As I mentioned in my previous blog, there is an immense amount of IPv6 IP’s hitting the Internet market as we speak. Where is the individuality anymore? What is going to make your business’s website better than your competitions?

Yes, we know there was a specific importance on putting a single website on and individual “c” class IP (IPv4 address that is). This has been the mindset or thought process for anybody that utilizes or is in the SEO industry, however as I said with the countless IPv6 IP’s, and the length of these IP’s, you’re going to be looking at, what…. “k” classes? If that even makes sense, but it’s true.

It is going to get ridiculous, so what can you do? Those fortunate enough to already be utilizing seo hosting via dedicated class-c ip’s, as part of their SEO campaigns are in a good position, but for the future when the final IPv4 space runs out, and people are on IPv6 what will happen when everyone has an IPv6 for every web site (unlike today, and in the past – when professionals could invest and give their web site an advantage with a unique dedicated IPv4 class-c ip address)?   Organizations are going to have to start really concentrating on the actual content on their specific sites. All of the search engines, for example Google, won’t be “searching” out the individual IP’s anymore, what they are going to look at is the validity of the material on your website, whether it be your blog or word-press site, social media circles, etc.  You are going to have to utilize keywords and social media circles like you have never used them before to get your web site the maximum placement on search engines.  The importance that is going to be placed on specific industry keywords is going to increase exponentially. In addition, the uniqueness of specific keywords, specific material is going to be paramount.

Another is the ability to follow the continuously changing rules and guidelines that are put out by the individual search engines.  As of the last 2-3 years most search engines have been coming up with new ways to separate a legitimate website from one that is considered “black hat”.  Black Hat SEO is normally the unethical techniques one would use to increase their page ranking, and for quite some time, it has been very prevalent. These Black hat SEO pages would be receiving the hits, and views and “spiders” that your legitimate website should be getting. So your website, which could very well be your lifeline, has to (had to) compete with websites that don’t mean anything, are pretty much “fake” and are only around for a short period, recycled, spammed from, and then they start all over again. Completely hindering your chance to have the web response that you should. So again the search engines, especially Google have come out with the Panda and the Penguin algorithms, that if your website does not follow their rules, they will no longer be indexed, crawled or ranked on the web, leaving the room for actual, meaningful websites, your business’s website.

The Internet and the way websites are handled are ever changing, almost daily it seems. It all comes at a cost, whether that cost is the time spent on revamping your site, learning the plethora of rules and regulations or the physical cost that is incurred to have a dedicated web admin to assist you with all of the above.  Either way, change is inevitable, whether it is good or bad is all in how you look at it.

Stay tuned this summar, as we expand with more articles on SEO, social media, and brand marketing!