Archive for the ‘Web hosting’ Category
If you run a server, especially for your business or organization, security should be a top priority. Whether the server exists to host files for a website or is networking computers for an office, it needs to be protected from malicious software, exploits and hackers. Failing to secure a server can lead to lost or corrupted data, damage to devices connected to the network and unauthorized individuals getting access to sensitive data. Below are various security measures that you can employ on your server that are extremely effective.
Review & Modify Default Settings
Programs running on your server, such as control panels (cPanel, Plesk), CMS (WordPress, Joomla, etc.) and even the operating system, contain various default settings that need to be reviewed and if necessary modified. They include everything from preset usernames and passwords for admin access to default connection ports. Anything that is left as set up by the software manufacturer may be used as a way to gain easier access to a system. Even leaving the URL for admin access to a server or programs on the server can make it easier for hackers to get in. There are hacking tools that specifically scan websites and servers for default URLs and folders, so changing default login locations is important. On this same basis, it’s a good idea to make sure that directories are protected so that people cannot see their contents.
A critical requirement to properly managing a server is knowing what is happening with it at all times. Even the best security software cannot prevent all intrusions, and hackers are constantly figuring out new ways to exploit and circumvent security systems. Therefore, it’s important that activity on a server is always being monitored. Things that normally indicate a problem include incredibly high data transfer or processing power use as well as multiple failed login attempts. Brute force hacking involves trying to login to a system over and over again with different login and password combinations. In addition to draining system resources, it can also eventually allow a hacker to find a combination that lets them into your system. Real-time monitoring can help detect these issues and alert the appropriate people, and it can also shut down brute force login attempts.
Passwords & Permissions
Another important server security measure is to ensure that all passwords, especially the root and/or Admin passwords, are complex and that people are only given access to areas that they need to do their job. Aside from malice, giving an intern administrative access to databases could lead to major problems through simple error. It’s also recommended to change your passwords on a regular basis, even if they are robust.
There are a number of ways to tackle the issue of making sure passwords are complex enough, including using computer generated passwords or using passphrases. Computer generated passwords normally require certain characters, length and require a combination of upper and lower case letters; passphrases are combinations of words, and they tend to be easier to remember and more secure than passwords. There should also be a set time that passwords expire, which will require users on the network to change them on a regular basis.
Along with ensuring that people are only given access to parts of a server that they need to have, it’s important that permissions are updated when people leave a job or move to a different part of the company. This can be done with proper database management and doing occasional audits to ensure that access levels are appropriate.
One way that hackers get into many servers is by going through weak points that developers did not notice when creating an application or an operating system. This is why both computers and mobile devices need regular updates. Along with offering new options, updates close off back doors and holes in the security of software. Therefore, it’s important that all software hosted on your server is kept up to date. For web hosting servers, that means content management systems (CMS) and the plug-ins the CMS uses must be kept current. Many operating systems and software applications can be set up to update automatically, but if you’re not comfortable with that, it’s important that you have some way of being notified when important changes are available.
For those of you who feel there’s just not enough time in your day to employ these server security measures, or if you just prefer someone else does it for you, at TurnKey Internet we got your back. We offer Fully Managed solutions that include Server Hardening. We’ll take care of securing and protecting your server so you can focus on running your business. For more information, visit https://turnkeyinternet.net/managed/
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Colocation or ‘Colo’ is a solution offered by major data centers that provides businesses and organizations a place to host their servers and other IT hardware in a secure, high-tech facility. Whether it’s a small business that doesn’t want to hire an entire tech department, a large company that wants the stability and security of a data center, or somewhere in between, Colocation offers benefits to all types of businesses.
Security & Protection
Most data centers that offer colocation have high levels of physical security. Features such as security cameras, 24×7 on-site staff, individual cages or cabinets have locks, as well as biometric scanning at all access points and more! If the proper security is in place, a data center may also be SSAE-16 certified. This allows businesses to colocate their equipment and benefit from the SSAE-16 compliance already in place to avoid costly and time-consuming auditing of your company’s office or facility.
With Colocation, businesses own their equipment. Since they own the equipment, only their staff has access to it and the data it holds. Unlike typical web hosting solutions, where data may me stored on a shared server, they will be the only ones with access to their data.
Most businesses run 24×7. Even after ‘store hours’ a business needs to be online and connected, especially if they operate an online store or website. Being down for minutes or an hour can spell disaster. Imagine an organization’s IT infrastructure down for a day or a week while the power’s down due to a storm. This disrupts potential clients from accessing their servers! In a colocation facility like TurnKey Internet’s datacenter, your company’s IT infrastructure is housed in our redundant, high-speed Internet-connected facility, with continuous power provided by industrial UPS battery systems and on-site diesel generators for emergency backups.
Room To Grow
In a typical office IT environment, if a company quickly needs to increase bandwidth or add physical space to the office, they could wait weeks or even months. When their infrastructure is located in a colocation facility, they can provide huge amounts of additional bandwidth within minutes or hours. A typical data center can have a bandwidth capacity 10,000 times that of a typical office cable Internet connection.
Businesses that build their own on-site IT infrastructure can spend hundreds of thousands of dollars, if not millions, to have the same bandwidth capabilities and enterprise grade power and cooling systems featured at a colocation facility. Fiber optic lines, connecting to major internet hubs across the world are not purchased for pennies either! Add in redundancy to their office, and businesses are paying tens of thousands of dollars a year. On the other hand, if they instead chose to utilize a colocation facility, it might have cost them less than $100 a month.
Colocation is the ideal solution for companies, service providers, small businesses and IT resellers who want a stable environment in which to completely control their assets. It provides complete control of your hardware, software and networking to match your needs without worrying about the supporting infrastructure. By colocating with TurnKey Internet, you are able to focus on your business and not on office networking, power or server issues that plague localized installations and office infrastructure. We provide redundant networking, power and cooling to ensure your services remain online and accessible at all time.
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Running a business of any size today requires that you make use of today’s most innovative and affordable technology. Whether it’s to improve performance or Disaster Recovery planning, utilizing cloud-based servers and backup solutions is essential. When you want to expand your brand without putting a lot of money into a restrictive and outdated IT infrastructure, you can stay at the top of your competitive game by moving your company to the cloud today.
As the cloud goes mainstream, businesses everywhere are capitalizing on the new technology—both internally and as a potential area for expansion. The faster you move your business to the cloud, the faster you will be able to incorporate new technological advances into your business model. The longer you wait, the more difficult getting a handle on the new services will become. Start now, start small, and soon enough your business will be launching ahead of your competition. It is not every day that an opportunity presents itself to take a giant business leap forward without any risk to the business’ foundation or to day-to-day operations. You can get cloud services up and running while everything else stays in place then, when you are ready to switch over, do it seamlessly and without any glitches.
IT infrastructure is extremely costly, from a monetary and environmental perspective. Housing, cooling and powering your business servers requires a large amount of energy. From an individual business’ perspective, this matters, but it also matters on a macro level. Provisioning a virtual cloud server for each of your clients is far more efficient than providing a dedicated server for each one. As more and more businesses move to the cloud, we will reduce carbon emissions exponentially. That alone is a good enough reason to switch.
Time is money when it comes to serving your customers. When your IT infrastructure goes down, you are unable to help your clients and thus end up losing money that your business needs to survive and grow. You could even lose sales and profits to your competitors. Because it is not prone to costly, time-consuming outages, the cloud proves to be the better, more affordable option for your business. You avoid losing time and money and your business can grow and profit at a pace that is not available with outdated technology. The latest studies show that more companies of all sizes are deciding to switch to cloud and away from outdated, costly, and time-consuming technology. By 2020, close to 80 percent of all businesses worldwide will have made use of cloud technology.
By moving your business to the cloud, you stay on top of your competition and make available technology that will let you serve your customers better and increase your profits to even higher levels. For years, many businesses have been utilizing cloud services to run things behind the scenes. There is no foreseeable end to the cloud—it is growing every day as more people realize how powerful, cost effective and useful it really is—and for many small and medium-sized businesses, the sooner they implement cloud services, the better for their bottom line.
If you are serious about your business, you plan to grow – and picking TurnKey Internet as your Cloud partner provides you future growth ready flexibility. TurnKey Internet offers a wide range of cost effective cloud service options and platforms to get your business online. From value-priced Web Hosting Plans, Virtual Private Servers, Dedicated Servers, Managed Servers to Secure Colocation Services, TurnKey Internet can meet your cloud-based needs from 1 small virtual server up to hundreds of dedicated servers. The foundation and core of TurnKey Internet is structured for lighting speed and rapid growth through our company-owned network and datacenter.
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Examining critical aspects of your website can help you prepare a strategy to improve customer satisfaction and your own business success. A good website requires many things, including fast loading times, quality customer service and security. Working on these elements early can ensure that your website is ready long before your customers even start to think about using your business.
You may want a website with all the latest bells and whistles, but consider your website’s performance before you load it up with high-resolution graphics and elaborate scripts. Sluggish loading times on your website frustrate your customers and may encourage them to go elsewhere. Have your technical support team run tests on your website to see how fast each page loads for the average user. Changes to your design, such as reducing large images and eliminating complex coding scripts, can help your website perform better. You can also opt for a better hosting package for your website to see even more improvement in loading speeds.
Search Engine Optimization
Improving your website’s search engine rankings can help fuel the success of your business. There are many ways to help boost your search engine rankings, starting with updating older pages on your website; offering fresh information to your visitors is a good way to impress search engines and show that your website is active. Adding special features, such as a blog, can also help. If your blog content is particularly noteworthy, you can expect more traffic to head your way. Your blog content should offer something useful to readers, such as tips for using your products or services.
Thanks to the growth of smartphones and other mobile digital devices, online shoppers no longer have to be chained to their computer desks. Developing a simple and functional theme specifically for your mobile users can increase your potential customer base. The easiest way to do this is to make use of responsive designs. With a responsive design, your website will modify itself automatically to create the optimal layout for the customer’s mobile device; these designs can accommodate both smartphones and tablets. Due to the smaller screen size typical of mobile devices you probably won’t be able to maintain the exact same design from your desktop version, but you can still use the same branding and color scheme.
Shopping online is always risky; some websites don’t safeguard customers’ data properly, putting these individuals at risk for identity theft and other issues. Investing in robust security software is a good way to protect your customers’ important data. Your technical support staff should keep apprised of the latest developments in online security to help your customers stay safe. To help alleviate your customers’ concerns, you can include information on your website about the security protocols that you use and offer tips on how your customers can shop online safely.
Browser problems, incorrect stock levels and missing orders are just some of the common customer issues your staff will need to work through. Having enough staff on hand is an essential ingredient to helping your website survives. If possible, offer a live chat support option to those who are currently browsing your website. Keep an eye on your social media profiles in case a customer tries to reach you through those networks. Some customers may prefer to use email to get in touch with you; using a ticket system to handle incoming customer emails is a good way to keep track of issues. Help your staff to cultivate a customer-centric attitude, and try to anticipate common problems so that you can develop solutions ahead of time.
Don’t Forget Social Media
Social media networks offer an excellent way to connect with individual customers, generate buzz about your products and direct traffic to your website. Don’t let your social media networks sit unused with only a link to your website; update them frequently and interact with your customers. Make sure your profile on each platform matches so that you have cohesive branding.
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If you run a personal or business website then it’s vital you take steps to secure your website and protect it from hackers. Criminals have many reasons for wanting to gain unauthorized access to your content, and all of them will impact you and your business in a negative way. By following the steps below, you will not only keep your website and data safe, but also your business.
When hackers want to take control of your website and to cause damage, they will search for your administration directories. If they can locate them, then the hackers can steal your login details or give themselves access. Many programs are available that will scan websites to find administrative credentials, and you can protect yourself by renaming your directories.
Although this step might seem small, don’t get tempted to overlook it because you must do everything that you can to stay safe. The name that you give your directories is not important as long as you know how to access them when you need to make changes.
Hackers will sometimes use brute force software to access your administration panel, and they can do anything they want from there. The brute force software works by repeatedly entering different numbers and letters into the username and password fields until it finds the correct combination. You can protect yourself from such attacks by using strong passwords that contain letters, numbers and special characters.
Although it’s still possible for hackers to use brute force software to break into your website, they are not likely to succeed. A complex password can resist a brute force attack for several thousand years before the correct combination is discovered. Unless your website contains extremely sensitive data, the hackers will likely move on to an easier target.
Encrypt Your Important Files
Many people store files on their website as plain text, and that makes it easy for hackers to steal and read the information. The problem becomes that much worse when the data contains the credit card numbers of your customers. You can add an extra layer of safety by encrypting your files so that they become all but impossible to read.
An encryption program works by scrambling a file until it’s unreadable, and only the person with the correct decryption key can reverse the process. If your important files are encrypted, hackers will not be able to see them even if they gain access to your website.
One of the ways that hackers gain access to a website is by looking for software vulnerabilities. They will reverse engineer software and scripts to find methods to take control of your content and to view your files. To combat that problem, software developers consistently release updates for their programs, which address known weaknesses.
But some webmasters are still reluctant to update their sites because they don’t want to experience any downtime. When you choose not to install recent updates, you are inviting criminals to exploit you and your users. Ensure that you are always using the latest scripts when your goal is to safeguard your website.
When protecting your website data is your No. 1 goal, utilizing a backup solution is a must. However, If all of your files and backups are stored on the same server, you risk losing everything if that server gets destroyed or compromised. The good news is that you can combat this problem by utilizing a Cloud Backup solution. This option involves uploading the data that you want to protect to ‘The Cloud’ – a cluster of servers located in a remote, secure datacenter.
Running a business can be very demanding and it may not leave you with enough spare time to regularly maintain your website’s security. If this scenario sounds familiar, your best bet may be to switch to a Managed web hosting solution. TurnKey Internet offers a complete all-inclusive fully managed service that lets you focus on your customers while running your business – leave the infrastructure, software updates, security, backups, and uptime to us. We provide a turnkey solution that employs a unique combination of Application and Network Engineers, deep-level performance monitoring and on-going guidance to maintain and optimize your cloud-based hosted infrastructure. You get all-access to our Support and network Engineers – far more cost-efficient than hiring, onboarding, and building your own team of tech gurus. As technology changes daily, we’ll keep your systems secure and up-to-date, while you focus on your business
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When you are first getting started, a shared hosting plan is enough to help you meet your goals. It gives you a place on the web to collect leads, showcase your samples and sell your products and services. The problem with shared hosting, though, is that it comes with limited speed and storage space. Although it’s enough while your business is still small, you might want to think about upgrading as your business starts to grow. Many people have a hard time deciding when to make the switch, and if you can relate to this problem, then the following information will get you started in the right direction. You will learn about the benefits of using a VPS, but you will also get a clear picture of when to take action.
With most shared hosting plans, your performance can be impacted by the way that other people on the server use their resources. If someone else’s website is getting a lot of traffic or being attacked, then your website might slow down or even go offline for a while. If you depend on your site to generate sales, then this downtime is unacceptable. When your customers want to make a purchase, they are not always going to wait for your content to come online again. So any performance issues that you experience can hurt your profitability. A virtual private server, or VPS, will help you avoid that problem by providing you with exclusive resources. A VPS also enables your business to customize the performance resources and software based on your company’s unique needs. Things like Virtual CPUs, memory, and storage space, can all be customized and upgraded on a VPS. With shared hosting, you are limited to the software already installed on the server, and sometimes it may lack a requirement or feature your business needs. But with a VPS, you have full flexibility over which software your virtual server runs, even down to the Operating System.
Another downside of shared hosting is the lack of Administrative or root access to the server. This limitation affects what software you can install as well as the settings and options that you can configure on the server. This can greatly impact the potential of what you are able to do with your website. However with a VPS, you do have root or admin access, giving you the ability to better monitor and troubleshoot your website, with full access to your virtual server’s logs. With a VPS, you have exclusive access and can dictate who shares that access. This allows you to better secure the contents on your server and alleviates the concerns of sharing a server with malicious or careless users. Also because you have full control over the virtual server, you can better enhance and customize its security based on your unique needs.
If you have decided that you need to upgrade, then consider it a good thing. Needing more resources means that your business is growing and that you are attracting plenty of new customers. Having a VPS will help you accommodate even more web traffic, and you will not need to worry about losing sales or customers due to downtime. The speed and performance of a VPS will also help you maintain a professional image, which will enhance and preserve your reputation.
Some business owners procrastinate when they need to upgrade their website, but doing so hurts them more than they likely suspect. Ensuring that your hosting plan is capable of meeting your needs is a vital factor when it comes to getting the most from your business, and you can get started right away.
But, before you select your VPS / Cloud Server Provider, there are 10 Questions you should ask first.
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If you’re in a store and ready to check out but you can’t find someone to help you, chances are you’ll stick around. You may even wait quite a while since you’ve gone through all the trouble of going to a store and selecting which items you want. However, if you’re waiting a long time for a website to respond, you can be on another site making the same selections within seconds.
For this reason, it’s essential that your website runs quickly and loads within mere seconds. People have a large selection of websites that they can get information from or do business with, and you need to be sure that your site is providing what people want very quickly. Additionally, it’s not just sites that sell items that need speedy load times. Sites that generate revenue from ads also need to load quickly to prevent the loss of income.
It Can Lower Your Conversion Rate
Studies show that people are steadily becoming less patient when it comes to waiting for web pages to load; 47 percent of people expect a website to load in two seconds or less. For mobile sites, you are given about three seconds before more than half of visitors say they will leave. Even if you’re getting people to stick around, a slow load time can drop your conversion rate.
A study done by Amazon showed that just a 0.1 second slower load time resulted in a one percent decrease in sales. While Amazon is enormous and your website may not be able to generate that much traffic or sales, it shows that even tiny slowdowns can still have a tangible effect on your business.
Search Engine Ranking
If you run a business website, you’re probably at least familiar with the concept of search engine optimization, which involves signaling to search engines that people who are searching for particular terms or phrases would benefit from visiting your site. Google, and other search engines, include user experience as a metric when determining where your website will end up in search engine results.
User experience includes a number of things, including the quality of content on a site, if it’s easy to navigate and how quickly the website loads. Google doesn’t generally release specific information about how metrics are weighted, but a slow website can dramatically reduce your user experience score. With SEO being so competitive, the last thing you want is a slow website dragging your ranking down.
One of the reasons that user experience is a part of many search engine ranking metrics is because people tend to not return to websites that worked poorly for them. Research done by Statista indicates that a quarter of shoppers will abandon an online shopping cart if the website is too difficult to use.
Having a slow website can also make visitors do more than just wait. It can also keep certain parts of your site from working because scripts still need to load. Someone may fill out a form or attempt to add an item to a shopping cart and get an error or find that nothing is happening.
Additionally, when a website is slow, it may not load properly or things on the page may start adjusting themselves, changing the locations of images and text as people are trying to read or use the site. These types of frustrations can easily send someone away from your site with a commitment to never return.
The Need For Speed On Mobile
Mobile users can be even more impatient than people on PCs. With the number of individuals using mobile devices to both surf the web and make purchases, it’s essential that you’re not driving away customers and visitors with a slow site. In addition to needing to create mobile and desktop versions of your site, you need to be sure that mobile versions load quickly and aren’t just designed to fit on a smaller screen.
People on mobile devices often have data caps, and although powerful, smart phones have far less processing power than computers. Images need to be shrunk in terms of both pixels and file sizes, and scripts need to be kept down to the minimum required for the site to function. Along with rating user experience for desktop websites, Google also measures user experience for mobile sites. Furthermore, in the last year, they’ve started ranking mobile friendly sites higher when people do searches on a mobile device.
Loss of Ad Revenue
Depending on the ad network that your website is hosting advertising from, you may only get credit for ad views if the ad loads properly, if the visitor to the page has the ad show up on their screen or both. If your website is very slow, ads may not be loading properly, depriving you of revenue. Google found that 25 percent of mobile sites with load times under five seconds had higher ad revenue.
Resolving Your Speed Problems
Whether you have a slow site or would just like your site to run faster than it already is, one of the first things you should look at is cutting down on scripts and reducing the size of image and media files. Scripts can slow down even a bare bones site because they use a server’s bandwidth, processing power from the server and processing power from the computer they are being loaded on. Unless your site – and the page that someone is on – needs a script or function to run, consider ditching it.
Media files can also dramatically increase the amount of time that it takes for a site to load. Instead of eliminating image files, see if you can’t compress them or use another file type that results in a smaller image. A small loss in image quality can cut an image’s file size in half.
Another consideration is the server or hosting provider you’re using. You may need more bandwidth or processing power, and if you’re using shared hosting, it may be time to upgrade to a VPS or Dedicated Server solution.
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Whether you’re an online business or an individual looking for more power, flexibility, and control over your web hosting solution, the answer for you may be a dedicated server. With a dedicated server, your business has exclusive use of that server’s resources. You also have the flexibility of customizing the server to meet your individual performance and security requirements. To fully understand why a dedicated server is the better solution for you or your business, let’s take a look at the top five benefits they provide.
1. Exclusive Resources
When using a dedicated server, every bit of power, storage, and bandwidth is exclusive to you and no one else. Not only will this give your business more room to work with and expand, it will also prevent issues with your site caused by other websites. For example, if you’re site is hosted on a shared server where there is another website that is being attacked or hogging up resources, this can affect the performance of your company’s site.
2. Dedicated IP Address
Each dedicated server comes with its own dedicated IP address. With shared hosting, your site may be sharing an IP address with multiple websites. If your website happens to share an IP with a site that spams or contains malware, this can cause multiple problems. Your website can end up getting blocked, your email rejected as spam, even your search results can be affected. Another thing to consider is whether or not you’ll be running an e-commerce or selling things on your site. If so, you will need to have an SSL for your site, which in turn requires a unique dedicated IP.
A dedicated server allows your business to customize the hardware and software based on your company’s unique needs. Things like CPU, Memory, Hard Drive, even the speed of the server’s network port, can all be customized and upgraded on dedicated servers. With shared hosting, you are limited to the software already installed on the server, and sometimes it may lack a requirement or feature your business needs. But with a dedicated server, you have full flexibility over which software the server runs, even down to the Operating System.
4. Better Access
Another downside of shared hosting is the lack of Administrative or root access to the server. This limitation affects what software you can install as well as the settings and options that you can configure on the server. This can greatly impact the potential of what you are able to do with your website. Another advantage of administrative/root access is the ability to better monitor and troubleshoot your website, with full access to the server’s logs.
5. Better Security
With a dedicated server, you have exclusive access and can dictate who shares that access. This allows you to better secure the contents on your server and alleviates the concerns of sharing a server with malicious or careless users. Also because you have full control over the server, you can better enhance and customize its security based on your unique needs.
Now if you’re worried that you’re not tech savvy enough to run your own dedicated server, consider the option of going with a Managed Dedicated Server solution, which will provide many additional benefits on top of what’s listed above. Also if cost is a concern, check out our latest Best Value Dedicated Servers. There are countless other advantages to using a dedicated server, however the 5 above are some of the most notable. So before you decide to host your website on a shared server, consider the added flexibility, reliability, and performance that only a dedicated server can provide.
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While outsourcing non-core business functions to cloud-computing enterprises is a growing trend, many firms still prefer to keep a close eye on their most critical business functions and databases. Internet professionals such as website hosting providers and website designers are well aware of vast server farms that rent dedicated servers to website design firms, retail concerns and innumerable other commercial and non-commercial organizations, but colocation providers generally have worked quietly in the background. Still, they continue to offer invaluable services to businesses that wish to retain ownership of the computer servers that host their core business functions and intellectual property while also outsourcing hardware management and its associated concerns to industry professionals.
For many companies, offloading the care and feeding of computer servers onto trained IT professionals at a colocation provider carries multiple advantages. Indeed, colocation services have steadily expanded year after year with leading industry experts expecting the global colocation market to exceed $33 billion by 2018. An in-depth examination shows that five major considerations lie behind the decision by CIOs and other corporate officials to rely on colocation services.
Colocated servers are only as good as the internet connectivity that allows them to cram immense flows of data up and down the line, and colocation providers typically subscribe to multiple high-level broadband providers such as Level 3 Communications to establish superior bandwidth redundancy and to encourage competition that results in cost savings for both the colocation provider and server owners. Quite apart from the sheer efficiency of sharing top-tier bandwidth access across innumerable servers, the climate-controlled environment keeps servers within a consistent temperature range to ensure that sensitive network equipment and server components don’t fail from extended exposure to excessive heat.
The impact on productivity from moving corporate offices, encountering a natural disaster or suffering through an extended interruption of electrical power can be disastrous. Even the most efficient company may experience a series of unfortunate events that repeatedly delay its return to full operational status. In the meantime, customers may be yelling about misplaced orders and bungled services, and employees may be left without real work as core business processes fail to function as expected.
More than a few CIOs and other upper-management staffers prefer instead to shield the company’s critical server operations from such potential chaos by entrusting them to an efficient colocation provider with multiple power backups and contingency plans for dealing with everything from earthquakes through cable-chewing squirrels.
In an age of brazen corporate espionage by overseas agencies, ensuring physical data security can be a challenge. Even in the absence of foreign or domestic interest in valuable intellectual property held by a business, employee honesty and awareness of basic security precautions aren’t always guaranteed. Hard drives and other computer components sometimes have a habit of walking out the door, and allowing direct physical access to servers located inside open offices also increases the risk of malicious hacking attacks by criminal gangs through the agency of malware-laden USB sticks left lying around in company parking lots.
A well-equipped colocation provider likely will lock down its facilities with multiple security measures, including burglar-resistant, alarmed entry and exit doors; coded access procedures that track all physical access to hosted servers; strategically placed surveillance cameras; biometric scanners to prevent unauthorized access by intruders and even individually locked cages for each client’s servers. Spreading the cost of these high-security measures across hundreds or thousands of servers allows the colocation provider to efficiently offer economies of scale otherwise unavailable to the great majority of small to mid-size businesses.
As a business expands or contracts in response to unpredictable economic swings and marketplace developments, its computing needs may similarly fluctuate. Managing human resources typically represents the largest expense for the great majority of firms, and the hiring and firing process is invariably expensive and painful. Instead of suffering through unpredictable demand cycles for in-house staff to manage IT hardware resources, business customers may purchase additional servers from the colocation provider or else instruct a responsible staffer to purchase additional custom equipment to be delivered to the colocation provider for installation.
5) Financial Predictability
Maintaining in-house data management facilities typically invites unexpected capital outlays that play havoc with limited quarterly budgets. Many firms prefer the predictability of a fixed monthly outlay that covers the great majority of expenses associated with managing critical IT hardware capability across all corporate functions. Strategic planning and corporate accounting become easier with fewer surprises for the unwary.
Only robust discussion among company principals can determine the ultimate wisdom of outsourcing IT hardware management functions to a dedicated third party. However, the cost savings, significantly improved operational stability and peace of mind offered by the colocation option have proven to be compelling value propositions for an expanding number of commercial enterprises, as well as SMBs and other organizations. For more information regarding colocation as well as the Colocation Solutions we provide here at TurnKey Internet, visit our website: https://www.turnkeyinternet.net/colocation/
Why Colocate With TurnKey Internet?
TurnKey Colocation is the ideal solution for companies, service providers, small businesses and IT resellers who want a stable environment in which to completely control their assets.
When utilizing our state of the art colocation facility you are able to control your hardware, software and networking to your needs without worrying about the supporting infrastructure. In doing so, you will immediately recognize tremendous savings while also getting peace of mind that your equipment is hosted in a 100% sustainable, green and SSAE16 audited, secure facility.
Traditionally, customers would create their own localized infrastructure which is costly and inefficient making colocation with TurnKey Internet the ideal solution. By colocating in our facility you are able to focus on your business and not on office networking, power or server issues that plague localized installations and office infrastructure. We provide redundant networking, power and cooling to ensure your services remain online and accessible at all time.
Our facility is redundantly networked with several TIER-1 peers allowing us to offer several connectivity options allowing our customers to reach theirs as quickly as possible and without worry of network downtime, which is completely SLA protected.
All colocation customers have 24/7 hour access to their equipment and also receive network reboots per-port or per-strip at no additional charge. Whether you purchase a single U, multiple racks or an entire cold containment POD, we include rebootable PDU’s or PDU ports with EVERY colocation purchase.
At TurnKey Internet we are available 24/7 to assist you with all your needs.
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Redesigning your website might be one of the most important business moves you make as 2016 gives way to 2017. A redesigned site can mean more visitors, more sales conversions and a positive impact on your bottom line. Of course, redesigning your website may also be one of the most time- and resource-intensive tasks you undertake this year. That’s why planning ahead is essential. Creating a detailed plan for your site redesign ensures that your efforts will be both time and cost effective, and it helps to ensure that your site truly meets your business needs too. Here are seven steps to take as you develop your website redesign plan.
1. Evaluate Your Current Site
Taking an honest look at your current website design is the very first thing you should do if you’re planning a redesign. Start by making a list of what works on your website. Then, make a list of everything that isn’t working. You’ll want to consider basics such as site color, visual layout and your company’s logo. You’ll also need to take website functionality when it comes to navigation, contact forms and e-commerce tools into account. Ask your staff for their opinions about the current site, and be sure to take a second look at any feedback you’ve received from website users too.
Part of evaluating your current site is looking at important metrics. Be sure that you’ve considered:
- Overall site traffic
- The bounce rate for visitors
- Your site’s current search engine ranking
- Your site’s performance ranking
- How visitors spend their time on your site
- The conversion rate from lead to customer for your site
- The total monthly, quarterly and yearly sales generated by your site.
2. Create Goals for Your New Site
Once you’ve evaluated what does and doesn’t work on your existing site, you can start setting goals for your new site. Maybe you want to attract more consumers in your local area, or perhaps you need to redesign your site so that it accommodates visitors on tablets and smartphones. Create both aesthetic and use-related goals to direct the general redesign process.
In addition to creating these general goals, you should also create specific goals based upon current website metrics. For example, you might aim to increase traffic by 50 percent or to improve the search engine ranking of your site. Creating clear goals based on metrics will make measuring the success of your site redesign much easier.
3. Get to Know Your Audience
You might think that you know your website audience, but there’s no room for error when it comes to investing in a redesign. Work with your internal marketing team or hire an outside consultant to do research on your target demographic. Understanding who is likely to visit your site and what tools they hope to find on your site will be invaluable during the redesign process. Be sure that you’re also looking at the keywords that visitors are using to find your site so that you can target them during the redesign process.
4. Take Stock of the Competition
In addition to getting to know your audience, it’s essential that you get to know your online competition too. Start by reviewing the websites of any major, brick-and-mortar competitors. How are their sites organized? What are they doing to convert visitors into customers? What kinds of resources are they offering to visitors?
Once you’ve evaluated local or real-world competitors that you know about, conduct keyword-driven searches to identify online-only businesses that might be competing with yours. Evaluate these sites using the same criteria you used to evaluate other known competitors. As you evaluate your competition, jot down ideas of how your website can set your business apart from others.
5. Identify Your Content Strategy
A visually striking website is important, but a redesign is useless unless you also have a strong content strategy. Decide what types of photos, graphics and text you’ll use to attract visitors to your site and engage them once they’re there. Evaluate the current content of every page of your site, and determine how it can be improved or built upon. Think about the strength of your site’s current SEO strategy and what can be done to improve it.
If your website doesn’t currently feature a blog, now is a good time to consider adding one. Ensure the success of your blog by deciding:
- How often you’ll create new posts
- What type of information posts will include
- Who will write your posts or how you’ll source them
6. Make the Big Design Decisions
Once you’ve determined your overall website goals and have decided what type of content you’ll include, you can start making aesthetic decisions. Consider the overall layout of your website, what colors it will use and whether your logo needs to be redesigned. Remember that making your website an extension of your branded image is essential.
Of course, you’ll need to make technical decisions as you make design decisions. These include the framework on which your site will be built and how you’ll meet mobile optimization needs. Be sure to go over site security concerns with your design partner too. Preventing hackers from accessing customer information is essential to building confidence with web visitors.
7. Create a Project Completion Timeline
Once you’ve made major redesign decisions, you should create a timeline for your website relaunch. Your chief priority here should be to minimize site downtime and ensure that visitors can still use your site during the redesign process. As your redesign progresses, be sure that you’re meeting your timeline goals. Doing so is essential to budget control and allows you to alert website users of coming changes in a timely fashion too.
As with most big business decisions, the success or failure of a website redesign depends largely on planning. Taking the time to plan now will ensure that you get what you want from your site redesign and that you’re able to stay on budget while doing so too. Make a thorough plan now so that you can kick back and enjoy the success of your new website when it launches.
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