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4 Benefits of Web Hosting on a Dedicated Server   no comments

Mar 31, 2020 @ 9:00am dedicated servers,Web hosting

Benefits of Dedicated Servers

Both large and small businesses are faced with a wide variety of choices and options when it comes to finding a web hosting solution for their website, company email, and data. One option is shared hosting, in which a single server’s resources are shared by a number of different websites and users.

However, if you’re looking for more power, control, and flexibility, the solution for you may be a dedicated server. With a dedicated server, you and your business have exclusive access and use of that server’s resources. You also have the flexibility of customizing the server’s CPU, RAM, and disk space based on the needs of your website and business.

Let’s take a look at 4 specific advantages of choosing a dedicated server:

1. No Shared Resources

When using a dedicated server, every bit of power, storage, and bandwidth is exclusive to you and no one else. Not only will this give your business more room to work with and expand, it will also prevent issues with your site caused by other websites. For example, if you’re site is hosted on a shared server where there is another website that is being attacked or hogging up resources, this can affect the performance of your company’s site.

2. Flexibility & Customization

A dedicated server allows your business to customize the hardware and software based on your company’s unique needs. Things like CPU, Memory, Hard Drive, even the speed of the server’s network port, can all be customized and upgraded on dedicated servers. With shared hosting, you are limited to the software already installed on the server, and sometimes it may lack a requirement or feature your business needs. But with a dedicated server, you have full flexibility over which software the server runs, even down to the Operating System.

3. Administrative / Root Access

Another downside of shared hosting is the lack of Administrative or root access to the server. This limitation affects what software you can install as well as the settings and options that you can configure on the server. This can greatly impact the potential of what you are able to do with your website. Another advantage of administrative/root access is the ability to better monitor and troubleshoot your website, with full access to the server’s logs.

4. Dedicated IP Address

Each dedicated server comes with its own dedicated IP address. With shared hosting, your site may be sharing an IP address with multiple websites. If your website happens to share an IP with a site that spams or contains malware, this can cause multiple problems. Your website can end up getting blocked, your email rejected as spam, even your search results can be affected. Another thing to consider is whether or not you’ll be running an e-commerce or selling things on your site. If so, you will need to have an SSL for your site, which in turn requires a unique dedicated IP.

TurnKey Dedicated Servers

Now if you’re worried that you’re not tech savvy enough to run your own dedicated server, consider the option of going with a Managed Dedicated Server solution, which will provide many additional benefits on top of what’s listed above. Also if cost is a concern, check out TurnKey Internet’s ‘Best Value’ Dedicated Servers. There are countless other advantages to using a dedicated server, however the 4 above are some of the most notable. So before you decide to host your website on a shared server, consider the added flexibility, reliability, and performance that only a dedicated server can provide.

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Written by David Maurer on March 31st, 2020

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Disaster Recovery in the Cloud   no comments

Mar 17, 2020 @ 9:00am cloud

Disaster Recovery in the Cloud

The cloud has changed the way that many businesses handle disaster recovery and business continuity planning. One of the biggest changes the cloud has brought to the business world is the ability for smaller organizations to use the type of data recovery systems that historically were only available to large organizations.

Now, any business’ disaster recovery plan can include complete data backups that are off-site and redundant. Prior to cloud backup systems, businesses were often limited to storing data backups on-site. If a fire broke out or servers were damaged in some other way, on-site data would be lost. Off-site backups frequently required manually making copies of data and/or moving storage media to a different location before cloud computing streamlined the backup process.

The cloud now allows data to be saved automatically, and many businesses are working off of cloud-based systems at all times. Another major benefit of using the cloud for backups is that many other types of data storage have significant failure rates. Tapes, in particular, were used for decades as a method of storing backup data, but it has been found that they have about a 10 percent failure rate.

Cloud computing offers redundant file storage, so unlike with tapes or even hard drives that could potentially fail, data saved to the cloud is almost guaranteed to always be available. Systems can be set in place to backup data automatically, and cloud storage allows you to keep multiple copies of records with different time-stamps.

Another major benefit of using these types of backup systems is that they can be used almost anywhere. So long as an employee has access to the internet, they should be able to log into the cloud and access business files and applications.

The Cloud is helping businesses recover their most critical systems and data faster, while also avoiding the expensive infrastructure costs of onsite or in-office data centers and server rooms. Leveraging a cloud backup solution is by far one of the best, most cost effective ways to protect your company and ensure business continuity when disaster strikes.

TurnKey Internet combines advanced technologies with an easy-to-use graphical interface that allows the scheduling and configuration of the backup of your critical data. Entire operating systems, whether it be physical or virtual, databases or individual files and folders can be safely and securely replicated to TurnKey’s state of the art, secured data center facility. Data can then be restored into our on-site cloud environment or quickly and securely pushed back down to your location.

Protect anything, anytime, anywhere.

Contact TurnKey Internet today for a FREE consultation regarding cloud based disaster recovery solutions for your business.

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Written by David Maurer on March 17th, 2020

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Data Centers: Better Protection For Your Company’s Data   no comments

Mar 3, 2020 @ 9:00am data center

Data Center Security

The question of where to store data and sensitive information continues to concern many businesses. If you are like most companies, you worry about the security of your data. You may be thinking that you need to keep the data as close to you as possible, storing it at your own office server room where you can “keep an eye on everything.” How could you possible know what is happening with your data at servers far away from your office space?

The fact of the matter is, however, that your data is much more secure at a data center than on your in-house servers. A data center is able to offer you many more security features and guarantees for your data than you have in your own space. A quick look at the many benefits of cloud storage may help convince you.

  1. Data security – One of the main priorities of a data center is security. With some high-profile companies becoming the victims of data breaches in the last couple of years, data centers have upped their investments in access control, identity management, intrusion prevention and protection. These improvements have resulted in increased security protocols and more protection for communication between users and servers.
  2. DDoS protection – Distributed Denial of Service (DDoS) attacks are designed to overwhelm servers, flooding them with requests until the security breaks down and actual user needs are ignored. Such an attack can derail a business quickly, losing revenue, customer trust and authority. Data centers are now providing services that monitor and protect against DDoS attacks.
  3. Reduced in-house data costs – Migrating all of your IT infrastructure to a data center will allow you to reduce the size and cost of your on-site location. For example, you will be able to remove servers, lower your software costs and potentially reduce IT staff without compromising the integrity or security of your data. Most data center solutions are paid on an as-needed basis, so you will only pay for the amount of server and infrastructure capacity that your business needs, and you can change that amount at any time.
  4. Constant availability – Data centers are exceptionally reliable. The connection is on 99.99 percent of the time, only going down for maintenance, and you will have access to your applications and data at all times and from practically anywhere.
  5. Improved mobility and collaboration – Cloud storage is available to those who need it no matter where they are located. With today’s internet connections via tablets and smartphones, you will be able to access your data and your applications no matter what you are doing. You can also share your information and conduct collaborations via shared storage capabilities offered by data center providers

Once you have decided that moving your IT infrastructure to a data center is the right decision for your business, you will need to find the right provider. You are placing all of your important data in the hands of this provider, so you must make sure that you choose the right one. Technology is constantly changing and improving, and you need to be able to trust that the data center you choose will keep up with the evolution of security needs. Find out whether there are security protocols in place, including:

  • Physical security of the data center
  • Environmental controls
  • Back-up measures for power and internet
  • Back-up measures for your data
  • Technical support when you need it

Frequent system audits are also necessary in order to ensure that all servers meet or exceed industry standards for data security. When you are searching for a data center, ask potential candidates about their compliance to SSAE-16/18 SOC 1 and SOC 2. This set of standards measures the amount of control that a service organization maintains over your sensitive data and financial information. An audit will report any flaws in data flow.

You should also inquire about compliance to the Health Insurance Portability and Accountability Act (HIPAA). This regulation ensures the security and privacy of private health information that is stored on cloud services.

If your data center choice is compliant with both of these standards, you can rest assured that your sensitive data will be monitored and its integrity will be maintained.

TurnKey Internet owns and operates its own private, SSAE 18 SOC 1 & SOC 2 certified, HIPAA compliant, data center located in Albany, NY. Owning our data center, we have been able to design, build and maintain every aspect of its construction to provide an ideal hosted server environment. This allows us to provide our clients fast, secure and reliable performance at all times. We’ve also been able to leverage the state-of-the-art in green technologies, making our data center among the most energy-efficient world-wide. For more information about TurnKey Internet’s Green Data Center, visit: https://www.turnkeyinternet.net/datacenter

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Written by David Maurer on March 3rd, 2020

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Colocation : Leveraging the Benefits of The Cloud   no comments

Feb 25, 2020 @ 9:00am colocation

TurnKey Colocation

Have you ever heard of colocation? Did you know it is a GREAT way to grow your business? You get the benefits of the Cloud, along with the performance and security of having your own servers and infrastructure. To sum up colocation for you, it’s when you utilize a data center to house your servers. This could be one server all the way up to a full rack of servers. Here at TurnKey Internet, we have several clients who lease several racks from us that house their entire IT department and infrastructure.

Now that you know what colocation is, lets take a look at some of the key benefits that it can provide to your business:

 

A predictable expenditure model

When you have a small to medium size business, chances are you can’t afford to spend large quantities of money on your IT infrastructure. This could be everything from hiring a full-time IT engineer, to setting up your own network infrastructure. The prices you would pay could exceed what you have budgeted for your business. For example, one of the most expensive items with owning a data center or housing your IT department will be the power. The power that each server uses. The power to keep the servers running 24×7. The power needed to run a generator or battery backup in case your office encounters a power failure.

Power is just one example to use, but I used power to show that you may not know the amount per month you will be spending on just power alone. Factor in setting up redundant network, bandwidth pricing or the amount you have to pay your IT engineer to keep it running and your business could be looking at well over six figures.

This is where a major benefit of colocation stems from. You can sign up for a colocation contract at TurnKey Internet and receive one flat rate for all of those items. Your bill per month would be predictable as you would know each month how much you’re going to be paying to run your IT department. Colocation takes a lot of the variability out of the equation

 

Better access to space and power

Does your office or business currently have enough space within it to run your IT department? Keep in mind that you will need ample space for the servers themselves. You will also need room to bring power into your business to run the servers. Don’t forgot about cooling, batteries and a plethora of other options you will need to run your IT department.

Do you currently have enough space in your business for those services? If not, colocation could be a great option, as all you would need to do is send your servers to the data center. They will take care of spacing and power needs. You wouldn’t have to worry about your office overheating from 20 servers running and not enough room to disperse the heat. You could also include this under cooling.

 

Network connectivity

One of the biggest costs in running your IT department in house are the costs associated with keeping your network at 100%. This may seem like common sense since you’re running a business on the internet, but are you aware of how often your network can lose connectivity? This can be caused from a faulty network cable all the way to a full scale DDoS attack. When an attack or faulty cable goes down, you entire business can become crippled. How will you send email? Is your site still online? Can you communicate with your customers? Most people only worry about these type of things when they can no longer use them, however, as a business owner, you do not have that luxury.

You have to stay on top of your network to ensure that you’re able to connect with your customers and vice versa. While yes, you could do this yourself, but what if you’re not a fully qualified network engineer? Will you know all of the items you will need to keep your network secure and stable? This is where colocation comes into play. Since you’re paying a fee to colocate your server, network connectivity is taken care of for you. Highly qualified network engineers will constantly monitor your network for any connectivity issues and remedy them should the need arise providing you with peace of mind

 

TurnKey Colocation

Listed above are just 3 great reasons why colocation may be an option for your business. It will help streamline your business and provide you with piece of mind that your IT department is being handled by professionals.

TurnKey Colocation is the ideal solution for companies, service providers, small businesses and IT resellers who want a stable environment in which to completely control their assets. When utilizing our state-of-the-art data center you are able to control your hardware, software, and networking to your needs without worrying about the supporting infrastructure. In doing so, you will immediately recognize tremendous savings while also getting peace of mind that your equipment is hosted in a 100% sustainable, green, and SSAE-18 audited, secure facility.

You can see our current colocation offers at: turnkeyinternet.net/colocation

While this is by no means an all inclusive list of the benefits of colocation, it should at least provide you with a starting point to determine if colocation is right for your business.

 

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Written by David Maurer on February 25th, 2020

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TurnKey Internet Launches New High Performance 10G Cloud & Dedicated Servers   no comments

Feb 11, 2020 @ 7:00am Press Release

10G Cloud and Dedicated Servers

LATHAM, NEW YORK (February 11th, 2020) – Leading Data Center and Cloud Hosting Solutions provider TurnKey Internet announced today the launch of their all-new 10G enterprise-class Cloud and Dedicated Servers. The newly launched 10G servers were built from the ground up with ultra-performance at the core, targeting business and enterprise users.

TurnKey Internet’s 10Gbps Dedicated Servers are built on top of a next-generation architecture with purpose driven hardware, providing the new servers with significantly faster performance. The servers are connected to TurnKey’s recently upgraded multiple 100G Juniper edge network infrastructure and core network switching components by Cisco, allowing each dedicated server to utilize 10 Gigabit dedicated network speeds (10Gbps up x 10Gbps down), which is up to 10,000x faster than DSL, and 1000x faster than typical cable broadband services.

Along with the new 10G Dedicated Servers, TurnKey also launched their all-new Pro Series Cloud Servers. Built upon the same next generation 100G platform as TurnKey’s dedicated servers, the new cloud servers feature a combination of 10 Gigabit dedicated bandwidth and local SSD storage arrays with redundant data recovery technology that ultimately provides over 600,000 DISK IOPS – input/output operations per second. These storage systems coupled with the latest Intel Xeon processor technology, offers the fastest, highest-performing Cloud Server platform on the market today.

TurnKey’s Pro Series Cloud Servers produced 500% higher benchmark scores on disk access compared to IBM’s Softlayer Cloud and a 235% performance increase over Amazon AWS Cloud for CPU and Memory performance.  A 115% value benefit over Microsoft Azure cloud was shown in a comparison of cost per resource.

Cloud Servers on TurnKey Internet’s next-generation platform are available via the company’s New York and California data centers, offering geographic redundancy. Clients can easily deploy and manage their Cloud infrastructure across multiple geographic zones. This provides a better user experience by providing redundancy and performance increases through delivery of applications closer to the end-user.

Over 50 instant-ready operating system selections, including popular versions of Microsoft Windows Server and Linux, provide an open-access approach to the Cloud that lets users of the platform install and manage any application or data they want, while having complete access. The open-access approach allows total data portability, so clients can take their data and cloud servers with them, should they ever expand or change platforms, without being closed into a single vendor or technology.

“Based on feedback from our clients and surveys regarding public clouds – we engineered this next-generation platform to continue our vision of giving our customers access to the fastest and best cloud solutions that delivers unmatched performance and value,” said Adam Wills, CEO of TurnKey Internet. He continued “Online sales conversion rates increase 74% when web page load times drop from 8 to 2 seconds, 40% of Mobile App and web site visitors will abandon you if it takes more than 3 seconds to load – speed matters. Our 10G Cloud platform is an essential foundation for serious web masters, developers, and businesses.”

For more information about TurnKey Internet’s new 10G Pro Servers or to speak with a Cloud Hosting Solutions expert, visit turnkeyinternet.net

About TurnKey Internet

Founded in 1999, TurnKey Internet is a full-service Cloud Hosting Solutions provider with Data Centers in New York, Pennsylvania, Colorado, and California specializing in Infrastructure as a Service (IaaS) to clients in more than 150 countries.  Services offered include Public Cloud, Private Cloud, Dedicated & Bare Metal Servers, Backup & Disaster Recovery, Online Storage, Web Hosting, Managed Hosting, Hybrid Solutions and Enterprise Colocation. Headquartered in New York’s Tech Valley Region, TurnKey Internet’s flagship company owned data center is SSAE-18 SOC 1 and SOC 2 certified, as well as HIPAA compliant. The facility is powered exclusively by on-site solar and hydroelectric sources to provide a 100% renewable energy footprint and in 2013 was designated as the 39th ENERGY STAR® Certified Data Center in the United States. For more information, please call (518) 618-0999 or visit www.turnkeyinternet.net

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Online Essentials That Every Successful Business Needs   no comments

Jan 7, 2020 @ 9:00am Small Business

Online Essentials

No matter what your business offers, building an online presence is an essential part of becoming a global brand. Any business owner can put up a website with little trouble. However, you need a lot more than a simple HTML page to make an impact on the crowded stage of the Internet. Engaging content, elegant designs and a willingness to embrace the latest changes in technology and social networking can help your business website stand out.

 

Fresh Content

Your website’s content can have a major impact on your audience and your search engine ranking. Evergreen content, which refers to content that is almost always relevant regardless of when a visitor views it, can continue to serve your website well for years. Time-sensitive content, such as a special event guide from three years ago, will not rank highly with search engines after the event has passed. Take the time needed to go through your website’s content, retiring old content and updating pages that are still useful.

 

Strong Presence on Social Media

Social media networks are not going away anytime soon. Finding your own voice on social media is a great way to gain a wide audience of customers. Some businesses choose to do the bare minimum with social media, such as tweeting the occasional new product or posting on Facebook every other month. This approach may not win you too many followers, however. If you want to take an active approach instead, start by interacting directly with your customers. If someone tweets a question about a product that you make or sell, respond as soon as you can. Every time you post a new blog entry, share it on Facebook, Twitter, LinkedIn, etc.

 

Fast Website with a Responsive Design

Desktop and laptop computers were once the primary methods of browsing the Internet. Today, people can view the web through a long list of devices, including smartphones, tablets, and even Smart TVs. If your website only has a desktop, non-mobile optimized design, customers using other methods to browse may have significant trouble reading or interacting with your website. A responsive design offers an ideal solution; the design cleverly adjusts to best fit the screen of the user, no matter how big or small. Mobile friendly sites also tend to be load faster and rank higher with Search Engines. If your site is still slow, even after utilizing a mobile/responsive design, it may be time to upgrade your server and/or Web Hosting provider

 

Multiple Methods of Contact

Your customers have their own preferences for how they like to get in touch with companies. Customers who are versatile with smartphones and social media may prefer to contact you through Twitter. Other customers may want to stick with email or use a form on your website. Make sure your website is equipped with a simple page detailing all of the methods of contact available. A live chat feature is another great way to connect with your customers and quickly solve minor issues; if this method of contact makes sense for your business, be sure to include it.

 

A Blog with Regular Updates

Blogs are powerful tools that let you connect with customers, offer useful information and build your search engine ranking. Even if you don’t consider yourself an expert writer, you can still make a meaningful impact through your blog. Write about topics that are closely related to your business and offer something of value to your readers. If you sell gym equipment through your website, for example, your blog should include articles about eating healthy and new exercises to try. It’s not a bad idea to post blogs that address timely issues, but you should focus on writing blog entries that will generate search traffic throughout the year.

 

A Comprehensive Branding Strategy

Developing a brand for your online presence is a good way to build recognition for your company. Start by unifying all of your online profiles, including your social media accounts. Each profile should use the same imagery so that your audience can instantly recognize your company whenever you post. Your branding should reflect your website through either the use of logos or color scheme. If possible, use the same username across all of your profiles, and opt for a username that is simple and memorable. Once you’ve built your brand, you can work on boosting your brand’s reputation through positive reviews and good customer outreach.

 

Marketing Plan

There are many ways to market your company online, including some that won’t cost you a dime. Dutifully building your brand through tweets and Facebook shares will net you some customers, but it may take some time to see the full benefit of your labors. Targeted advertising can help you generate customers more quickly. You can use a number of methods to achieve this, including soliciting bloggers to post about your company and paying for banner advertising on popular websites. You can also produce videos and other multimedia content about your company’s products and services to improve your online presence and build customer loyalty.

 

Improve Your Search Engine Rankings

A good search engine ranking will help you become the popular choice when customers are searching for your product or service. Optimizing for search engines can be done through a variety of means, including building organic links with other companies or individuals. For example, you could ask bloggers to become brand ambassadors for you in order to get your links on their websites. Fresh content can also be a big boost for your ranking; updating your blog regularly can help with this. Keeping your social media profiles updated with frequent links to your fresh content can also help. If you produce videos, make sure that your video posts link back to your website as well.

 

The strength of your company’s website and online presence can help drive your success. A winning online strategy helps your company to live where your customers are. Putting time and money into developing a quality online brand will generate long-term returns on your investment and help your company to thrive in today’s competitive economy.

 

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Written by David Maurer on January 7th, 2020

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Happy Holidays!   no comments

Dec 24, 2019 @ 9:00am Holidays

Happy Holidays

The holidays are here and 2019 is drawing to a close. We wanted to send out a sincere “Thank You” for choosing TurnKey Internet as your Cloud Solutions and Data Center partner.

We never forget that without you our business would not exist. We deeply thank you for your continued loyalty and support.

To show our appreciation, here is an exclusive Holiday Special Offer – receive an additional 15% off* your next order using coupon code: HOLIDAY15

Shop all of our Special Offers at turnkeyinternet.net/special-offers

*Coupons limit (1) per client, new orders only, may not be combined with other coupons or offers.Offer expires 1/5/2020

 

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Written by David Maurer on December 24th, 2019

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TurnKey Internet Launches Customer Loyalty Bonus Program for Black Friday 2019   no comments

Nov 12, 2019 @ 9:00am black friday,Press Release

TurnKey Internet

LATHAM, NEW YORK (November 12, 2019) – Leading Data Center and Cloud Hosting Solutions provider TurnKey Internet announced today their Customer Loyalty Bonus program combined with the launch of their 2019 Black Friday Deals offering some of the best cloud servers, dedicated servers, and web hosting offers for 2019.

TurnKey Internet is known for running its eagerly awaited, industry-leading deals and specials, and this year is no different. TurnKey Internet is offering up to 95% off on nearly every product they offer – Dedicated Servers, Cloud Servers, Web Hosting, and much more. More information can be found at https://turnkeyinternet.net/blackfriday/

In a bold move in contrast to other companies that exclude or limit their best seasonal deals from existing clients – TurnKey is rewarding existing clients with an additional loyalty bonus. The loyalty bonus is applied as a free month of service for every previous year of loyalty when purchasing additional services during this Holiday promotional period. This gives existing clients access to deals greater than 95% off when factoring in the free loyalty bonus months of service included.

“We love our loyal clients and realize our success comes from the trust our clients have placed in us over the years. I am truly excited to launch our Customer Loyalty Bonus program during our Holiday promotion,” remarked Adam Wills, CEO of TurnKey Internet. “While most companies offer only their best deals to new customers, we shake up that model and put the customer first. TurnKey is focused on giving back to our clients – and in turn they are our best advocates telling friends and colleagues about their experience.”

For more information about TurnKey Internet’s Customer Loyalty Bonus Program or to speak with a Cloud Hosting Solutions expert, visit https://turnkeyinternet.net

About TurnKey Internet

Founded in 1999, TurnKey Internet is a full-service Cloud Hosting Solutions provider with Data Centers in New York and California specializing in Infrastructure as a Service (IaaS) to clients in more than 150 countries. Services offered in both East Coast and West Coast, USA – include Public Cloud, Private Cloud, Dedicated & Bare Metal Servers, Backup & Disaster Recovery, Online Storage, Web Hosting, Managed Hosting, Hybrid Solutions and Enterprise Colocation. Headquartered in New York’s Tech Valley Region, TurnKey Internet’s flagship company owned data center is SSAE 18 SOC 1 and SOC 2 certified, as well as HIPAA compliant. The facility is powered exclusively by on-site solar and hydroelectric sources to provide a 100% renewable energy footprint and in 2013 was designated as the 39th ENERGY STAR® Certified Data Center in the United States. For more information, please call (518) 618-0999 or visit www.turnkeyinternet.net

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Written by David Maurer on November 12th, 2019

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TurnKey Internet Completes Data Center Network Infrastructure Upgrades   no comments

Nov 5, 2019 @ 9:00am data center,Press Release

TurnKey Internet

LATHAM, NEW YORK (November 5, 2018) – Leading Data Center and Cloud Hosting Solutions provider TurnKey Internet, Inc. announced today the completion of network infrastructure upgrades to its flagship data center in New York’s Tech Valley Region. The upgrades include multiple 100G Tier 1 transit and dark fiber providers for increased redundancy and performance, as well as upgraded Cisco and Juniper network hardware to help meet the growing demand for Colocation and Cloud solutions.

TurnKey Internet’s latest upgrades to its flagship New York Data Center continues to strengthen the company’s enterprise-class cloud-based infrastructure, which currently provides solutions to clients in over 150 countries. During the upgrade, TurnKey made significant cost investments into their core routing and distribution hardware, including the installation of multiple fully redundant, high-performance Juniper MX480 routers. The new routing hardware delivers unmatched flexibility and reliability to support advanced services and applications, while also separating control and forwarding functions, to provide maximum scale and intelligent service delivery capabilities.

In addition to the hardware upgrades, TurnKey also joined the New York International Internet Exchange (NYIIX) via direct fiber connection. Based in New York City, the NYIIX Peering Exchange is one of the largest neutral internet exchange points in the world. NYIIX’s neutral, scalable peering infrastructure assures reliable, stable internet connectivity by allowing traffic to flow through the fastest route, no matter who owns and operates the fiber. This new partnership allows TurnKey to peer bandwidth with some of the largest names in the industry including Microsoft, Amazon, Apple, and more.

“The latest infrastructure upgrades to our data center matches our vision of providing our customers access to best in class enterprise-grade IT solutions on a ‘turnkey’ platform,” remarked Adam Wills, CEO of TurnKey Internet. “Our data center is now the premier data center facility for performance, redundancy, and reliability within 50 miles of New York’s Capital Region.”

For more information about TurnKey Internet’s Data Center, or to speak with a Cloud Hosting Solutions expert, visit www.turnkeyinternet.net

About TurnKey Internet

Founded in 1999, TurnKey Internet, Inc. is a full-service Cloud Hosting Solutions provider with data centers in New York and California specializing in Infrastructure as a Service (IaaS) to clients in more than 150 countries. Services offered in both East Coast and West Coast, USA – include Public Cloud, Private Cloud, Dedicated & Bare Metal Servers, Backup & Disaster Recovery, Online Storage, Web Hosting, Managed Hosting, Hybrid Solutions and Enterprise Colocation. Headquartered in New York’s Tech Valley Region, TurnKey Internet’s Flagship company owned data center is SSAE 18 SOC 1 & SOC 2 certified, as well as HIPAA compliant. The facility is powered exclusively by on-site solar and hydroelectric sources to provide a 100% renewable energy footprint and in 2013 was designated the 39th ENERGY STAR® certified data center in the United States. For more information, please call (518) 618-0999 or visit www.turnkeyinternet.net

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Written by David Maurer on November 5th, 2019

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8 Tips to Get Your Website Ready for the Holidays   no comments

Oct 30, 2019 @ 9:00am Holidays,Web hosting

holiday-ready

As the holiday season draws near, it’s time to start thinking about updating your website to capitalize on the increased traffic that often accompanies this time of year. Satisfied customers and a successful holiday season will make any business owner smile, and your website can play a big role in making that happen. Taking extra time to prepare now is a good way to avoid technical problems and other issues during the holidays.

 

1. Optimize for Mobile Devices

Thanks to the growth of smartphones and other mobile digital devices, online shoppers don’t have to be chained to their computer desks to check off purchases from their holiday shopping lists. Developing a simple and functional theme specifically for your mobile users can increase your potential customer base. The easiest way to do this is to make use of responsive designs. With a responsive design, your website will modify itself automatically to create the optimal layout for the customer’s mobile device; these designs can accommodate both smartphones and tablets. Due to the smaller screen size typical of mobile devices you probably won’t be able to maintain the exact same design from your desktop version, but you can still use the same branding and color scheme.

 

2. Improve Your Website’s Loading Time

You may want a website with all the latest bells and whistles, but consider your website’s performance before you load it up with high-resolution graphics and elaborate scripts. Sluggish loading times on your website frustrate your customers and may encourage them to shop elsewhere. Before the holidays start, have your technical support team run tests on your website to see how fast each page loads for the average user. Changes to your design, such as reducing large images and eliminating complex coding scripts, can help your website perform better. You can also opt for a better cloud solution or web hosting server for your website to see even more improvement in loading speeds.

 

3. Secure Customer Data

Shopping online is always risky; some websites don’t safeguard customers’ data properly, putting these individuals at risk for identity theft and other issues. Investing in robust security software is a good way to protect your customers’ important data. Your technical support staff should keep apprised of the latest developments in online security to help your customers stay safe. To help alleviate your customers’ concerns, you can include information on your website about the security protocols that you use and offer tips on how your customers can shop online safely.

 

4. Offer Friendly Customer Support

Browser problems, incorrect stock levels and missing orders are just some of the common customer issues your staff will need to work through. Having enough staff on hand is an essential ingredient to helping your website survive the holidays. If possible, offer a live chat support option to those who are currently browsing your website. Keep an eye on your social media profiles in case a customer tries to reach you through those networks. Some customers may prefer to use email to get in touch with you; using a ticket system to handle incoming customer emails is a good way to keep track of issues. Help your staff to cultivate a customer-centric attitude, and try to anticipate common problems so that you can develop solutions ahead of time.

 

5. Boost Your Search Engine Presence

Improving your search engine rankings before the holidays begin can help fuel your success during the holiday rush. There are many ways to help boost your search engine rankings, starting with updating older pages on your website; offering fresh information to your visitors is a good way to impress search engines and show that your website is active. Adding special features, such as a blog, can also help. If your blog content is particularly noteworthy, you can expect more traffic to head your way. Your blog content should offer something useful to readers, such as tips for using your products.

 

6. Prepare a Festive Look

A festive design for your website encourages your customers to start thinking about the holidays. You don’t need to spend excessive money on a festive look; changing some pictures and making some cosmetic changes, such as altering the font color, can help dress up your website. Your holiday look should also include banners displaying any specials you plan to run, including discount codes.

 

7. Brush Up Your Social Media Presence

Social media networks offer an excellent way to connect with individual customers, generate buzz about your products and direct traffic to your website. Don’t let your social media networks sit unused with only a link to your website; update them frequently and interact with your customers. Make sure your profile on each platform matches so that you have cohesive branding. As the holidays draw near, using social media to announce your specials will help you get more interest from potential customers.

 

8. Beef Up Your Website’s Server

If your website is unable to handle massive amounts of traffic at once, a crowd of shoppers on big sales days could lead to sluggish performance or an outright crash. Major server problems are not something to be taken lightly; investing in the right server infrastructure for your expected traffic is a good way to avoid these issues. If your customer base is larger, you might need a dedicated server to keep your website afloat during the holidays. Dedicated Servers may cost more than basic shared or cloud hosting, but your website won’t be at the mercy of problems caused by other websites/users on the server.

Examining every aspect of your website before the holidays arrive can help you prepare a strategy to improve customer satisfaction and your own business success. A good website requires many things, including fast loading times, quality customer service and security. Working on these elements early can ensure that your website is ready long before your customers even start to think about tackling their holiday shopping lists with your business.

 

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Written by David Maurer on October 30th, 2019

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