It used to be the case that a company had to have its own website to be on the cutting edge of promoting their business online. You not only had to have a website you had to promote the site through paying for expensive SEO fees or participate in the many pay per click advertising platforms to drive traffic. The tide has once again turned and all of those expensive methods of promotion are no longer a necessity to succeed online.

Numerous companies and organizations are having great success online with or without a website by promoting their name, brand, products and services through various social media marketing campaigns. Each social media platform has its own method of participation and in many cases the audience you are trying to reach will work better on one platform then it will on another. Some companies will have separate campaigns on several social media sites while others concentrate on one particular platform. Regardless of how many and which sites you promote with, the key to success is having a strategic plan in place. Marketing your business through social media is no different than any other promotional campaign; you need to clearly spell out goals and objectives prior to spending any serious time, energy or funding.

Remember as I stated earlier by participating in a well planned social media marketing plan, you may no longer need to fund the traditional methods of driving traffic to your website. Social media campaigns run by most company’s can be handled internally with their own staff and resources, which will usually be less costly then out sourcing. Additionally as your campaign moves forward you will likely be spending less time and resources while achieving more success as your popularity grows.

Any company can have success with social media. If you don’t know where to get started look at what others are doing in your particular industry with social media and put together a campaign similar to theirs. Much company’s put a lot of effort into this type of promotion for a reason, because it works.

TurnKey Internet just recently launched an aggressive social media campaign to gain followers on several of the most popular social platforms. The campaign revolves around some fairly aggressive marketing tactics to attract visitors to their numerous websites . Once a new visitor lands on one of the Turnkey pages they are prompted by a popup offer to join one, any or all of the social media vehicles Turnkey uses to promote their business. The caveat is a discount offer tied to each social media outlet that will only be provided to the visitor when they become a follower of Turnkey on any of the social media platforms. This is a great example of a very in depth and well thought out strategy with clear goals and objectives in place.

There is no reason any company can’t take advantage of the FREE promotional opportunities that social media platforms offer. This is like anything else in life, your results will be dependent on the thought and effort you put forth.