Maximizing Your Online Exposure!

If you are serious about generating a significant amount of business through online marketing you need to maximize your efforts by including as many platforms and channels as you can possibly manage and still pay attention to all of the other responsibilities your business requires. Lately the buzz has been all about social media marketing on platforms like Facebook, Twitter, Google Plus, Linkedin and Youtube, along with dozens of other less recognized services. However there are so many other avenues that should be pursued as well that can interact and cross promote with your social media accounts as well. Depending on your budget as well as the time commitment you or someone in your company is able to make, here is a list of just a few options available to improve your online presence.

Budget Required Marketing Services

• Pay per click ad campaigns– several options available on the major search engines such as Google, Yahoo and Bing that allow you to setup up budgeted pay per click or impression ad campaigns to drive traffic to you site or a particular web page.
• Retargeting ad campaigns– retargeting is the process of showing ads to people who have already visited your website. This gives you both branding and direct marketing to those you know are interested in your products or services as they have already been on your site. Simply do a search for Retargeting Options and you will find plenty of firms to choose from.
• Online media outlets-depending if you market locally, nationally or worldwide you can place banner ads on popular online media sources that have display advertising offerings. Examples might be your local newspaper to the local promotion to the Wall Street Journal for National Promotion.
• Industry specific media outlets– depending on the industry your company is in you could probably choose from numerous online options that are related to your particular industry that attracts that type of customers you are trying to reach.  Simply think of the sites your clients would likely be visiting and determine which ones best fit your budget and audience.

Time Commitment Marketing Options

• Blogging– developing a blog site with popular software like WordPress is fairly simple and inexpensive. Turnkey provides an option to host deploy and host a  Wordpress site for as low as $4.95 a month. The key is continually updating the site with fresh relevant content about you and your company. Many online marketers employ several WordPress sites at once to develop links back to their main website to increase traffic and help generate search engine credibility.
• Geo-targeting your website– this works especially well if you are promoting to a smaller geographic area but can work regionally as well. Throughout your website and Blogs article continually mention the specific geographic areas you promote you business in. Use the industry related terms along with the Geo Tag in both the tile of your pages as well as in the content. For example: Atlanta Window Washing for a window washing company in Atlanta.
• Updating your website– simply put if your website does not continually get updated it must not be important to your business and thus it will likely not be attractive to any visitors as well. Updating your website with fresh relevant content is important to search engine credibility.
• Link Building– the more links coming back to your site the higher the search engines will rank your site. This has to be done with caution as links coming in from none relevant sites and topics will be viewed as a negative by the search engines.
• Posting to all of your social media– posting to all of your social media services on a regular basis keeps you top of mind with all of those you are linked to. That is the concept, socialize and bee seen!

The point of bringing all of this to your attention is that the more presence you have online the more rewards you will be presented. Having a well planned out online strategy is essential to be successful and make your spending and efforts worthwhile.