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News from the social scene – Yahoo! acquires Tumblr   no comments

May 20, 2013 @ 1:16pm News,online marketing,social media

YahooTumblrLogos-617x416Just a friendly update from the social side of TurnKey Internet: Yahoo! has acquired Tumblr! If you’re unfamiliar with either, wake up. Just kidding (kind of). Yahoo! is an Internet corporation best known for its web portal and search engine, and Tumblr is a multimedia microblogging and social networking site.

These days, alliances and acquisitions are forming between prominent Internet sites faster than you can say “prominent Internet sites”. We’ve mentioned a few of them on the TurnKey blog before, like in my tirade about Instagram’s policy changes following Facebook’s billion-dollar buy-out, for example. I still think that was so uncool, but I’ll leave it at that… for today.

Speaking of billions of dollars, Yahoo! purchased Tumblr for $1.1 billion… in cash! I wonder which lucky Yahoo! employee was given the task of making that truckload of bills rain all over the Tumblr team. That probably didn’t happen, but maybe it did, and this is my article.

To give you a snapshot of the information that I’ve dug up in my webscapades (did you like that?), apparently Tumblr will remain its own entity, as a separate business, independently-owned and operated. The deal is being spoken of in an almost partner-like manner, with mentioned plans of integrating search functions into the microblog as a means to surf its content more easily.

I think it was pretty smart of Yahoo! to shell out the big bucks and scoop up Tumblr. Let’s just hope they keep their very public promise to “not screw it up”. I wonder what that was a reference to…

Anyway, I’ll keep this article short and sweet, and leave you with one final bit of cliff-hanging wisdom: When are we going to start mashing up company names like we do with celebrity couples these days? Facebingagram, AndroogleTube, Twittine… and now Yahumblr? How catchy! We’re wasting so much of our valuable time with all of these unnecessary letters and syllables.

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