If you run a personal or business website then it’s vital you take steps to secure your website and protect it from hackers. Criminals have many reasons for wanting to gain unauthorized access to your content, and all of them will impact you and your business in a negative way. By following the steps below, you will not only keep your website and data safe, but also your business.
When hackers want to take control of your website and to cause damage, they will search for your administration directories. If they can locate them, then the hackers can steal your login details or give themselves access. Many programs are available that will scan websites to find administrative credentials, and you can protect yourself by renaming your directories.
Although this step might seem small, don’t get tempted to overlook it because you must do everything that you can to stay safe. The name that you give your directories is not important as long as you know how to access them when you need to make changes.
Hackers will sometimes use brute force software to access your administration panel, and they can do anything they want from there. The brute force software works by repeatedly entering different numbers and letters into the username and password fields until it finds the correct combination. You can protect yourself from such attacks by using strong passwords that contain letters, numbers and special characters.
Although it’s still possible for hackers to use brute force software to break into your website, they are not likely to succeed. A complex password can resist a brute force attack for several thousand years before the correct combination is discovered. Unless your website contains extremely sensitive data, the hackers will likely move on to an easier target.
Encrypt Your Important Files
Many people store files on their website as plain text, and that makes it easy for hackers to steal and read the information. The problem becomes that much worse when the data contains the credit card numbers of your customers. You can add an extra layer of safety by encrypting your files so that they become all but impossible to read.
An encryption program works by scrambling a file until it’s unreadable, and only the person with the correct decryption key can reverse the process. If your important files are encrypted, hackers will not be able to see them even if they gain access to your website.
One of the ways that hackers gain access to a website is by looking for software vulnerabilities. They will reverse engineer software and scripts to find methods to take control of your content and to view your files. To combat that problem, software developers consistently release updates for their programs, which address known weaknesses.
But some webmasters are still reluctant to update their sites because they don’t want to experience any downtime. When you choose not to install recent updates, you are inviting criminals to exploit you and your users. Ensure that you are always using the latest scripts when your goal is to safeguard your website.
When protecting your website data is your No. 1 goal, utilizing a backup solution is a must. However, If all of your files and backups are stored on the same server, you risk losing everything if that server gets destroyed or compromised. The good news is that you can combat this problem by utilizing a Cloud Backup solution. This option involves uploading the data that you want to protect to ‘The Cloud’ – a cluster of servers located in a remote, secure datacenter.
Running a business can be very demanding and it may not leave you with enough spare time to regularly maintain your website’s security. If this scenario sounds familiar, your best bet may be to switch to a Managed web hosting solution. TurnKey Internet offers a complete all-inclusive fully managed service that lets you focus on your customers while running your business – leave the infrastructure, software updates, security, backups, and uptime to us. We provide a turnkey solution that employs a unique combination of Application and Network Engineers, deep-level performance monitoring and on-going guidance to maintain and optimize your cloud-based hosted infrastructure. You get all-access to our Support and network Engineers – far more cost-efficient than hiring, onboarding, and building your own team of tech gurus. As technology changes daily, we’ll keep your systems secure and up-to-date, while you focus on your business
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When you are first getting started, a shared hosting plan is enough to help you meet your goals. It gives you a place on the web to collect leads, showcase your samples and sell your products and services. The problem with shared hosting, though, is that it comes with limited speed and storage space. Although it’s enough while your business is still small, you might want to think about upgrading as your business starts to grow. Many people have a hard time deciding when to make the switch, and if you can relate to this problem, then the following information will get you started in the right direction. You will learn about the benefits of using a VPS, but you will also get a clear picture of when to take action.
With most shared hosting plans, your performance can be impacted by the way that other people on the server use their resources. If someone else’s website is getting a lot of traffic or being attacked, then your website might slow down or even go offline for a while. If you depend on your site to generate sales, then this downtime is unacceptable. When your customers want to make a purchase, they are not always going to wait for your content to come online again. So any performance issues that you experience can hurt your profitability. A virtual private server, or VPS, will help you avoid that problem by providing you with exclusive resources. A VPS also enables your business to customize the performance resources and software based on your company’s unique needs. Things like Virtual CPUs, memory, and storage space, can all be customized and upgraded on a VPS. With shared hosting, you are limited to the software already installed on the server, and sometimes it may lack a requirement or feature your business needs. But with a VPS, you have full flexibility over which software your virtual server runs, even down to the Operating System.
Another downside of shared hosting is the lack of Administrative or root access to the server. This limitation affects what software you can install as well as the settings and options that you can configure on the server. This can greatly impact the potential of what you are able to do with your website. However with a VPS, you do have root or admin access, giving you the ability to better monitor and troubleshoot your website, with full access to your virtual server’s logs. With a VPS, you have exclusive access and can dictate who shares that access. This allows you to better secure the contents on your server and alleviates the concerns of sharing a server with malicious or careless users. Also because you have full control over the virtual server, you can better enhance and customize its security based on your unique needs.
If you have decided that you need to upgrade, then consider it a good thing. Needing more resources means that your business is growing and that you are attracting plenty of new customers. Having a VPS will help you accommodate even more web traffic, and you will not need to worry about losing sales or customers due to downtime. The speed and performance of a VPS will also help you maintain a professional image, which will enhance and preserve your reputation.
Some business owners procrastinate when they need to upgrade their website, but doing so hurts them more than they likely suspect. Ensuring that your hosting plan is capable of meeting your needs is a vital factor when it comes to getting the most from your business, and you can get started right away.
But, before you select your VPS / Cloud Server Provider, there are 10 Questions you should ask first.
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If you’re in a store and ready to check out but you can’t find someone to help you, chances are you’ll stick around. You may even wait quite a while since you’ve gone through all the trouble of going to a store and selecting which items you want. However, if you’re waiting a long time for a website to respond, you can be on another site making the same selections within seconds.
For this reason, it’s essential that your website runs quickly and loads within mere seconds. People have a large selection of websites that they can get information from or do business with, and you need to be sure that your site is providing what people want very quickly. Additionally, it’s not just sites that sell items that need speedy load times. Sites that generate revenue from ads also need to load quickly to prevent the loss of income.
It Can Lower Your Conversion Rate
Studies show that people are steadily becoming less patient when it comes to waiting for web pages to load; 47 percent of people expect a website to load in two seconds or less. For mobile sites, you are given about three seconds before more than half of visitors say they will leave. Even if you’re getting people to stick around, a slow load time can drop your conversion rate.
A study done by Amazon showed that just a 0.1 second slower load time resulted in a one percent decrease in sales. While Amazon is enormous and your website may not be able to generate that much traffic or sales, it shows that even tiny slowdowns can still have a tangible effect on your business.
Search Engine Ranking
If you run a business website, you’re probably at least familiar with the concept of search engine optimization, which involves signaling to search engines that people who are searching for particular terms or phrases would benefit from visiting your site. Google, and other search engines, include user experience as a metric when determining where your website will end up in search engine results.
User experience includes a number of things, including the quality of content on a site, if it’s easy to navigate and how quickly the website loads. Google doesn’t generally release specific information about how metrics are weighted, but a slow website can dramatically reduce your user experience score. With SEO being so competitive, the last thing you want is a slow website dragging your ranking down.
One of the reasons that user experience is a part of many search engine ranking metrics is because people tend to not return to websites that worked poorly for them. Research done by Statista indicates that a quarter of shoppers will abandon an online shopping cart if the website is too difficult to use.
Having a slow website can also make visitors do more than just wait. It can also keep certain parts of your site from working because scripts still need to load. Someone may fill out a form or attempt to add an item to a shopping cart and get an error or find that nothing is happening.
Additionally, when a website is slow, it may not load properly or things on the page may start adjusting themselves, changing the locations of images and text as people are trying to read or use the site. These types of frustrations can easily send someone away from your site with a commitment to never return.
The Need For Speed On Mobile
Mobile users can be even more impatient than people on PCs. With the number of individuals using mobile devices to both surf the web and make purchases, it’s essential that you’re not driving away customers and visitors with a slow site. In addition to needing to create mobile and desktop versions of your site, you need to be sure that mobile versions load quickly and aren’t just designed to fit on a smaller screen.
People on mobile devices often have data caps, and although powerful, smart phones have far less processing power than computers. Images need to be shrunk in terms of both pixels and file sizes, and scripts need to be kept down to the minimum required for the site to function. Along with rating user experience for desktop websites, Google also measures user experience for mobile sites. Furthermore, in the last year, they’ve started ranking mobile friendly sites higher when people do searches on a mobile device.
Loss of Ad Revenue
Depending on the ad network that your website is hosting advertising from, you may only get credit for ad views if the ad loads properly, if the visitor to the page has the ad show up on their screen or both. If your website is very slow, ads may not be loading properly, depriving you of revenue. Google found that 25 percent of mobile sites with load times under five seconds had higher ad revenue.
Resolving Your Speed Problems
Whether you have a slow site or would just like your site to run faster than it already is, one of the first things you should look at is cutting down on scripts and reducing the size of image and media files. Scripts can slow down even a bare bones site because they use a server’s bandwidth, processing power from the server and processing power from the computer they are being loaded on. Unless your site – and the page that someone is on – needs a script or function to run, consider ditching it.
Media files can also dramatically increase the amount of time that it takes for a site to load. Instead of eliminating image files, see if you can’t compress them or use another file type that results in a smaller image. A small loss in image quality can cut an image’s file size in half.
Another consideration is the server or hosting provider you’re using. You may need more bandwidth or processing power, and if you’re using shared hosting, it may be time to upgrade to a VPS or Dedicated Server solution.
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Whether you’re an online business or an individual looking for more power, flexibility, and control over your web hosting solution, the answer for you may be a dedicated server. With a dedicated server, your business has exclusive use of that server’s resources. You also have the flexibility of customizing the server to meet your individual performance and security requirements. To fully understand why a dedicated server is the better solution for you or your business, let’s take a look at the top five benefits they provide.
1. Exclusive Resources
When using a dedicated server, every bit of power, storage, and bandwidth is exclusive to you and no one else. Not only will this give your business more room to work with and expand, it will also prevent issues with your site caused by other websites. For example, if you’re site is hosted on a shared server where there is another website that is being attacked or hogging up resources, this can affect the performance of your company’s site.
2. Dedicated IP Address
Each dedicated server comes with its own dedicated IP address. With shared hosting, your site may be sharing an IP address with multiple websites. If your website happens to share an IP with a site that spams or contains malware, this can cause multiple problems. Your website can end up getting blocked, your email rejected as spam, even your search results can be affected. Another thing to consider is whether or not you’ll be running an e-commerce or selling things on your site. If so, you will need to have an SSL for your site, which in turn requires a unique dedicated IP.
A dedicated server allows your business to customize the hardware and software based on your company’s unique needs. Things like CPU, Memory, Hard Drive, even the speed of the server’s network port, can all be customized and upgraded on dedicated servers. With shared hosting, you are limited to the software already installed on the server, and sometimes it may lack a requirement or feature your business needs. But with a dedicated server, you have full flexibility over which software the server runs, even down to the Operating System.
4. Better Access
Another downside of shared hosting is the lack of Administrative or root access to the server. This limitation affects what software you can install as well as the settings and options that you can configure on the server. This can greatly impact the potential of what you are able to do with your website. Another advantage of administrative/root access is the ability to better monitor and troubleshoot your website, with full access to the server’s logs.
5. Better Security
With a dedicated server, you have exclusive access and can dictate who shares that access. This allows you to better secure the contents on your server and alleviates the concerns of sharing a server with malicious or careless users. Also because you have full control over the server, you can better enhance and customize its security based on your unique needs.
Now if you’re worried that you’re not tech savvy enough to run your own dedicated server, consider the option of going with a Managed Dedicated Server solution, which will provide many additional benefits on top of what’s listed above. Also if cost is a concern, check out our latest Best Value Dedicated Servers. There are countless other advantages to using a dedicated server, however the 5 above are some of the most notable. So before you decide to host your website on a shared server, consider the added flexibility, reliability, and performance that only a dedicated server can provide.
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While outsourcing non-core business functions to cloud-computing enterprises is a growing trend, many firms still prefer to keep a close eye on their most critical business functions and databases. Internet professionals such as website hosting providers and website designers are well aware of vast server farms that rent dedicated servers to website design firms, retail concerns and innumerable other commercial and non-commercial organizations, but colocation providers generally have worked quietly in the background. Still, they continue to offer invaluable services to businesses that wish to retain ownership of the computer servers that host their core business functions and intellectual property while also outsourcing hardware management and its associated concerns to industry professionals.
For many companies, offloading the care and feeding of computer servers onto trained IT professionals at a colocation provider carries multiple advantages. Indeed, colocation services have steadily expanded year after year with leading industry experts expecting the global colocation market to exceed $33 billion by 2018. An in-depth examination shows that five major considerations lie behind the decision by CIOs and other corporate officials to rely on colocation services.
Colocated servers are only as good as the internet connectivity that allows them to cram immense flows of data up and down the line, and colocation providers typically subscribe to multiple high-level broadband providers such as Level 3 Communications to establish superior bandwidth redundancy and to encourage competition that results in cost savings for both the colocation provider and server owners. Quite apart from the sheer efficiency of sharing top-tier bandwidth access across innumerable servers, the climate-controlled environment keeps servers within a consistent temperature range to ensure that sensitive network equipment and server components don’t fail from extended exposure to excessive heat.
The impact on productivity from moving corporate offices, encountering a natural disaster or suffering through an extended interruption of electrical power can be disastrous. Even the most efficient company may experience a series of unfortunate events that repeatedly delay its return to full operational status. In the meantime, customers may be yelling about misplaced orders and bungled services, and employees may be left without real work as core business processes fail to function as expected.
More than a few CIOs and other upper-management staffers prefer instead to shield the company’s critical server operations from such potential chaos by entrusting them to an efficient colocation provider with multiple power backups and contingency plans for dealing with everything from earthquakes through cable-chewing squirrels.
In an age of brazen corporate espionage by overseas agencies, ensuring physical data security can be a challenge. Even in the absence of foreign or domestic interest in valuable intellectual property held by a business, employee honesty and awareness of basic security precautions aren’t always guaranteed. Hard drives and other computer components sometimes have a habit of walking out the door, and allowing direct physical access to servers located inside open offices also increases the risk of malicious hacking attacks by criminal gangs through the agency of malware-laden USB sticks left lying around in company parking lots.
A well-equipped colocation provider likely will lock down its facilities with multiple security measures, including burglar-resistant, alarmed entry and exit doors; coded access procedures that track all physical access to hosted servers; strategically placed surveillance cameras; biometric scanners to prevent unauthorized access by intruders and even individually locked cages for each client’s servers. Spreading the cost of these high-security measures across hundreds or thousands of servers allows the colocation provider to efficiently offer economies of scale otherwise unavailable to the great majority of small to mid-size businesses.
As a business expands or contracts in response to unpredictable economic swings and marketplace developments, its computing needs may similarly fluctuate. Managing human resources typically represents the largest expense for the great majority of firms, and the hiring and firing process is invariably expensive and painful. Instead of suffering through unpredictable demand cycles for in-house staff to manage IT hardware resources, business customers may purchase additional servers from the colocation provider or else instruct a responsible staffer to purchase additional custom equipment to be delivered to the colocation provider for installation.
5) Financial Predictability
Maintaining in-house data management facilities typically invites unexpected capital outlays that play havoc with limited quarterly budgets. Many firms prefer the predictability of a fixed monthly outlay that covers the great majority of expenses associated with managing critical IT hardware capability across all corporate functions. Strategic planning and corporate accounting become easier with fewer surprises for the unwary.
Only robust discussion among company principals can determine the ultimate wisdom of outsourcing IT hardware management functions to a dedicated third party. However, the cost savings, significantly improved operational stability and peace of mind offered by the colocation option have proven to be compelling value propositions for an expanding number of commercial enterprises, as well as SMBs and other organizations. For more information regarding colocation as well as the Colocation Solutions we provide here at TurnKey Internet, visit our website: https://www.turnkeyinternet.net/colocation/
Why Colocate With TurnKey Internet?
TurnKey Colocation is the ideal solution for companies, service providers, small businesses and IT resellers who want a stable environment in which to completely control their assets.
When utilizing our state of the art colocation facility you are able to control your hardware, software and networking to your needs without worrying about the supporting infrastructure. In doing so, you will immediately recognize tremendous savings while also getting peace of mind that your equipment is hosted in a 100% sustainable, green and SSAE16 audited, secure facility.
Traditionally, customers would create their own localized infrastructure which is costly and inefficient making colocation with TurnKey Internet the ideal solution. By colocating in our facility you are able to focus on your business and not on office networking, power or server issues that plague localized installations and office infrastructure. We provide redundant networking, power and cooling to ensure your services remain online and accessible at all time.
Our facility is redundantly networked with several TIER-1 peers allowing us to offer several connectivity options allowing our customers to reach theirs as quickly as possible and without worry of network downtime, which is completely SLA protected.
All colocation customers have 24/7 hour access to their equipment and also receive network reboots per-port or per-strip at no additional charge. Whether you purchase a single U, multiple racks or an entire cold containment POD, we include rebootable PDU’s or PDU ports with EVERY colocation purchase.
At TurnKey Internet we are available 24/7 to assist you with all your needs.
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No matter what your business offers, building an online presence is an essential part of becoming a global brand. Any business owner can put up a website with little trouble. However, you need a lot more than a simple HTML page to make an impact on the crowded stage of the Internet. Engaging content, elegant designs and a willingness to embrace the latest changes in technology and social networking can help your business website stand out.
Your website’s content can have a major impact on your audience and your search engine ranking. Evergreen content, which refers to content that is almost always relevant regardless of when a visitor views it, can continue to serve your website well for years. Time-sensitive content, such as a special event guide from three years ago, will not rank highly with search engines after the event has passed. Take the time needed to go through your website’s content, retiring old content and updating pages that are still useful.
Strong Presence on Social Media
Social media networks are not going away anytime soon. Finding your own voice on social media is a great way to gain a wide audience of customers. Some businesses choose to do the bare minimum with social media, such as tweeting the occasional new product or posting on Facebook every other month. This approach may not win you too many followers, however. If you want to take an active approach instead, start by interacting directly with your customers. If someone tweets a question about a product that you make or sell, respond as soon as you can. Every time you post a new blog entry, share it on Facebook.
Fast Website with a Responsive Design
Desktop computers were once the primary method of browsing the Internet. Today, people can view the web through a long list of devices, including video game consoles, smartphones and tablets. If your website only has a desktop design, customers using other methods to browse may have significant trouble reading or interacting with your website. A responsive design offers an ideal solution; the design cleverly adjusts to best fit the screen of the user, no matter how big or small.
Multiple Methods of Contact
Your customers have their own preferences for how they like to get in touch with companies. Customers who are versatile with smartphones and social media may prefer to contact you through Twitter. Other customers may want to stick with email or use a form on your website. Make sure your website is equipped with a simple page detailing all of the methods of contact available. A live chat feature is another great way to connect with your customers and quickly solve minor issues; if this method of contact makes sense for your business, be sure to include it.
A Blog with Regular Updates
Blogs are powerful tools that let you connect with customers, offer useful information and build your search engine ranking. Even if you don’t consider yourself an expert writer, you can still make a meaningful impact through your blog. Write about topics that are closely related to your business and offer something of value to your readers. If you sell gym equipment through your website, for example, your blog should include articles about eating healthy and new exercises to try. It’s not a bad idea to post blogs that address timely issues, but you should focus on writing blog entries that will generate search traffic throughout the year.
A Comprehensive Branding Strategy
Developing a brand for your online presence is a good way to build recognition for your company. Start by unifying all of your online profiles, including your social media accounts. Each profile should use the same imagery so that your audience can instantly recognize your company whenever you post. Your branding should reflect your website through either the use of logos or color scheme. If possible, use the same username across all of your profiles, and opt for a username that is simple and memorable. Once you’ve built your brand, you can work on boosting your brand’s reputation through positive reviews and good customer outreach.
There are many ways to market your company online, including some that won’t cost you a dime. Dutifully building your brand through tweets and Facebook shares will net you some customers, but it may take some time to see the full benefit of your labors. Targeted advertising can help you generate customers more quickly. You can use a number of methods to achieve this, including soliciting bloggers to post about your company and paying for banner advertising on popular websites. You can also produce videos and other multimedia content about your company’s products and services to improve your online presence and build customer loyalty.
Improve Your Search Engine Rankings
A good search engine ranking will help you become the popular choice when customers are searching for your product or service. Optimizing for search engines can be done through a variety of means, including building organic links with other companies or individuals. For example, you could ask bloggers to become brand ambassadors for you in order to get your links on their websites. Fresh content can also be a big boost for your ranking; updating your blog regularly can help with this. Keeping your social media profiles updated with frequent links to your fresh content can also help. If you produce videos, make sure that your video posts link back to your website as well.
The strength of your company’s website and online presence can help drive your success. A winning online strategy helps your company to live where your customers are. Putting time and money into developing a quality online brand will generate long-term returns on your investment and help your company to thrive in today’s competitive economy.
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As we look back on 2016, we would like to send out a sincere “Thank You” to all of our clients, colleagues, and friends. We never forget that without you our business would not exist.
To show our appreciation, here is an exclusive New Year’s Special Offer – Receive an additional 10% off* your next order using coupon code: NEWYEAR2017
Our 2017 “Best Value” promotions are now live, with up to 80% off. Plus get an additional 10% Off using coupon code: NEWYEAR2017.
For even MORE savings, an additional 10% off on our Dedicated Servers and VPS/Cloud Servers when you pay annually!. Yes you can stack all these discounts at once, for a limited time only!
So enjoy the extra 10% discount on top of these amazing Best Value deals at https://turnkeyinternet.net/special-offers/
- Up to 50% off on all Cloud/VPS packages here: https://turnkeyinternet.net/cloud-hosted-virtual-servers-vps/
- Up to 75% off on our cPanel Web Hosting packages here: https://turnkeyinternet.net/linux-cpanel-web-hosting/
- Save over $4,500 (more than 80% off!) on our Best Value Dedicated Server deals at: https://turnkeyinternet.net/dedicated-servers/
All discounts are for LIFE, as long as you keep the product active, paid, and the account in good standing your discount will apply for the life of the product you order!
* Coupons and special offers are limited to 1 per client, new orders only, and may not be combined with other coupons, free trials, or special offers.
This special offer expires 1/31/2017 – See https://turnkeyinternet.net/special-offers/ for all details and limitations.
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Redesigning your website might be one of the most important business moves you make as 2016 gives way to 2017. A redesigned site can mean more visitors, more sales conversions and a positive impact on your bottom line. Of course, redesigning your website may also be one of the most time- and resource-intensive tasks you undertake this year. That’s why planning ahead is essential. Creating a detailed plan for your site redesign ensures that your efforts will be both time and cost effective, and it helps to ensure that your site truly meets your business needs too. Here are seven steps to take as you develop your website redesign plan.
1. Evaluate Your Current Site
Taking an honest look at your current website design is the very first thing you should do if you’re planning a redesign. Start by making a list of what works on your website. Then, make a list of everything that isn’t working. You’ll want to consider basics such as site color, visual layout and your company’s logo. You’ll also need to take website functionality when it comes to navigation, contact forms and e-commerce tools into account. Ask your staff for their opinions about the current site, and be sure to take a second look at any feedback you’ve received from website users too.
Part of evaluating your current site is looking at important metrics. Be sure that you’ve considered:
- Overall site traffic
- The bounce rate for visitors
- Your site’s current search engine ranking
- Your site’s performance ranking
- How visitors spend their time on your site
- The conversion rate from lead to customer for your site
- The total monthly, quarterly and yearly sales generated by your site.
2. Create Goals for Your New Site
Once you’ve evaluated what does and doesn’t work on your existing site, you can start setting goals for your new site. Maybe you want to attract more consumers in your local area, or perhaps you need to redesign your site so that it accommodates visitors on tablets and smartphones. Create both aesthetic and use-related goals to direct the general redesign process.
In addition to creating these general goals, you should also create specific goals based upon current website metrics. For example, you might aim to increase traffic by 50 percent or to improve the search engine ranking of your site. Creating clear goals based on metrics will make measuring the success of your site redesign much easier.
3. Get to Know Your Audience
You might think that you know your website audience, but there’s no room for error when it comes to investing in a redesign. Work with your internal marketing team or hire an outside consultant to do research on your target demographic. Understanding who is likely to visit your site and what tools they hope to find on your site will be invaluable during the redesign process. Be sure that you’re also looking at the keywords that visitors are using to find your site so that you can target them during the redesign process.
4. Take Stock of the Competition
In addition to getting to know your audience, it’s essential that you get to know your online competition too. Start by reviewing the websites of any major, brick-and-mortar competitors. How are their sites organized? What are they doing to convert visitors into customers? What kinds of resources are they offering to visitors?
Once you’ve evaluated local or real-world competitors that you know about, conduct keyword-driven searches to identify online-only businesses that might be competing with yours. Evaluate these sites using the same criteria you used to evaluate other known competitors. As you evaluate your competition, jot down ideas of how your website can set your business apart from others.
5. Identify Your Content Strategy
A visually striking website is important, but a redesign is useless unless you also have a strong content strategy. Decide what types of photos, graphics and text you’ll use to attract visitors to your site and engage them once they’re there. Evaluate the current content of every page of your site, and determine how it can be improved or built upon. Think about the strength of your site’s current SEO strategy and what can be done to improve it.
If your website doesn’t currently feature a blog, now is a good time to consider adding one. Ensure the success of your blog by deciding:
- How often you’ll create new posts
- What type of information posts will include
- Who will write your posts or how you’ll source them
6. Make the Big Design Decisions
Once you’ve determined your overall website goals and have decided what type of content you’ll include, you can start making aesthetic decisions. Consider the overall layout of your website, what colors it will use and whether your logo needs to be redesigned. Remember that making your website an extension of your branded image is essential.
Of course, you’ll need to make technical decisions as you make design decisions. These include the framework on which your site will be built and how you’ll meet mobile optimization needs. Be sure to go over site security concerns with your design partner too. Preventing hackers from accessing customer information is essential to building confidence with web visitors.
7. Create a Project Completion Timeline
Once you’ve made major redesign decisions, you should create a timeline for your website relaunch. Your chief priority here should be to minimize site downtime and ensure that visitors can still use your site during the redesign process. As your redesign progresses, be sure that you’re meeting your timeline goals. Doing so is essential to budget control and allows you to alert website users of coming changes in a timely fashion too.
As with most big business decisions, the success or failure of a website redesign depends largely on planning. Taking the time to plan now will ensure that you get what you want from your site redesign and that you’re able to stay on budget while doing so too. Make a thorough plan now so that you can kick back and enjoy the success of your new website when it launches.
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cPanel provides convenient server access and a user-friendly interface for managing your website. However, like any online environment, it has several potential security problems. As a responsible webmaster, it’s up to you to recognize these vulnerabilities and take steps to close any loopholes hackers could use to access your server or site. Take charge and manage critical access points with these eight cPanel security tips.
Create Strong Passwords
From the main cPanel portal to individual email accounts, every login point needs a strong, secure password. Guidelines for length vary, and some sources suggest as many as 14 characters to ensure protection. Longer passwords allow for more complex combinations of numbers, symbols and upper- and lower-case letters. Use a different password for accessing cPanel, FTP, email management and other secure areas, making sure none of them contain obvious information such as phone numbers or birthdays.
If you have trouble coming up with enough different combinations, try an online password generator. A password manager is useful for keeping track of your login information for all of cPanel so that you don’t have to look up each password every time you sign on.
Install a Firewall
A firewall lets you access cPanel while keeping unauthorized users out. Think of it as a border patrol for your server, constantly checking to ensure only the right people get through. ConfigServer Security and Firewall (CSF) is a popular firewall application for cPanel designed to serve this purpose. It scans the system on a regular basis and checks authentication logs to keep your site safe from hackers at all times. CSF also provides feedback on how to make your server more secure overall. Since more is better when it comes to security, check these reports and make any necessary changes as soon as possible.
Be a “Brute”
Although a firewall can prevent hackers from gaining access to your site, it won’t stop them from trying to log in. Brute force protection is a feature of cPanel used to block IP addresses after multiple failed login attempts. Found in the Security Center section, this option is easy to enable and customize. Use the IP Deny Manager to manually input IP addresses known to be malicious so that they’re never allowed to log on.
You can customize the brute force option, known as cPHulk, by setting how many minutes the tool monitors for repeated logins, the maximum number of failed logins allowed and how long each IP ban stays in place.
Stop Anonymous FTP Access
With anonymous FTP, anyone can log in to your site via FTP with only a username and a generic password. This may be useful for sharing files with a large number of people, but it’s like an open door to hackers. When all users can gain access to your server through such a simple process, every file becomes subject to tampering.
Set your FTP preferences to allow only for SSL logins, and require a password to be entered each time. The setting can be found under FTP Server Configuration in cPanel.
Make SSH Secure
Secure shell (SSH) is a convenient way to access your site from a remote location. Unfortunately, it can also provide an entry point for hackers. Information sent through SSH is authenticated and encrypted to prevent outside manipulation, so malicious users can’t touch it unless they break through your security measures.
The default port of 22 is the most common setting for SSH access. Changing it to another available port and implementing a security key for logins minimizes the risk of being hacked. Switch the settings from SSH1 to SSH2 for additional protection.
Protect Against Hotlinking
Hotlinking is the practice of linking an image or file on one server directly to a page on a remote website. Some people do this in ignorance, assuming the easiest way to embed an image is to use the original link, but it’s generally considered a bad practice. Hotlinked files use bandwidth from your site every time someone accesses them, and this has the potential to overload your servers if too many requests are made.
The Security section of cPanel offers hotlinking protection. Simply enable the setting to prevent third parties from linking to your files. Add an extra layer of security by specifying certain file extensions you don’t want to be hotlinked.
Tweak Your Settings
While you’re taking care of the larger security issues in cPanel, make sure you don’t neglect less common settings. Open Tweak Settings under Server Configuration to access an entire list of other possible security measures. With this checklist, you can:
• Help prevent the sending of unauthorized emails, including spam
• Shut down potential email attacks
• Block malicious referrals or redirects from hijacking your site
• Stop the generation of proxy domains
• Require IP validation for cookies
• Set up an additional security token for cPanel access
Enabling these supplemental security settings helps address any remaining vulnerabilities and keep hackers at bay.
Your web host should have automatic cPanel updates in place. If not, go to Update Preferences in the Server Configuration area and enable the setting yourself. Old versions of software, including cPanel, may contain security vulnerabilities hackers can use to access your server. Automatic updates ensure you’re always running the latest version of cPanel with any associated security patches and bug fixes. Go back and check once and a while to confirm updates are running as they should. If not, update manually and contact your web host to find out why the setting isn’t working.
Security is one area of website management where you should never cut corners to save time or effort. The smartest thing you can do is implement proper security measures for cPanel as soon as your hosting account is set up. Don’t wait until disaster strikes or assume the security promised by your web host is enough. Take proactive measures to keep hackers out and stay in control of your cPanel environment.
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LATHAM, NEW YORK (December 13th, 2016) – Leading Datacenter and Cloud Hosting Solutions provider TurnKey Internet, Inc. announced today the completion of the expansion to its flagship Datacenter in New York’s Tech Valley Region. The expansion increases total capacity of the New York datacenter by 50% as well as adding additional network capacity, high speed computing servers, and redundant environmental systems to meet the growing demand for its Colocation and Cloud-based solutions.
Less than six months after announcing the opening of their new California datacenter, TurnKey Internet’s latest expansion to its flagship New York Datacenter continues to strengthen the company’s enterprise-class cloud-based infrastructure, which currently provides solutions to clients in over 150 countries. The expansion not only increases total capacity, but also includes upgrades to the datacenter’s cooling systems, FM200 fire suppression and detection systems, as well as additional network redundancy and capacity.
Constructed in 2012, TurnKey Internet’s New York Datacenter leverages state-of-the-art green technologies, such as Cold-Containment Pods, smart-aisle cooling technology, and high voltage efficient power delivery systems. The facility maintains a zero carbon emission foot print by sourcing hydroelectric power through Governor Cuomo’s ‘ReCharge NY’ Program and using its advanced on-site solar power array. The facility is among the most energy-efficient datacenters world-wide. In 2013, the facility was the 2nd in New York to be designated as an ENERGY STAR® certified data center by the United States Environmental Protection Agency (EPA). In 2013 the New York State Department of Environmental Conservation awarded TurnKey Internet an Environmental Excellence Award for the cutting-edge green design and operation of the 100% non-fossil fuel consuming sustainable datacenter.
“The expansion of our New York Datacenter matches our vision of providing our customers access to best in class enterprise-grade IT resources on a ‘turnkey’ platform,” said Adam Wills, CEO of TurnKey Internet, Inc. He continued “Demand only is increasing for colocation and hybrid cloud solutions. The expansion of our datacenter and infrastructure allows us to continue to deliver the best Cloud Services with increased redundancy and more value to our existing and future clients.”
For more information about TurnKey Internet’s latest expansion or to speak with a Cloud Hosting Solutions expert, visit https://turnkeyinternet.net/
About Turnkey Internet
Founded in 1999, TurnKey Internet, Inc. is a full-service Cloud Hosting Solutions provider with Datacenters in New York and California specializing in Infrastructure as a Service (IaaS) to clients in more than 150 countries. Services offered in both East Coast and West Coast, USA – include Public Cloud, Private Cloud, Dedicated & Bare Metal Servers, Backup & Disaster Recovery, Online Storage, Web Hosting, Managed Hosting, Hybrid Solutions and Enterprise Colocation. Headquartered in New York’s Tech Valley Region, TurnKey Internet’s Flagship company owned Datacenter offers SSAE 16 Type II certification powered exclusively by on-site Solar and Hydroelectric sources to provide a 100% renewable energy footprint. In 2013 the facility was designated as the 39th ENERGY STAR® Certified Datacenter in the United States. For more information, please call (518) 618-0999 or visit www.turnkeyinternet.net/media.
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