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TurnKey Internet, Inc receives SSAE 18 SOC 1 & SOC 2 Certification and HIPAA Compliance with HITRUST CSF Certification   no comments

Jul 17, 2018 @ 9:34am Press Release

TurnKey Internet

LATHAM, NEW YORK (July 17, 2018) – Leading Data Center and Cloud Hosting Solutions provider TurnKey Internet, Inc. announced today that their flagship Data Center in New York’s Tech Valley has received SSAE 18 SOC I & SOC II with HITRUST CSF certification. After a thorough audit, TurnKey Internet was deemed compliant with the regulations required to attain certification. The examination was conducted by SOC audit specialists The Moore Group CPA, LLC.

SSAE 18, previously known as SSAE 16 or SAS 70, contains the rules for a CPA firm conducting an attestation of a service organization’s internal controls and issuing a System and Organization Controls’ (SOC) report. The SOC certification audit investigates several core areas: security, availability, processing integrity, confidentiality, and privacy. It verifies that TurnKey Internet’s Data Center is of the utmost security, integrity, and reliability. It confirms that TurnKey Internet has procedures and safety precautions of the highest certification standard in place to ensure the security of the facility and its clients’ data within.

In addition to the SSAE 18 SOC 1 & SOC 2 certifications, TurnKey also earned HITRUST CSF certification. This certification demonstrates TurnKey’s compliance with U.S. federal and state government HIPAA regulations, standards and frameworks, regarding the security and protection of electronic personal healthcare information. This achievement places TurnKey Internet in an elite group of organizations worldwide that have earned HITRUST CSF certification and maintain a HIPAA compliant data center.

“Attaining the SSAE 18 SOC 1 & SOC 2 with HITRUST CSF certification was a significant goal and milestone for us,” remarked Adam Wills, President and CEO of TurnKey Internet. “We pride ourselves on our unparalleled reliability, security, quality of service, and—most importantly—customer satisfaction. This certification not only proves that we are excelling in those areas, but also assures our new and existing clients that they are receiving the best possible service and data protection available.”

For more information about TurnKey Internet’s Albany Data Center, or to speak with a Cloud Hosting Solutions expert, visit https://www.turnkeyinternet.net/datacenters/new-york/albany/

About TurnKey Internet
Founded in 1999, TurnKey Internet, Inc. is a full-service Cloud Hosting Solutions provider with Data Centers in New York and California specializing in Infrastructure as a Service (IaaS) to clients in more than 150 countries. Services offered in both East Coast and West Coast, USA – include Public Cloud, Private Cloud, Dedicated & Bare Metal Servers, Backup & Disaster Recovery, Online Storage, Web Hosting, Managed Hosting, Hybrid Solutions and Enterprise Colocation. Headquartered in New York’s Tech Valley Region, TurnKey Internet’s Flagship company owned Datacenter is SSAE 18 SOC 1 & SOC 2 certified, as well as HIPAA compliant with HITRUST CSF certification. The facility is powered exclusively by on-site Solar and Hydroelectric sources to provide a 100% renewable energy footprint and in 2013 was designated as the 39th ENERGY STAR® Certified Data Center in the United States. For more information, please call (518) 618-0999 or visit www.turnkeyinternet.net/media

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Written by David Maurer on July 17th, 2018

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How a Green Data Center Can Help Your Business   no comments

Jul 10, 2018 @ 10:37am data center

Green Data Center Servers

Businesses are relying increasingly more on proper computing software and hardware. Regardless of the type of business, computing plays a role of some sort. Small contracting service type businesses use computing for accounting and to market to their clients, while a larger business with hundreds of staff members manage computer networks to carry out all of the various processes of their respective business.

 

Promoting Green Initiatives

One of the common denominators in many of today’s businesses is the promotion of green initiatives and making environmentally correct changes in their business as an image builder to their clients. These green practices range from energy efficient lighting to utilizing biodegradable cleaning products. Most of these businesses make sure it is well known and promoted that they are doing their part in protecting our environment. It has become almost a necessity for many industries that they promote green initiatives to be accepted by their customer base.

Some may question the sincerity of many companies that on one hand self-promote when they make a decision to switch to something like recycled paper while their computing infrastructure is having an increasingly negative effect on the environment. No one is saying they should eliminate their computers and just use recycled paper to run their business. However, they should become educated on the effects outdated computing has on our environment and make the appropriate decisions to upgrade their computing infrastructure to one that is more technologically advanced and more energy efficient.

 

Benefits & Savings

The latest studies have revealed that the average PC which is 3-5 years old uses approximately 150 Kilowatt hours of electricity at a cost of about $.12 per kilowatt hour or $18 a month. A server for the average office would generate about double the cost and electrical usage of the PC. To succeed, businesses need to keep both costs in line as well as do what seems to be politically and environmentally correct. What many are considering is migrating to the Cloud, by moving some or all of their computing infrastructure to an energy conscious green data center. Cloud Computing is growing in record numbers for several reasons such as cost savings, security, accessibility as well as being the right thing to do environmentally. So depending on the amount of computers or servers your company utilizes, you could easily determine your savings along with the numerous other benefits of moving to the cloud.

 

TurnKey’s Green Data Center

At TurnKey Internet’s company owned data center we have done as much as we could have regarding green initiatives. We utilized the latest technology that would allow the systems we put in place to be the most energy efficient available. Additionally the electricity we use to power all of our systems comes from 100% renewable resources. We utilize our own rooftop solar power plant along with hydro-electric power fed directly from Niagara Falls. Our data center was designated by the EPA as a certified ENERGY STAR® Data Center, and as a Green-Certified Business by the Green America Organization. We are also a certified Green Business Bureau member.

So if you are considering moving your business to the cloud, I would hope you consider TurnKey Internet not only for the technology, service and security we could provide for your company’s computing needs, but also because you would be making an environmentally correct choice.

 

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Written by David Maurer on July 10th, 2018

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7 Steps to Redesigning Your Website   no comments

Jun 26, 2018 @ 9:45am website

Website Redesign

Redesigning and refreshing your website can be one of the most important business decisions your company makes. A redesigned website can mean more visitors, more sales conversions and a positive impact on your bottom line. Of course, redesigning your website may also be one of the most time and resource intensive tasks you undertake. That’s why planning ahead is essential. Creating a detailed plan for your site redesign ensures that your efforts will be both time and cost effective, and it helps to ensure that your site truly meets your business needs too. Here are seven steps to take as you develop your website redesign plan.

 

1. Evaluate Your Current Site

Taking an honest look at your current website is the very first thing you should do if you’re planning a redesign. Start by making a list of what works on your website. Then, make a list of everything that isn’t working. You’ll want to consider basics such as site color, visual layout and your company’s logo. You’ll also need to take website functionality when it comes to navigation, contact forms and e-commerce tools into account. Ask your staff for their opinions about the current site, and be sure to take a second look at any feedback you’ve received from website users too.

Part of evaluating your current site is looking at important metrics. Be sure that you’ve considered:

  • Overall site traffic
  • The bounce rate for visitors
  • Your site’s current search engine ranking
  • Your site’s performance ranking
  • How visitors spend their time on your site
  • The conversion rate from lead to customer for your site
  • The total monthly, quarterly and yearly sales generated by your site.

 

2. Create Goals for Your New Site

Once you’ve evaluated what does and doesn’t work on your existing site, you can start setting goals for your new site. Maybe you want to attract more consumers in your local area, or perhaps you need to redesign your site so that it accommodates visitors on tablets and smartphones. Create both aesthetic and use-related goals to direct the general redesign process.

In addition to creating these general goals, you should also create specific goals based upon current website metrics. For example, you might aim to increase traffic by 50 percent or to improve the search engine ranking of your site. Creating clear goals based on metrics will make measuring the success of your site redesign much easier.

 

3. Get to Know Your Audience

You might think that you know your website audience, but there’s no room for error when it comes to investing in a redesign. Work with your internal marketing team or hire an outside consultant to do research on your target demographic. Understanding who is likely to visit your site and what tools they hope to find on your site will be invaluable during the redesign process. Be sure that you’re also looking at the keywords that visitors are using to find your site so that you can target them during the redesign process.

 

4. Take Stock of the Competition

In addition to getting to know your audience, it’s essential that you get to know your online competition too. Start by reviewing the websites of any major, brick-and-mortar competitors. How are their sites organized? What are they doing to convert visitors into customers? What kinds of resources are they offering to visitors?

Once you’ve evaluated local or real-world competitors that you know about, conduct keyword-driven searches to identify online-only businesses that might be competing with yours. Evaluate these sites using the same criteria you used to evaluate other known competitors. As you evaluate your competition, jot down ideas of how your website can set your business apart from others.

 

5. Identify Your Content Strategy

A visually striking website is important, but a redesign is useless unless you also have a strong content strategy. Decide what types of photos, graphics and text you’ll use to attract visitors to your site and engage them once they’re there. Evaluate the current content of every page of your site, and determine how it can be improved or built upon. Think about the strength of your site’s current SEO strategy and what can be done to improve it.

If your website doesn’t currently feature a blog, now is a good time to consider adding one. Ensure the success of your blog by deciding:

  • How often you’ll create new posts
  • What type of information posts will include
  • Who will write your posts or how you’ll source them

 

6. Make the Big Design Decisions

Once you’ve determined your overall website goals and have decided what type of content you’ll include, you can start making aesthetic decisions. Consider the overall layout of your website, what colors it will use and whether your logo needs to be redesigned. Remember that making your website an extension of your branded image is essential.

Of course, you’ll need to make technical decisions as you make design decisions. These include the framework on which your site will be built and how you’ll meet mobile optimization needs. Be sure to go over site security concerns with your design partner too. Preventing hackers from accessing customer information is essential to building confidence with web visitors.

You also might want to take a look at your Cloud or Web Hosting provider. Inquire whether you have access to the amount of bandwidth and resources that you need to improve the speed with which your audience can access your website’s content.

 

7. Create a Project Completion Timeline

Once you’ve made major redesign decisions, you should create a timeline for your website relaunch. Your chief priority here should be to minimize site downtime and ensure that visitors can still use your site during the redesign process. As your redesign progresses, be sure that you’re meeting your timeline goals. Doing so is essential to budget control and allows you to alert website users of coming changes in a timely fashion too.

As with most big business decisions, the success or failure of a website redesign depends largely on planning. Taking the time to plan now will ensure that you get what you want from your site redesign and that you’re able to stay on budget while doing so too. Make a thorough plan now so that you can kick back and enjoy the success of your new website when it launches.

 

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Written by David Maurer on June 26th, 2018

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4 Best Practices For Backing Up Your Data   no comments

Jun 19, 2018 @ 9:00am backup

Data BackupData corruption, hardware failure and malicious attacks are just a few of the threats that can harm your personal or business files, and if you failed to properly back up your data, you will be out of luck. Taking the right steps when backing up your data will give you peace of mind because you will know that your files are not in danger. No matter if you are trying to safeguard family pictures or business contacts, the following information will help you reach your goals.

 

1. Utilize The Cloud

When protecting your data is your No. 1 goal, you might feel as though creating a local backup is enough, but it’s not. If all of your files are stored on the same server, then you will still lose everything if that server gets destroyed. The good news is that you can combat this problem by utilizing a Cloud Backup solution. This option involves uploading the data that you want to protect to ‘The Cloud’ – a cluster of servers located in a remote, secure data center.

If something happens to your main or local storage server, cloud backups enable you to still have access to the files that you need. Best of all, your data will be available anytime, anywhere, and from nearly any device.

 

2. Set a Schedule

After learning about the importance of keeping backups, many businesses either dedicate a server to secure their files or rent one. At first, they put in the effort to create backups on a regular basis, but they don’t remain dedicated to the process. As time goes on, they often stop using their backup servers. To avoid that situation, you can determine how often you need to create backups and set a schedule.

When you do so, staying on track will be that much easier. Some people backup their files one time each week, but others do so every night. The number of backups that you want to create will depend on several factors, but the important part is to remain consistent.

 

3. Set a Retention Limit

Once you have a backup system in place, you want to decide on the amount of time that you will store your data. Many businesses will delete some backups every few months or years, but you might need to keep some records for as long as you can. For example, tax records should be saved for seven years if you don’t want to encounter problems.

Although deciding which files to keep is not always an easy task, prioritizing your data can help. The length of time that you will keep each backup will also depend on the amount of storage space that is available to you. So if your current solutions are not meeting your needs, then it could be time to consider upgrading.

 

4. Use Encryption

Backing up your data is a smart move, but you also need to protect your files from unauthorized individuals. Criminals try to target servers that have the least amount of protection because they want to access data easily. If you don’t secure your files, then you could become a victim. If you own or manage a business, then you are also putting your customers’ data at risk, which is not acceptable.

When you encrypt your data, you scramble the code in a way that makes it all but impossible to read. Even if someone can obtain your files, they will not be able to do anything with them. Only those authorized with the decryption key will be able to actually view your data.

 

Don’t make the mistake of ignoring the threats that can destroy your data. If a business loses its clients’ contact information, then that business could fail. Even if a company can recover from data loss, the fallout could have a lasting impact on its reputation. If customers don’t think that a business takes steps to keep their digital information safe, then they will find a company that does.

Looking for the easiest way to protect your data while utilizing all of the best practices mentioned above?  Look no further than TurnKey Internet’s next-generation Cloud Backup solution – TurnKey Vault.  What makes TurnKey Vault the absolute best Cloud Backup solution on the market is our system was built from the ground up with business users in mind. From encryption so strong that even we can’t see your data, to the most advanced features on the market – like Live Cloud Replication, bare metal recovery and the ability to restore a server, PC or even an entire office of computers, live, in real-time, into a fully functional, cloud-based virtual environment accessible from anywhere over the Internet.

TurnKey Vault’s next-generation Cloud Backup technology offers true Business Continuity and peace of mind through cloud-based redundancy that allows you to restore anything, anytime, anywhere. For more information, visit TurnKeyVault.com

 

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Written by admin on June 19th, 2018

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TurnKey Internet Completes Albany New York Data Center Expansion and Upgrades   no comments

Jun 12, 2018 @ 10:01am Press Release

TurnKey Internet

LATHAM, NEW YORK (June 12, 2018) – Leading Data Center and Cloud Hosting Solutions provider TurnKey Internet, Inc. announced today the completion of power and infrastructure upgrades to its flagship Data Center in New York’s Tech Valley Region. The expansion increases total capacity of the New York data center with two additional cold containment pods with over 2500 additional server capacity and includes Tier IV features with all-new redundant cooling and backup power systems to meet the growing demand for Colocation and Cloud solutions.

TurnKey Internet’s latest expansion to its flagship New York Data Center continues to strengthen the company’s enterprise-class cloud-based infrastructure, which currently provides solutions to clients in over 150 countries. The expansion not only increased total capacity, but also upgraded and added Tier IV features to their Albany Data Center with a fully redundant and independent 2N Generator System that sources from multiple fuel systems, flowing through multiple ATS (Auto Transfer Switch) systems. On top of the existing N+2 Redundant Cooling systems, the new upgrades allow TurnKey’s facility to operate at the highest level of redundancy and reliability possible.

Constructed in 2012, TurnKey Internet’s New York Data Center leverages state-of-the-art green technologies, such as Cold-Containment Pods, smart-aisle cooling technology, and high voltage efficient power delivery systems. The facility maintains a zero carbon emission footprint by sourcing hydroelectric power through Governor Cuomo’s ‘ReCharge NY’ Program and using its advanced on-site solar power array. The facility is among the most energy-efficient data centers world-wide. In 2013, the facility was the 2nd in New York to be designated as an ENERGY STAR® certified data center by the United States Environmental Protection Agency (EPA). In 2013 the New York State Department of Environmental Conservation awarded TurnKey Internet an Environmental Excellence Award for the cutting-edge green design and operation of the 100% non-fossil fuel consuming sustainable data center.

“The latest infrastructure upgrades to our Albany Data Center matches our vision of providing our customers access to best in class enterprise-grade IT solutions on a ‘turnkey’ platform,” remarked Adam Wills, CEO of TurnKey Internet. “Upon completion, our data center is now the highest tiered featured data center facility for redundancy and reliability within 50 miles of New York’s Capital Region.”

For more information about TurnKey Internet’s Albany Data Center, or to speak with a Cloud Hosting Solutions expert, visit https://www.turnkeyinternet.net/datacenters/new-york/albany/

About Turnkey Internet

Founded in 1999, TurnKey Internet, Inc. is a full-service Cloud Hosting Solutions provider with Data Centers in New York and California specializing in Infrastructure as a Service (IaaS) to clients in more than 150 countries. Services offered in both East Coast and West Coast, USA – include Public Cloud, Private Cloud, Dedicated & Bare Metal Servers, Backup & Disaster Recovery, Online Storage, Web Hosting, Managed Hosting, Hybrid Solutions and Enterprise Colocation. Headquartered in New York’s Tech Valley Region, TurnKey Internet’s Flagship company owned Datacenter offers SSAE 16 Type II certification powered exclusively by on-site Solar and Hydroelectric sources to provide a 100% renewable energy footprint. In 2013 the facility was designated as the 39th ENERGY STAR® Certified Datacenter in the United States. For more information, please call (518) 618-0999 or visit www.turnkeyinternet.net

 

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Is Your Business Benefiting From The Cloud?   no comments

Jun 5, 2018 @ 9:00am cloud,Small Business,Web hosting

Cloud Benefits

Running a business of any size today requires that you make use of today’s most innovative and affordable technology. Whether it’s to improve performance or Disaster Recovery planning, utilizing cloud-based servers and backup solutions is essential. When you want to expand your brand without putting a lot of money into a restrictive and outdated IT infrastructure, you can stay at the top of your competitive game by moving your company to the cloud today.

 

Don’t Delay

As the cloud goes mainstream, businesses everywhere are capitalizing on the new technology—both internally and as a potential area for expansion. The faster you move your business to the cloud, the faster you will be able to incorporate new technological advances into your business model. The longer you wait, the more difficult getting a handle on the new services will become. Start now, start small, and soon enough your business will be launching ahead of your competition. It is not every day that an opportunity presents itself to take a giant business leap forward without any risk to the business’ foundation or to day-to-day operations. You can get cloud services up and running while everything else stays in place then, when you are ready to switch over, do it seamlessly and without any glitches.

 

Consider The Costs

IT infrastructure is extremely costly, from a monetary and environmental perspective. Housing, cooling and powering your business servers requires a large amount of energy. From an individual business’ perspective, this matters, but it also matters on a macro level. Provisioning a virtual cloud server for each of your clients is far more efficient than providing a dedicated server for each one. As more and more businesses move to the cloud, we will reduce carbon emissions exponentially. That alone is a good enough reason to switch.

 

Avoid Losing Time & Money

Time is money when it comes to serving your customers. When your IT infrastructure goes down, you are unable to help your clients and thus end up losing money that your business needs to survive and grow. You could even lose sales and profits to your competitors. Because it is not prone to costly, time-consuming outages, the cloud proves to be the better, more affordable option for your business. You avoid losing time and money and your business can grow and profit at a pace that is not available with outdated technology. The latest studies show that more companies of all sizes are deciding to switch to cloud and away from outdated, costly, and time-consuming technology. By 2020, close to 80 percent of all businesses worldwide will have made use of cloud technology.

 

Make The Move

By moving your business to the cloud, you stay on top of your competition and make available technology that will let you serve your customers better and increase your profits to even higher levels. For years, many businesses have been utilizing cloud services to run things behind the scenes. There is no foreseeable end to the cloud—it is growing every day as more people realize how powerful, cost effective and useful it really is—and for many small and medium-sized businesses, the sooner they implement cloud services, the better for their bottom line.

 

If you are serious about your business, you plan to grow – and picking TurnKey Internet as your Cloud partner provides you future growth ready flexibility. TurnKey Internet offers a wide range of cost effective cloud service options and platforms to get your business online. From value-priced Web Hosting Plans, Virtual Private Servers, Dedicated Servers, Managed Servers to Secure Colocation Services, TurnKey Internet can meet your cloud-based needs from 1 small virtual server up to hundreds of dedicated servers. The foundation and core of TurnKey Internet is structured for lighting speed and rapid growth through our company-owned network and datacenter.

 

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Written by David Maurer on June 5th, 2018

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Colocation : Leveraging the Benefits of The Cloud   no comments

May 22, 2018 @ 10:00am colocation

TurnKey Colocation

Have you ever heard of colocation? Did you know it is a GREAT way to grow your business?. You get the benefits of the Cloud, along with the performance and security of having your own servers and infrastructure.  To sum up colocation for you, it’s when you utilize a data center to house your servers. This could be one server all the way up to a full rack of servers. Here at TurnKey Internet, we have several clients who lease several racks from us that house their entire IT department and infrastructure.

Now that you know what colocation is, lets take a look at some of the key benefits that it can provide to your business:

 

A predictable expenditure model

When you have a small to medium size business, chances are you can’t afford to spend large quantities of money on your IT infrastructure. This could be everything from hiring a full-time IT engineer, to setting up your own network infrastructure. The prices you would pay could exceed what you have budgeted for your business. For example, one of the most expensive items with owning a data center or housing your IT department will be the power. The power that each server uses. The power to keep the servers running 24×7. The power needed to run a generator or battery backup in case your office encounters a power failure. Power is just one example to use, but I used power to show that you may not know the amount per month you will be spending on just power alone. Factor in setting up redundant network, bandwidth pricing or the amount you have to pay your IT engineer to keep it running and your business could be looking at well over six figures.

This is where a major benefit of colocation stems from. You can sign up for a colocation contract at TurnKey Internet and receive one flat rate for all of those items. Your bill per month would be predictable as you would know each month how much you’re going to be paying to run your IT department. Colocation takes a lot of the variability out of the equation

 

Better access to space and power

Does your office or business currently have enough space within it to run your IT department? Keep in mind that you will need ample space for the servers themselves. You will also need room to bring power into your business to run the servers. Don’t forgot about cooling, batteries and a plethora of other options you will need to run your IT department. Do you currently have enough space in your business for those services? If not, colocation could be a great option, as all you would need to do is send your servers to the data center. They will take care of spacing and power needs. You wouldn’t have to worry about your office overheating from 20 servers running and not enough room to disperse the heat. You could also include this under cooling.

 

Network connectivity

One of the biggest costs in running your IT department in house are the costs associated with keeping your network at 100%. This may seem like common sense since you’re running a business on the internet, but are you aware of how often your network can lose connectivity? This can be caused from a faulty network cable all the way to a full scale DDoS attack. When an attack or faulty cable goes down, you entire business can become crippled. How will you send email? Is your site still online? Can you communicate with your customers? Most people only worry about these type of things when they can no longer use them, however, as a business owner, you do not have that luxury. You have to stay on top of your network to ensure that you’re able to connect with your customers and vice versa. While yes, you could do this yourself, but what if you’re not a fully qualified network engineer? Will you know all of the items you will need to keep your network secure and stable? This is where colocation comes into play. Since you’re paying a fee to colocate your server, network connectivity is taken care of for you. Highly qualified network engineers will constantly monitor your network for any connectivity issues and remedy them should the need arise providing you with peace of mind

Listed above are just 3 GREAT reasons that colocation may be an option for your business. It will help streamline your business and provide you with piece of mind that your IT department is being handled by professionals. You can see our current colocation offers at: turnkeyinternet.net/colocation

While this is by no means an all inclusive list of the benefits of colocation, it should at least provide you with a starting point to determine if colocation is right for your business.

 

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Written by David Maurer on May 22nd, 2018

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How Website Speed Affects Your Business   no comments

May 15, 2018 @ 9:57am Web hosting

Website Speed Affects Business

If you’ve ever waited for a slow website to load, you know how frustrating it is. It only takes a few seconds – if that – for you to start getting impatient and considering going to another site.

Visitors to your site feel the exact same way. People have grown increasingly accustomed to instant results, and most web users expect web pages to show up on their screen right after clicking or tapping. A slow website can directly, and negatively, impact your sales and ability to draw in new clients.

However, it’s not just sales that take a hit when your website is crawling. Slow load times can result in reduced search engine rankings and depressed conversion rates. Additionally, a slow website is often the sign of a design problem, which may mean that you’re using more bandwidth to do less.

 

The Five Second Rule

According to a recent study, one-third of online shoppers will leave your site if it takes more than five seconds to load. Along with the fact that five seconds is a very short amount of time to work with, the study found that people are getting more impatient; a previous study showed that you had six seconds before people left.

If that weren’t bad enough, a study done by Google that specifically looked at mobile users found that these individuals are even more impatient. More than half of those involved in the study will leave a mobile website if it doesn’t load in three seconds.

What this means is that your website design needs to focus on speed instead of design elements. To ensure that people will go to your website – and stay – your site needs to be fast and streamlined.

 

Load Time Affects Sales

If you’ve got your website loading under five seconds, you may get visitors to stick around, but it won’t necessarily net you a sale. The study that found many people will leave after five seconds also determined that a 2.4 second load time led to the highest conversion rates. This is backed up by data collected by Kissmetrics, which showed that a one second delay in website response time can lead to a seven percent conversion rate drop.

The collected data also showed that people who made purchases from a site but were unhappy with the site’s performance were less likely to buy from the site again. In other words, the bare minimum to get someone to stay may be five seconds, but if you want to make a sale, and keep making sales, your site may need to load even faster.

 

Google Is Impatient Too

Load times don’t just affect whether or not a potential customer stays on your website. They may also play a part in determining if someone ever arrives at your site. This is because Google looks at user experience when calculating search engine rankings.

There are a number of factors that go into user experience, but load time is a significant one. Search engine ranking is very competitive since it determines where your site shows up in search results and if it shows up on the first page. With less than 80 percent of people clicking to the second page of search results, it’s essential that you’re doing everything you can to be on page one.

Google offers a website to check your site’s performance, and according to the search engine, a score of 85 or higher out of 100 means that your site is doing well. Anything below that likely spells trouble when it comes to your search engine rankings.

It’s also important to note that Google has started to give websites that are mobile friendly higher rankings when people do a search from a mobile device. If you have a desktop site that loads quickly but don’t create an equivalent mobile site, you could see a drop in your mobile search rankings.

 

Slow Load Times Could Mean Back End Problems

There are a variety of reasons that your website may be running slowly or simply not loading as quickly as visitors would like. Many common reasons relate to design, such as running too many scripts or filling up the page with large media files.

These problems can be resolved easily by streamlining a website and cutting down on files and scripts that bog the loading process down. Doing this may help to improve the performance of your web server as well. If the media files on your site that are taking up enormous amounts of bandwidth are compressed or if you reduce the number that load on your site, you could see a lot of resources freed up.

 

It May Be Time To Upgrade

However, slow load times, especially if you have optimized your website, may indicate that there’s a larger problem with your server or the network you’re running on. If you are hosting on a Shared Server, it could be that you need more power and system resources. To resolve this, it is recommended that you upgrade to a VPS/Cloud Server or Dedicated Server solution. If your business is utilizing a Colocation solution but still experiencing bandwidth and network issues, it may be time to change your Data Center and/or Cloud provider.

While attractive and innovative website designs may be appealing, if you’re in the business of selling, your focus should be on a website that loads quickly and is easy to navigate. Shaving just a second off of the load time of your site and pages within it could mean a dramatic difference in conversion rates and sales, and it could also improve your search engine rankings.

 

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Written by David Maurer on May 15th, 2018

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4 Ways to Prevent Your Website From Being Hacked   no comments

May 8, 2018 @ 10:00am internet security

Running and managing a website is a lot of work, and most people don’t even consider the possibility of being compromised. When they ignore the risk, webmasters are putting themselves at an even greater risk. If you run a personal or business website then it’s vital you take steps to protect your website from hackers. Criminals have many reasons for wanting to gain unauthorized access to your content, and all of them will impact you in a negative way.

The hacker might be interested in performing a prank, or they could try to redirect your traffic to another link. If a business website gets compromised, your customers’ personal data could be exposed, and that would ruin your reputation. The following information will help you keep yourself safe.

 

1. Stay Updated

One of the ways that hackers gain access to a website is by looking for software vulnerabilities. They will reverse engineer software and scripts to find methods to take control of your content and to view your files. To combat that problem, software developers consistently release updates for their programs, which address known weaknesses.

But some webmasters are still reluctant to update their sites because they don’t want to experience any downtime. When you choose not to install recent updates, you are inviting criminals to exploit you and your users. Ensure that you are always using the latest scripts when your goal is to safeguard your website.

 

2. Create Strong Passwords

Hackers will sometimes use brute force software to access your administration panel, and they can do anything they want from there. The brute force software works by repeatedly entering different numbers and letters into the username and password fields until it finds the correct combination. You can protect yourself from such attacks by using strong passwords that contain letters, numbers and special characters.

Although it’s still possible for hackers to use brute force software to break into your website, they are not likely to succeed. A complex password can resist a brute force attack for several thousand years before the correct combination is discovered. Unless your website contains extremely sensitive data, the hackers will likely move on to an easier target.

 

3. Encrypt Your Files

Many people store files on their website as plain text, and that makes it easy for hackers to steal and read the information. The problem becomes that much worse when the data contains the credit card numbers of your customers. You can add an extra layer of safety by encrypting your files so that they become all but impossible to read.

An encryption program works by scrambling a file until it’s unreadable, and only the person with the correct decryption key can reverse the process. If your important files are encrypted, hackers will not be able to see them even if they gain access to your website.

 

4. Rename Your Directories

When hackers want to take control of your website and to cause damage, they will search for your administration directories. If they can locate them, then the hackers can steal your login details or give themselves access. Many programs are available that will scan websites to find administrative credentials, and you can protect yourself by renaming your directories.

Although this step might seem small, don’t get tempted to overlook it because you must do everything that you can to stay safe. The name that you give your directories is not important as long as you know how to access them when you need to make changes.

 

If a business website gets compromised by criminals, then the entire business could fail. Whether you run a private blog or corporate site, it’s vital to be proactive when it comes to securing your content if you don’t want to encounter problems. Some people feel as though hackers would not want to target them, but their false sense of security could cause them to lose everything.

Safeguarding yourself does not need to be a hard or time-consuming process, and a little effort can work wonders to prevent a disaster from occurring. You never know when a security breach will take place, so you need to take action while you still have the opportunity.

 

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Written by David Maurer on May 8th, 2018

What Makes a Green Data Center Green?   no comments

May 1, 2018 @ 9:00am data center

Green Data Center and Cloud

It shouldn’t come as a surprise when I tell you that we humans haven’t been too kind to Mother Nature lately.  In fact, it seems that every time you open the newspaper or turn on your TV, there is a new fact or statistic telling us all how we are destroying our planet. And it’s not just you and me. It’s the sum of our everyday, first world amenities that may be slowly taking a toll on the rest of the plant. The airline and automobile industries, the pharmaceutical industry and businesses involved with fertilizers are just a few things we take for granted that could possibly be hurting us more than helping.

But while over 7 billion people roam the Earth, many of us, are slowly becoming more conscious on the effect we are having on our planet. Here at TurnKey Internet, we realize the effects data centers can have on the environment as well. Ever since we established our company, we’ve been taking large strides to make our data center as green as possible.

But how can you make a data center green? And what does it take? Well, let us tell you!

We’ll start from the outside.

If you drive up to our data center, you may not notice one of our coolest and biggest features that make us so green.  We have an advanced on-site solar array that provides clean, pollution-free power that covers our entire roof!

solar panel 3

 

As we head inside, you probably wouldn’t notice something else that would be right in front of your face. The lights! You know those little energy saving lights you buy for your home? Well imagine if you could bring them to work with you, replace those awful florescent lights, and save money while using a lot less energy.

TurnkeyOfficeShots-12

 

Next, we head into the data center. If you have been in a data center before, then you might notice something drastically different about ours. Well we call them “pods” or to be more specific, state-of-the-art Smart Aisle Cold Containment Pods. These awesome things use a fraction of the amount of energy typically used in a data center by using in-row precision spot cooling. This spot cooling works with in-rack temperature sensors that regulates the climate and keeps the servers at an optimal temperature.

toppp

 

Finally, another great feature at our data center is that we receive hydroelectric power for New York’s Niagara Falls, thanks to Governor Cuomo’s ReCharge New York program.

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That’s right. Those beautiful falls are helping us become one of the most energy-efficient data centers around. Because here at TurnKey we mean business… and we mean green! 

To learn more about TurnKey Internet’s Green Data Center, visit www.turnkeyinternet.net/green

 

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Written by David Maurer on May 1st, 2018

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