Facebook and your business….Can you really get personal?

 

 

As I pointed out in my latest SEO blog, the reality that it doesn’t take much to come across someone’s opinion, or fact, for that matter, about SEO as a whole. The same goes for Social Media, and it’s integration with your business.  Now, please don’t get me wrong.  Many of the opinions, blogs and sites have validity, and carry many fantastic points that everyone should follow. But I want to put a spin on it a bit:

 

Let’s take Facebook to begin with, if you will.  Well, today is different than a month ago. Facebook just changed their algorithm. You now have to take extra steps to have your content, your “posts” viewed, even by your specific friends. Whether it be a business page or a personal page.  Companies now have to pay the man. Yes, as it always is.. Facebook started charging money for your “posts” to reach more of your fan base, more of your friends. Which for a business greatly reduces the exposure one gets on this specific Social Media site.  Yes, it is annoying, but it makes us think outside the box. Find ways to reach your target market, reach your audience, publicly like we always have been on our personal sites.

 

Outside the box? Well maybe not too far…  Each of us, employees of said company, well most of us have personal Facebook accounts, in which you rightfully put on your profile that you are employed at “XYZ” Company.  For me…. Online Sales Manager at Turnkey Internet (and so proud of it). So you display that you work for an organization, why not use your personal account as an advantage in a way.  Say the company you work for has 3,000 Facebook likes.  Okay, well you personally have say… 500 friends, and with all of them, they have collectively 10,000 friends. You know what I mean.  It continues and continues.

 

You don’t SPAM your company account to the point to annoy people, so what’s the harm of using the “eyes” you have personally? If you used your personal Social Media also, think about the amount of people you can reach, in reality….. thousands upon thousands..   Of course, not all of your friends, or their friends will be interested at all, I agree.. However they will “share” or “retweet” your information, just because they are friends, just because they know you, because that’s what social media is all about… The aspect of instantaneous gratification via information.   Again, people will just share your content because they know you.  Their friends will share, due to being friends with them, and if I continued with this it could get confusing and monotonous.  =)

 

The more eyes you cross, the more “word of mouth via the information super highway” you get.  More, in this case, is never enough.

 

By the way.  Make sure you visit us and like us on during the social media challenge for your  chance to win a new iPad, and other great gifts!

visit us at the Social Media Challenge

 

 

 

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