Howdie do, Jeremy here and a thought just came across my mind, what role does word of mouth play on the great, internet. More specifically, how important is word of mouth advertising in increasing your web presence.

 

We should first start with the definition of Word of mouth advertising:

 

 

Word of mouth, or viva voce,^[1] is the passing of information from person to person by oral communication. Storytelling is the oldest form of word-of-mouth communication where one person tells others of something, whether a real event or something made up

 

Since most traffic on the net is text, lets change the definition to:

 

Word of mouth, or viva voce,^[1] is the passing of information from person to person by oral or text communication.

 

On the net, this would come in the form of customer testimonials, reviews from credible sources, forums, social media forums like facebook status updates or my personal favorite, StumbeUpon.

 

If you’ve never use StumbleUpon, you’re missing out. It allows users to select different interests and crawl the internet with websites being shown that match your interests. This may be one of the best forms of advertising around. Not only will users be driven to your site by selecting an interest directly related to your site, but if they “like” your site, other users, with similar interests will be too.

 

It’s actually quite ingenious. I’ve been an avid stumbler for years now and I can not begin to tell you the number of sites I’ve visited that I would of never seen any other way. One of the best things about StumbleUpon is the ability to share pages with friends via Facebook/Yahoo or you can directly share sites amongst your StumbleUpon buddies.

 

This is where the word of mouth plays the largest role. Let’s say one of your friends shares a site that he/she believes you would enjoy. I do not know the exact percentage, but I’m willing to bet that you would take an extra gander at the site versus some paid advertisement.

 

That is the secret and the beauty of word of mouth advertising.

 

Now get out there you crazy kids and spread the word about your web site – and promote!

 

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