Just a friendly update from the social side of TurnKey Internet: Yahoo! has acquired Tumblr! If you’re unfamiliar with either, wake up. Just kidding (kind of). Yahoo! is an Internet corporation best known for its web portal and search engine, and Tumblr is a multimedia microblogging and social networking site.

These days, alliances and acquisitions are forming between prominent Internet sites faster than you can say “prominent Internet sites”. We’ve mentioned a few of them on the TurnKey blog before, like in my tirade about Instagram’s policy changes following Facebook’s billion-dollar buy-out, for example. I still think that was so uncool, but I’ll leave it at that… for today.

Speaking of billions of dollars, Yahoo! purchased Tumblr for $1.1 billion… in cash! I wonder which lucky Yahoo! employee was given the task of making that truckload of bills rain all over the Tumblr team. That probably didn’t happen, but maybe it did, and this is my article.

To give you a snapshot of the information that I’ve dug up in my webscapades (did you like that?), apparently Tumblr will remain its own entity, as a separate business, independently-owned and operated. The deal is being spoken of in an almost partner-like manner, with mentioned plans of integrating search functions into the microblog as a means to surf its content more easily.

I think it was pretty smart of Yahoo! to shell out the big bucks and scoop up Tumblr. Let’s just hope they keep their very public promise to “not screw it up”. I wonder what that was a reference to…

Anyway, I’ll keep this article short and sweet, and leave you with one final bit of cliff-hanging wisdom: When are we going to start mashing up company names like we do with celebrity couples these days? Facebingagram, AndroogleTube, Twittine… and now Yahumblr? How catchy! We’re wasting so much of our valuable time with all of these unnecessary letters and syllables.

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Starting a successful website is a multifaceted challenge. Think of it this way: the Internet is a book with several million pages. Some of those pages (Google) are cardboard and preternaturally thick and the book seems to open right to them. Some of those pages have those little post-it sticky notes on them and some of them are so thin they stick to their neighbors– readers can’t find them unless they know the page number. Once you get your website up and running, there are several things you can do to make your pages stand out.

Pay Attention to Every Page

Each page of your website is valuable. The more pages you have (provided those pages have real, useful content) the better your site will be ranked. The more information you provide, the more search terms you organically introduce to your site. Remember to create a site map that outlines all of your pages with links. These links will facilitate crawling (more on crawling below).

Use Robots.txt Files

Using the Robot.txt file in the appropriate locations tells search engine bots which pages they should crawl and which they can safely ignore.

Build Incoming Links

Incoming links are critical: they demonstrate to the search engines that your site is part of a larger network of sites. The bigger and better the sites that link to you, the better your indexing will be. Try to build incoming links to multiple pages in your site, not just your front page. This will create the dynamic 3-dimensional link structure that search engines love. Be careful to avoid external sites that have poor reputations. Search engines penalize these sites and they’ll penalize you by association.

Monitor Your Site

Keep tabs on how well your site is indexed over time. As you make changes to your content or site structure, you will see what works and what doesn’t. Don’t be afraid to try new tricks! Read tutorials and implement what you learn. Building a good ranking takes a lot of work and time. Don’t give up!

Content Rules!

It’s important to be consistent about adding new, quality content to your site. The more often you update your content, the better. Make sure it’s actually legitimate, useful content though. Search engines are getting better and better at identifying fake content designed solely for the purpose of improving rankings. One way to avoid trouble is to monitor your use of keywords. Make sure you only use a few keywords for each 500 words.

Quality Metadata

Good content shouldn’t be limited to your visible pages. Make sure your metadata is well-written too.

Be Patient

There is often a time delay between page updates and search engine indexing. Don’t despair if you don’t see an improvement in your ranking immediately after making updates. It’s also the case that the longer your site is up and active, the better it looks to the search engines. So keep working at it and, over time, your rating will improve.

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Search engine optimization is all the rage everywhere you look, and for good reason when traffic equals sales. But optimizing a site for search engines is harder than it sounds, especially if you’re not ready to spend hours and hours learning about how to do it right. Over the past several months, we’ve been asked by clients over and over again how they should configure their hosting to make the most of the search engines. Then, suddenly, it occurred to us: why not set up a hosting plan that is already optimized? So we did.

Today, I am happy to announce SEO Hosting from TurnKey Internet!
Now our clients don’t have to wade through the mountains of conflicting information to get an indexed website with decent traffic. You don’t need to know anything at all about SEO to make the most of these hosting plans. Everything is automated and ready to go from the second you gain access to your account. In addition to a boatload of features which I will get into below, your sites will be hosted on our lightning fast Dell Poweredge R410 servers with 8+ cpu’s and raid 10 disk protection, hosted from our tier-1 New York datacenter. If you don’t know what any of that means, don’t worry: it’s good!

Those days of slaving over tutorials are in the past!
We’ve configured our SEO servers to allow clients to take complete control over their portfolio of websites, while easily managing everything from one location. You will access your account via cPanel, and will have full WHM (web host manager) access. This means you can create an unlimited number of accounts, domain names and web sites each with their own dedicated IP address. This is the key to great SEO!

Dedicated IP Addresses
Search engines like Google, Bing and Yahoo, index sites on dedicated IP addresses as unique properties. This is very important for SEO. It is easy and cheap to set up hundreds of websites on the same IP, and to link them all to each other to try and build up some SEO juice. The search engine hive minds know all about this strategy and, if they weighted those sites that “live” in the same neighborhood (same IP’s) the same as sites on unique IP’s, they’d be sending traffic straight to the people trying to game the system. By privileging unique IP’s, search engines are trying to ensure that sites are naturally indexed, and that that indexing is a result of unique sites hosted by unique people.

For businesses, this is not good news. Building links is one of the most popular and effective methods for driving traffic and, until now, it has been necessary to buy several different expensive hosting accounts with different IP’s to get the proper indexing. Now, that is a thing of the past with TurnKey Internet’s SEO hosting package! We provide unique IP’s all under the same hosting account, so you can set up many different sites that all get indexed as unique properties. This will save you immense amounts of time, effort and money, while ensuring that your sites get privileged by the engines. And, as I mentioned above, you can manage all of these properties from one easy location.

Many Class-C IP Ranges
Not only do you get many different IP addresses with TurnKey SEO Hosting, those addresses are spread over many different class-c blocks. This means that, even if the search engines were to start recognizing IP’s on the same block as “living” in the same neighborhood, your sites would still keep their unique status because they are on different blocks. In the SEO game, so much rests on the whim of the search engines. They can change the rules as they go, and we all have to race to keep up. Keeping your IP’s on separate class-c blocks pre-empts the possibility that the search engines will recognize this sort of SEO hosting and penalize it, protecting you and your properties from the whim of Matt Cutts and his cohorts.

Additional Advanced Web Hosting Features
First and foremost, TurnKey Internet is a web hosting company. We take pride in what we do and in the features and services we offer. Our SEO hosting packages are no different from our other hosting packages in this regard. With each account we offer Fantastico, Softaculous, WHMXtra, RVSiteBuilder Pro, and R1Soft’s continuous data protection backups. These are all built right into your cPanel controls, so you can implement any and all of them as you see fit. We see this SEO hosting package as everything we already have and more.

To learn more about our SEO Hosting packages, visit: http://turnkeyinternet.net/seo-hosting

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