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The Great Google Update (lions, tigers, bears, and panda’s oh my!)   1 comment

May 14, 2014 @ 9:21am Web hosting

Google-Panda-and-PenguinHowdie do Turnkey Lovers,

 

I have a quick question for you. When you think of Google, what is the first thing that comes to mind? If you’re like most people, the first thing may be Search engine or Gmail. For the purposes of this post, we will focus on the search engine aspect of Google. Now, when you think of panda’s, what is the first thing that comes to your mind? Is it a cute, loveable creature that is known for eating bamboo. Bamboo being the favorite food for pandas. My last question is, how are these two items related?

 

Do you feel you’re back in high school yet with the metaphors and pandas? If you haven’t figured it out yet, what pandas and google search have in common, I will help you a bit. When you go to Google and enter a search term, you’re immediately greeted with a page that shows the sites that could match the query you’re looking for. The pages are listed in a ranking. With the 1st site being the most likely result to match your query and the last result, being the furthest away from your query

 

You’re probably saying, “Hey, I know that. I know that Google ranks sites. What does this have to do with pandas?” Well my friend, did you know that the algorithm used to rank sites is called Google Panda? I bet you thought I was never going to connect Google with pandas 🙂

 

Google has recently released a blog post that shows that the Google Panda algorithm has been officially patented which you can read about here:

 

http://searchengineland.com/google-granted-patent-for-panda-algorithm-187573

 

However, this article isn’t about that update. This article is about Google Panda’s update that is being released to help smaller businesses to gain better rankings. You can read about it here:

 

http://searchengineland.com/google-working-softer-gentler-panda-algorithm-help-small-businesses-186619

 

You may be wondering, what does this have anything to do with Turnkey Internet and how does this affect my hosting? I would ask you back, would you like your site rankings increased? Have you ever wondered how sites are ranked so high in Google? Well to answer those questions, we must first delve a little deeper into what Google Panda actually is.

 

Google Panda was introduced in February 2011. The algorithm was released to help deal with low quality sites or thin sites. These are sites that you visit and are just flooded with advertisements when you view the site. It could be scrolling down the site or clicking a link and you’re instantly bombarded with advertisements. Google in 2011, wanted to fix this by creating an algorithm that would check sites content and rank those higher on in search results. This is what is known as Panda.

 

Several iterations of the algorithm have been released since its inception in 2011. These revisions were set to increase scrutiny and make it harder for sites to command the first page of site rankings. However, at times, this became to stringent for small businesses. A small business site may not have content that is updated every day. They may only update their sites once a week for a new special.

 

This resulted in some legitimate sites being listed lower on Google as smaller business may not have the funds to purchase additional resources to increase their page rankings. With this new update, Google is promising to help smaller businesses have high ranking sites within the Google databases. Google did do a softer update last year in July to help in this aspect as well which you can read about here:

 

http://www.seroundtable.com/google-panda-update-17094.html

 

 

Now, you may be saying, how does this affect me? Well, I you’ve been working on improving your site ranks for your business, Google’s new Panda update will make it easier for you. You just need to ensure that you’re following some basic guidelines:

 

  1. Make sure you have valid site content
  2. Make sure you have valuable keywords that relate to your site throughout the page
  3. Try to use “pretty” links instead of long, hard to deciper links. E.g http://yourdomain.com/pets instead of http://yourdomain.com/page1
  4. Try to develop some content on the site even if it’s a weekly update that shows your new specials

 

There are many other options that you can take, but knowing that Google is updating Google Panda to help smaller businesses get better page rankings is a welcome update in many our eyes here at Turnkey Internet

 

Until next time Turnkey Lovers

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One Response to 'The Great Google Update (lions, tigers, bears, and panda’s oh my!)'

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  1. Jeremy,
    I found your post to be enlightening, informative, and hopeful.
    Thanks,
    Robert

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