Keeping your website fresh and up-to-date may not be on the top of your list of priorities at the moment, but it should be. While it may not be fair, an out-of-date website speaks volumes about your business. It portrays a lack of technical savvy, imparts to clients that you may not be the most reliable company out there and may send new business to your competition. Of course, you know you have a strong company with good customer service, excellent products and a proven track record. The thing is, it’s not enough to know that, you also have to communicate it to potential clients. In the world today, your company website may be the first, last and only impression your clients have of your business. That and that alone should make it a priority.

Credibility

In our fast-paced marketplace, we don’t have a lot of time to investigate a company before we give it our business (or, alternately, take our business elsewhere). We make snap decisions, often not even realizing why we’re making them. Think about it: if you visit a website for a clothing store and find broken links, an outdated template, a sloppy design and an unpleasant color-scheme, are you likely to trust that business with yours? This is especially true if you sell products online! I am not putting my credit card information into a form from 1998. With all the identity fraud out there, consumers are wise to the dangers, and they’re much more careful than they used to be. This is a good thing for consumer safety but it makes your job harder. The look and feel of your website goes a long way towards building client trust.

Marketplace Perception

Your website doesn’t just speak to your potential clients, it also speaks to your competition. If your competitors visit your site and see a sub-par presentation, they will probably do their best to upstage you, and it won’t be difficult. if you’re competing in a niche and you know your competition, check out their sites. Does yours measure up? Thinking objectively, would you shop at your site or would you trust the competition? So much of business is about subtle perceptual hints. Take advantage of that.

It’s Something You Can Control

There are many things in the marketplace that you can’t do anything about. You can’t change the economy. You can’t force clients to visit your store. You can’t predict the future. However, one thing you can do, today, is change your website. You may find that a simple re-design is all you need to bring your site up-to-date. Maybe all you need is a new background, some new fonts, some fixed links and a better photograph! Small changes really can make a big difference.

It Doesn’t Have to Be Expensive!

One of the greatest things about technology today is the large amount of automation available to people with relatively little technical experience. In fact, right here at TurnKey we have a great product called TurnKey Website. It’s an all-in-one website builder with an easy-to-use interface, lots of pre-made professional templates and total customization. In under an hour, starting with no experience whatsoever, you can build an entirely new website for your company. While it may feel intimidating, the learning curve really is very shallow! And with everything you have riding on the quality of your website, it’ll be an hour well spent.

Learn more here:
http://turnkeywebsite.com