Media

Social media networks are not going away anytime soon. Finding your own voice on social media is a great way to gain a wide audience of customers. Some businesses choose to do the bare minimum with social media, such as tweeting the occasional new product or posting on Facebook every other month. This approach may not win you too many followers, however. If you want to take an active approach instead, start by interacting directly with your customers. If someone tweets a question about a product that you make or sell, respond as soon as you can. Every time you post a new blog entry, share it on Facebook.

 

Fast Website with a Responsive Design

Desktop computers were once the primary method of browsing the Internet. Today, people can view the web through a long list of devices, including video game consoles, smartphones and tablets. If your website only has a desktop design, customers using other methods to browse may have significant trouble reading or interacting with your website. A responsive design offers an ideal solution; the design cleverly adjusts to best fit the screen of the user, no matter how big or small.

 

Multiple Methods of Contact

Your customers have their own preferences for how they like to get in touch with companies. Customers who are versatile with smartphones and social media may prefer to contact you through Twitter. Other customers may want to stick with email or use a form on your website. Make sure your website is equipped with a simple page detailing all of the methods of contact available. A live chat feature is another great way to connect with your customers and quickly solve minor issues; if this method of contact makes sense for your business, be sure to include it.

 

A Blog with Regular Updates

Blogs are powerful tools that let you connect with customers, offer useful information and build your search engine ranking. Even if you don’t consider yourself an expert writer, you can still make a meaningful impact through your blog. Write about topics that are closely related to your business and offer something of value to your readers. If you sell gym equipment through your website, for example, your blog should include articles about eating healthy and new exercises to try. It’s not a bad idea to post blogs that address timely issues, but you should focus on writing blog entries that will generate search traffic throughout the year.

 

A Comprehensive Branding Strategy

Developing a brand for your online presence is a good way to build recognition for your company. Start by unifying all of your online profiles, including your social media accounts. Each profile should use the same imagery so that your audience can instantly recognize your company whenever you post. Your branding should reflect your website through either the use of logos or color scheme. If possible, use the same username across all of your profiles, and opt for a username that is simple and memorable. Once you’ve built your brand, you can work on boosting your brand’s reputation through positive reviews and good customer outreach.

 

Marketing Plan

There are many ways to market your company online, including some that won’t cost you a dime. Dutifully building your brand through tweets and Facebook shares will net you some customers, but it may take some time to see the full benefit of your labors. Targeted advertising can help you generate customers more quickly. You can use a number of methods to achieve this, including soliciting bloggers to post about your company and paying for banner advertising on popular websites. You can also produce videos and other multimedia content about your company’s products and services to improve your online presence and build customer loyalty.

 

Improve Your Search Engine Rankings

A good search engine ranking will help you become the popular choice when customers are searching for your product or service. Optimizing for search engines can be done through a variety of means, including building organic links with other companies or individuals. For example, you could ask bloggers to become brand ambassadors for you in order to get your links on their websites. Fresh content can also be a big boost for your ranking; updating your blog regularly can help with this. Keeping your social media profiles updated with frequent links to your fresh content can also help. If you produce videos, make sure that your video posts link back to your website as well.

 

The strength of your company’s website and online presence can help drive your success. A winning online strategy helps your company to live where your customers are. Putting time and money into developing a quality online brand will generate long-term returns on your investment and help your company to thrive in today’s competitive economy.

 

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Written by David Maurer on January 17th, 2017

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Bad Reviews: The Cost of Doing Business   no comments

Posted at Nov 3, 2016 @ 10:06am Small Business

bad-reviews

In today’s increasingly digital environment, everyone has literally become a critic. Taking to websites such as Yelp, Amazon and Google to air grievances, modern consumers are pulling no punches when it comes to their concerns. If your business delivers less-than-stellar service on any particular day, you can expect to hear about it. Back in the old days of even the 1990s, this wasn’t the case. You could afford to make little mistakes without having the entire universe hear about them. However, this is no longer the world in which we live, and every business owner needs to develop a strategy for dealing with their online reviews.

 

Don’t Take It Personally—The First Rule of Dealing with a Negative Review

Businesses have bad days, but so do customers. Unless you know the client personally, you cannot assume that they weren’t also having a bad day. When you’re both having a bad day, then sometimes this negative energy can amplify, resulting in a negative review. Seeing a one-star review is enough to make any business owner’s blood pressure rise. Keep in mind that the first negative review hurts the most; it will become easier. However, if your business is going to be successful by any measure, it is imperative that you create a strategy for dealing with negative reviews.

 

A Silver Lining to Every Bad Review

Anytime a customer reviews your product or service, you have an opportunity to take in feedback that you wouldn’t have received otherwise. Maybe you own a boutique and one of your employees could be doing a better job. Obviously, he’s not going to tell you that he’s behaving in an unprofessional manner when consumers walk through the door. While it can be easy to write off reviewers as crazy or irrational, take time to digest whatever was troubling them. Is it possible that there could be some truth in it? How can your business absorb this feedback in a productive way and move on?

While some reviewers will do a “drive-by” one star and not really tell you what was bothering them, others will offer nuanced feedback that can help you to improve your business. Some review sites will allow you to click on the customer’s profile and see the other reviews they’ve written. This helpful tool will allow you to see if they are just a disgruntled person in general. If you see that they reviewer has lambasted other companies without much to back them up, then this is a review you probably shouldn’t take as seriously. However, if yours is the only one-star review amid a selection of glowing reviews that the consumer left for other businesses, then perhaps you should take a closer look.

 

Investigate

Your default position should always be to assume that customers are leaving legitimate reviews and telling the truth. If, however, you suddenly notice a spate of targeted reviews that seem engineered to take you down, then it’s time to report them to the website. Although sites such as Yelp have put up safeguards to protect business owners from this type of online harassment, not every method is foolproof. If you believe that something may be awry, then reach out to the review site with your specific concerns.

Keep in mind that they receive complaints like this all day, and state your case succinctly. Most websites will investigate the issue and then get back to you within 24-48 hours. Although they may be able to rule in your favor from time to time, you should always assume that the review is going to remain. To protect free speech, many sites tend to lean on the liberal side when analyzing reviews. Also, remember that reviews are their business. Unless something is patently offensive, it’s usually not advantageous for them to remove reviews.

 

Decide What Your Reply Policy Is

Some people, such as self-published authors on Amazon, generally make it a rule not to reply to bad reviews. In this case, writing back can often be seen as antagonistic—and just may win you even more online critics in the long run. But if you’re running a restaurant that just received a complaint about unsanitary conditions, then it will look extremely unprofessional for you not to reply.

Some business owners will choose to reply with their email address, reaching out to the customer in an attempt to resolve the situation. If they make the appropriate kind of apology—and perhaps offer something in return—many customers will change their reviews and praise the company for addressing the problem. There is a fine line with this kind of customer service, though. You’ll want to make sure that you’re not giving away products because of extortion-type reviews. Carefully examine each particular situation, and see if there’s any way that you can make it better. When future customers see that the business pays attention to reviews—and goes out of its way to address challenges—they are often very impressed.

 

Your Product or Service Isn’t for Everyone

One thing to keep in mind is that your business can’t possibly please everyone on the planet; it’s impossible. Even the best companies in the world have some awful reviews, as do some of the best novels ever written. If you’ve ever wondered about this, then look up your favorite novel on Amazon. You will realize that you are in excellent company when you see that even Jane Austen and Ernest Hemingway have some awful online reviews critiquing their famous books.

The fact of the matter is that negative reviews are going to happen. Try not to react emotionally, and move forward with the information that has been provided to you. Eventually, if you know that seeing such reviews can be a trigger, you may decide that you only want to read your reviews every few months or so. Develop a plan for addressing this part of your business, and then execute it. Since some negative reviews are practically a certainty, realize that it is how you respond to them that will determine your company’s ultimate success.

 

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Written by David Maurer on November 3rd, 2016

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[PRESS RELEASE] – TurnKey Internet, Inc. Offers Colocation Deal During Expansion of Data Center   no comments

cranedayLATHAM, NEW YORK (August 28, 2013, 2013) – Sustainable IT solutions provider TurnKey Internet, Inc. announced today that after a month of ongoing expansions to their data center, the company will be offering a deal to new clients on colocation services. This offer allows clients to sign up for three free months while placing their IT infrastructure into TurnKey Internet’s SSAE-16 Type II certified data center. With this colocation service, TurnKey Internet provides the benefits of tech management and superior uptime, as well as giving clients their own complete control and accessibility to their servers.

“We have seen an increase of interest for colocation services from both companies across the globe and right here in New York,” said TurnKey Internet’s CEO, Adam Wills. “Many of whom are looking to have their IT infrastructure managed because of our business continuity. Our clients’ servers are placed among the most energy-efficient equipment to date, and in a green and sustainable data center. With the expansion of our facility, we want to welcome new clients to show them the benefits of colocation, and how TurnKey can help simplify their IT needs.”

TurnKey Internet hosts clients’ infrastructures in cold-containment pods, which use the highly energy-efficient SmartAisle™ technology. Rather than companies having to hire a tech team to manage their own equipment in-house, TurnKey Internet’s technicians are able to manage client’s equipment in their state-of-the-art data center. Clients also receive the benefit of having around-the-clock tech support, 365-days a year. TurnKey Internet’s data center became Energy Star certified in early 2013 and was also approved to be part of the ReCharge New York program, created by New York’s Governor Cuomo. This program has allowed TurnKey Internet to receive clean hydroelectric energy, and has allowed the data center to run off 100% renewable energy.

About Turnkey Internet

Founded in 1999, TurnKey Internet, Inc. is a full-service green data center and leading provider of sustainable web hosting and IT solutions. From its SSAE 16 Type 2 certified facility in Latham, NY—New York’s Tech Valley Region—TurnKey offers web hosting, communication services, web-based IT systems, software as a service (SaaS), enterprise colocation services, and computing as a service to clients in more than 150 countries. For more information, please call (518) 618-0999 or visit www.turnkeyinternet.net/media

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Written by Dylan on August 28th, 2013

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Featured Client- August 2013   no comments

 

TKSpotlight_CotM_NickJubrey

Hello TurnKey friends! If you have been following our recent updates, you already know that things are getting pretty busy around here. We are expanding our data center and have put out some awesome products such as the TurnKey Desk 2.0 and our web-conferencing platform- Voxwire! Within a year we have been able to put forth newer, better and awesomer  (yes, awesomer) products and have also been able to expand due to our dedication and most importantly, you- the customers!

While keeping you ladies and gents happy is always our number one priority, we’ve decided to up our game with our appreciation to our clients.  We will now be posting a “Featured Client” article once a month. This will allow us to introduce you to our clients, show you what they do and how we have worked with them to help build their business! Without further ado, check out all the nice things our client, Nick, had to say about us!

 

My name is Nick. I am married to the most amazing woman, who is way more understanding than I ever expected.  We have 5 children from 2 to 18. I run a Web/WordPress Development Studio that specializes in small to medium-sized business site development.  I help companies develop their businesses through professional web presences. I make sure that their social media is properly targeting to the right audiences, develop email marketing plans and customization, create or re-create websites to meet the needs of clients’ users, including mobile and responsive designs

 

I rely on TurnKey to host my websites 24/7/365. TurnKey is essential to my company’s success. I design and develop for a living. I love what I do and I love that the folks at TurnKey do, too. I have been doing business with TurnKey for the past 3 years. I started out with shared hosting for a fantastic price until I outgrew the it and moved right into a dedicated server. I have never looked back. I have recommended Turnkey to several business associates and have heard nothing but awesome experiences.

 

My business has grown to what it is today because TurnKey has given me the tools that I need to be successful. The help desk is ready to go whether it’s 3 pm or 3 am and believe me, I have used it at both times. Because their responses are almost instant in most cases, they save me so much time so that I can focus my time where it needs to go- to my clients.

 

A month ago I had a technical difficulty with my server. The tech support guys had a lead to the problem and were working on it within an hour. I got several follow-ups checking in and even the Sales Manager contacted me to make sure I was satisfied; of course I was! Their green initiative is amazing. They have a zero carbon footprint and stellar customer service.

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Nick and his wonderful family!

If you are interested in getting to know W5 Designs LLC or would like to talk to Nick Jubrey, swing over to http://w5webdesigns.com/ and get in touch with them or email them at info@w5webdesigns.com.

w5webdesigns.com – Web Design Solutions

Web design, concentrated on small to medium size business and non profitts

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TurnKey Internet, Inc. releases their “TurnKey Desk 2.0” cloud-hosted desktop   no comments

Useturnkeylogo300dpi-ret (1)LATHAM, NEW YORK (August 20, 2013) – Sustainable IT solutions provider TurnKey Internet, Inc. announced today the rerelease of their cloud-hosted virtual desktop, the “TurnKey Desk 2.0.” With all new, easy-to-use features, the TurnKey Desk is now available on any smartphone, tablet, thin client, desktop PC or Mac. The platform is made easier to access, and can be preloaded with many more applications useful for individuals and businesses. Applications such as Microsoft Office and the Adobe Creative Suite or any customizable business applications needed, can be installed to the virtual desktop.

“By incorporating smartphones and tablets, the way a client can use the TurnKey Desk is almost limitless,” CEO, Adam Wills said. “Both start-up entrepreneurs and experienced CEO’s need a way to be able to easily work from their home, office, or while they are traveling. The TurnKey Desk allows this. Our virtual desktop provides security for any sized business to be confident that their information will always be safe and accessible in our SSAE-16 Type 2 certified data center.”

The TurnKey Desk can be used for companies where hundreds of employees are able to share files and documents with each other, be it down the hall, across the country or around the globe. Files can be accessed, shared and stored securely on the cloud to help make sharing documents easier and more efficient. The new platform allows for the option to have multiple images for various departments of an organization. These images contain the software applications specific for each department which can all be preset with permission levels for each user.

“Hosted Virtual Desktop market share is increasing every day. One of the reasons why, is the ability to replace aging office Desktop PC networks with Virtual Desktops accessed from thin clients,” Wills stated. “Thin clients cost far less than PC’s with less moving parts and need for maintenance. Since thin clients are only being used to access the virtual desktops, there are almost no IT related costs for your internal network once it is setup. Additionally, this improves your overall network security from our New York data center and decreases your overall costs.”

About Turnkey Internet

Founded in 1999, TurnKey Internet, Inc. is a full-service green data center and leading provider of sustainable web hosting and IT solutions. From its SSAE 16 Type 2 certified facility in Latham, NY—New York’s Tech Valley Region—TurnKey offers web hosting, communication services, web-based IT systems, software as a service (SaaS), enterprise colocation services, and computing as a service to clients in more than 150 countries. For more information, please call (518) 618-0999 or visit www.turnkeyinternet.net/media.

 

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Written by Dylan on August 20th, 2013

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Cloud Tip of the Month- August 2013   no comments

 

cloud and exclamation sign illustration

Why move to The Cloud? Here is August’s cloud tip!

Cloud Architecture is Exceptionally Flexible

The entire concept of cloud computing is divided into three forms of cloud. These include Public cloud, Private Cloud and Hybrid Cloud. All three have significant characteristics; however their choice depends on the personal requirements of businesses.

 

Check out the benefits!

  • Public Cloud

In this type of cloud form, data stored is in a cloud server- which is located at a distant place elsewhere. It enables users to share and access data from anywhere and at any point of time. This means public cloud promotes shared environment for businesses. It can save having to hire a tech department and can be placed in a data center like TurnKey, where our techs can handle your entire IT infrastructure.

  • Private Cloud

A private cloud is beneficial for those organizations that do not want to share their confidential data with any third party. Data stored in a private cloud is secured in the firewall settings, which enable only the authorized parties to access data and do not invite any third party. The private cloud model is good for super-secure businesses, but tend to cost more to buy all the equipment and hire techs.

  • Hybrid Cloud

A hybrid cloud is a mix of both and gives users or business entities the advantage of both the cloud environments. Suppose, a business enterprise wants to share its services and products with its clients across the globe, but at the same time wants to hide the confidential information from them, Hybrid cloud architecture would suit best for such types of businesses.

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New New News!   no comments

AngledWires

The expansion of our data center is official like a person with a whistle!

And, of course, We want to keep you all up-to-date and continue to share our photos with you. Why? Because you – ladies and gentleman – should be as excited as we are. Our techs are working hard getting everything up, our sales and marketing teams are rolling out great promotions, and everyday brings all new excitement. That’s right. There’s new promotions, people, pool tables and plants.

*Pool tables and plants you say, Dylan?*

Yes, pool tables and plants.

 

So what’s been going on here? Well, let us just show you.

 

EEERRRRGGG

 

First off, we want to welcome back Jared (otherwise known as, “Hey, intern!” or “More coffee, please.”) . You might recognize him. He interned here in the winter and has since graduated college! Jared is back finishing up his internship and we are glad to have him back in the Marketing Room.

Brian1

Here we have Brian (Operations Manager) and Joe (Lead Technician). They have been hooking up a new pod  in the DC and have been kicking butt. Keep up the work, boys!

iCart

And how do they stay sane during all those hours of work? Bumpin’ tunes!

toppp

Here is what the new pod looks like from the cloud! Or, well, from a ladder…

beforeafter

Before and after. Wires coming into the DC.

TheClamps

Some clamps and cords!


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Our new plant, Leaf Ericson!

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TurnKey mini pool table.

FLASHLIGHT

Last, but not least. We are giving away TurnKeychain Flashlights! If you want to win one, head to our Facebook page and like, comment or share the photo.

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Written by Dylan on August 9th, 2013

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TurnKey Internet, Inc. Begins Data Center Expansion in New York’s Tech Valley   no comments

cranedayLATHAM, NEW YORK (July 31, 2013) – Sustainable IT solutions provider TurnKey Internet, Inc. announced today the expansion of their Latham, New York data center. Just 15 months after opening their flagship data center, TurnKey Internet will be installing their next phase of additional equipment, floor space and staffing to further develop their high-tech, cloud-based infrastructure. This comes in part from their funding received from New York’s energy development fund – NYSERDA.

“Because of the distinctive design within our green and sustainable data center- located in the heart of New York’s Tech Valley- we have seen exponential growth and non-stop demand for the expansion within our facility and with our cloud-based services,” said CEO, Adam Wills. “We’re excited to announce that we are ahead of schedule with our expansion and that this will allow us to increase our facility’s total capacity by 50 percent.”

Using equipment like their cold-containment pods, which uses the highly energy-efficient SmartAisle™ technology, TurnKey Internet has proved to be a leader in green-IT. In the past year, they teamed up with Energy Star and became one of two Energy Star certified data centers in the state of New York. TurnKey Internet was also approved to be a part of the ReCharge New York program in March 2013. The program, created by New York’s Governor Cuomo, was set in place to help companies receive clean, hydroelectric energy. With the use of their green-technology, their solar-panel roof system, and the hydroelectric power, TurnKey Internet’s data center uses 100% renewable energy.

About Turnkey Internet

Founded in 1999, TurnKey Internet, Inc. is a full-service green data center and leading provider of sustainable web hosting and IT solutions. From its SSAE 16 Type 2 certified facility in Latham, NY—New York’s Tech Valley Region—TurnKey offers web hosting, communication services, web-based IT systems, software as a service (SaaS), enterprise colocation services, and computing as a service to clients in more than 150 countries. For more information, please call (518) 618-0999 or visit www.turnkeyinternet.net/media.

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Written by Dylan on July 31st, 2013

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Christmas in July   no comments

 

Useturnkeylogo300dpi-ret (1)

We are STILL at it! Our tech team has been working everyday around the clock to get our data center- phase two- complete. With the delivery  of a brand new pod, it sometimes feels like an IT Christmas around here. In fact, we feel like little kids when a new shipment arrives and we get to unload it… it’s like unwrapping new toys. Then we get to play with the toys,  put everything together, show our friends and hey! We didn’t forget the cookies!

 

 

cookieCelebration cookies!

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Brian hard at work

inside

A peek inside!

crane

No one was hurt during this… we think.

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Beautiful day at TurnKey!

 

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Written by Dylan on July 24th, 2013

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Thoughts by Jeremy   no comments

7_2

 

Howdie do TurnKey lovers,

How long has it been? Feels like it’s been ages due to so many new and exciting things happening here at Turnkey Internet! Do you remember when I wrote you the post about progress? The main take away from the article was that progress is progress. Big or small, as long as you’re progressing forward, you will eventually reach your goals.

Well, this has been a very progressive few weeks here at Turnkey Internet. So much so, that every time I walk into the data center, I get a bit of a shocked or surprised look. Why you may ask? Well, we’ve begun receiving parts in for Pod 2. I’m sure you’ve heard about it in earlier posts, but this dream is getting closer to becoming a reality. I mean, it wasn’t too long ago that I remember putting up walls in our data center. I helped to program the switches for each core while watching our senior data center engineer wire all of the racks together. It sometimes feels that it was just last week, but then I think back on all of the progress we’ve made since then. Acquiring Kcnet and bringing on new staff. However, none of this even comes close to the feeling I receive when I walk into our data center and see the foundation of Pod 2 beginning to spring to life. It’s a very exciting, stressful and rewarding time around TurnKey right now. So much hard work from so many people is helping to make this dream of being the best damn data center in the Northeast a reality!

I just feel very fortunate and bless to work here at TurnKey Internet. Sure, there are times that I just want to scream at the top of my lungs (which I do) due to working on a bug/program/technical support matter for hours with very little progress, but once you achieve that goal, it’s very rewarding. It’s one of the best feelings in the world. Now to see that on a much larger scale with new parts being delivered for Pod 2 and vine videos being made on Pod 2, is just very satisfying. I can’t wait until all the parts get here and Pod 2 is fully online.

Inching one Pod closer to getting our data center maxed out with Pods full of servers.

Well, I just wanted to share that with you guys. To share the joy and excitement that I have for this wonderful company!

Until next time.

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Written by Jeremy on July 5th, 2013

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