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TurnKey Internet Celebrates Earth Day 2019 by Joining EPA Green Power Partnership   no comments

Apr 22, 2019 @ 9:00am Press Release

LATHAM, NEW YORK (April 22, 2019) – To celebrate Earth Day, leading Data Center and Cloud Hosting Solutions provider TurnKey Internet, Inc. announced today that it has been certified as an official member of the U.S. Environmental Protection Agency’s Green Power Partnership program. TurnKey is being recognized for its efforts to help reduce the negative health impacts of air emissions through the use of green power at its New York data center.

TurnKey Internet’s data center utilizes state-of-the-art technology and 100% renewable energy to provide the greenest cloud-based IT services for clients all over the world. TurnKey offers revolutionary green IT solutions, such as employing low-voltage servers stored in ultra-efficient cold containment pods in each section of their data center. These pods deliver precision spot-cooling to temperature-regulated server racks, which use thirty-three percent less energy than traditional data centers.

“We are excited to be able to announce on Earth Day that TurnKey is officially joining the EPA’s Green Power Partnership,” said Adam Wills, CEO of TurnKey Internet. He continued to say, “The future of both the Cloud Industry and the IT world in general revolve around energy—generating it from renewable resources and consuming it efficiently and responsibly. TurnKey’s green data center was built with sustainability in mind, and our commitment only evolves as the world-wide demand for energy consumption continues to multiply.”

TurnKey’s data center is equipped with on-site rooftop solar panels and uses hydroelectric power from Niagara Falls. TurnKey first acquired the hydropower through New York State’s Recharge NY program in 2013. This year, ReCharge NY awarded TurnKey with an additional 220 kilowatts of hydropower, due to TurnKey’s ongoing green initiatives and commitments. In September 2018, TurnKey’s facility was re-certified for the EPA’s ENERGY STAR program. TurnKey first earned this certification in 2013, when it became only the second ENERGY STAR certified data center in New York State. Also in 2013, the New York State Department of Environmental Conservation awarded TurnKey Internet the Environmental Excellence Award in recognition of their innovative data center design and outstanding commitment to environmental sustainability, social responsibility and economic viability.

While maintaining their high-level energy-efficient data center, TurnKey Internet looks forward to Earth Day to emphasize that all it takes to merge technology and the environment is a little bit of corporate responsibility.

For more information about TurnKey Internet’s Green Data Center, or to speak with a Cloud Hosting Solutions expert, visit turnkeyinternet.net/green

About TurnKey Internet

Founded in 1999, TurnKey Internet, Inc. is a full-service Cloud Hosting Solutions provider with Data Centers in New York and California specializing in Infrastructure as a Service (IaaS) to clients in more than 150 countries. Services offered in both East Coast and West Coast, USA – include Public Cloud, Private Cloud, Dedicated & Bare Metal Servers, Backup & Disaster Recovery, Online Storage, Web Hosting, Managed Hosting, Hybrid Solutions and Enterprise Colocation. Headquartered in New York’s Tech Valley Region, TurnKey Internet’s Flagship company owned data center is SSAE-18 SOC 1 & SOC 2 certified, as well as HIPAA compliant. The facility is powered exclusively by on-site Solar and Hydroelectric sources to provide a 100% renewable energy footprint and is the 39th ENERGY STAR® Certified Data Center in the United States. For more information, please call (518) 618-0999 or visit www.turnkeyinternet.net/media.

 

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Written by David Maurer on April 22nd, 2019

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TurnKey Internet, Inc. Awarded Hydroelectric Power Contract From New York State   no comments

Apr 16, 2019 @ 9:00am Press Release

TurnKey Internet

LATHAM, NEW YORK (April 16th, 2019) – Leading Data Center and Cloud Hosting Solutions provider TurnKey Internet has announced today that they have been awarded an additional green hydroelectric power contract under New York State’s ‘ReCharge NY’ program. TurnKey will receive 220 kilowatts of additional clean, renewable hydroelectric power from Niagara Falls, and is among 23 companies statewide that were granted the hydroelectricity under the program.

ReCharge NY is one of the signature economic development initiatives in New York State. Through the program, qualifying businesses statewide can access clean renewable hydroelectric power that is specially allocated by the New York Power Authority. Companies receiving allocated power have made commitments such as remaining in the state, growing employment, expanding operations, and making significant local investments in their businesses.

TurnKey Internet was originally granted hydroelectric power at the start of the ReCharge NY program in 2013, following the opening of TurnKey’s state-of-the-art, 100% green-powered data center. Increased demand for online cloud services in recent years has come with tremendous growth for both TurnKey’s business and power needs. This growth led to additional job creation as well as significant local investments and was the foundation for the additional hydroelectric power awarded from the program.

“TurnKey Internet is pleased to continue its partnership with the ReCharge NY program,” said Adam Wills, president and CEO.  “The additional hydroelectric power will allow us to keep expanding our presence in New York’s Tech Valley, as well as provide more employment opportunities in the capital region. He continued, “This is yet another green milestone that reinforces our commitment to clean, sustainable practices while continuing to provide uncompromised, enterprise-class data center and cloud solutions to clients across the world.”

For more information about TurnKey Internet or to speak with a Cloud Hosting Solutions expert, visit turnkeyinternet.net

About TurnKey Internet

Founded in 1999, TurnKey Internet, Inc. is a full-service Cloud Hosting Solutions provider with Data Centers in New York and California specializing in Infrastructure as a Service (IaaS) to clients in more than 150 countries.  Services offered in both East Coast and West Coast, USA – include Public Cloud, Private Cloud, Dedicated & Bare Metal Servers, Backup & Disaster Recovery, Online Storage, Web Hosting, Managed Hosting, Hybrid Solutions and Enterprise Colocation. Headquartered in New York’s Tech Valley Region, TurnKey Internet’s Flagship company owned data center is SSAE-18 SOC 1 & SOC 2 certified, as well as HIPAA compliant. The facility is powered exclusively by on-site Solar and Hydroelectric sources to provide a 100% renewable energy footprint and is the 39th ENERGY STAR® Certified Data Center in the United States. For more information, please call (518) 618-0999 or visit www.turnkeyinternet.net/media.

 

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Written by David Maurer on April 16th, 2019

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Email Phishing: Is Your Inbox Safe?   no comments

Apr 9, 2019 @ 9:00am Web hosting

phishing

When responding to an email or clicking a link, most people don’t think twice. Sending emails has become so common that users rarely consider the danger of phishing and other fraudulent activity. But those who are unaware of the threat are at an even greater risk, and it will likely be too late for them to take action by the time that they notice the problem. The key to avoiding this trap is to educate yourself and to remain vigilant at all times. Although disregarding safety for convenience is becoming common, it’s a pitfall that can have a lasting impact on anyone’s future.

Phishing is the process of posing as another person or as a company to deceive people into giving their personal information away, and criminals have been known to use emails as a way to reach their goals. Knowing about the threat is not always enough when your task is to keep yourself and your bank account safe, and the attack can occur at any time.

A user will be checking their email as they would on any other day. Suddenly, the user spots an email from the bank that asks the user to log in to the account to confirm a recent transaction. But the email was not from the bank, and the user’s information is now in the hands of an identity thief. If you don’t want to encounter this situation, then the following information will help.

 

Don’t Share Sensitive Information Through Email

In a common phishing attack, a criminal will pretend to be someone whom you trust to steal sensitive data. The email could appear as though it had been sent by a friend, boss or business contact, and you might be asked for your account information or pin number. But no credible business will request sensitive data in an email, so the request should be your first red flag.

Rather than sending personal details in an email, pick up your phone and call the company or the individual who requested the information. Although this step might seem a little time-consuming, it can save you from a lot of trouble.

 

Manually Navigate to Web Addresses

Long before sending you a fraudulent email, experienced criminals will put in the effort to clone the website of a bank or business. They will then send an email posing as your bank or another trusted entity, and you will be encouraged to click a link that will take you to a malicious website.

Although the content, logo and other details might appear identical to the real thing, any information that you send will be exposed. Avoiding this type of attack is not difficult. Simply open a separate web browser and manually navigate to the website that you intend to visit.

 

Look for Spelling Errors

Keep in mind that phishing attacks can come from any location on the planet, so a lot of fake emails are sent by those who don’t speak English as their first language. When someone from another country sends a fraudulent email, the message will often contain obvious spelling errors. Some people dismiss the spelling errors that they find, but they will likely have their personal information stolen as a result. Customer service agents can make mistakes, but using caution is the best way to avoid becoming a victim.

Also, even criminals who speak English fluently can make mistakes when typing an email. If you notice anything that seems odd, call the company or person from whom the email appears to originate and ask for verification. If the email is not legitimate, report it as spam and block the domain.

 

Don’t Trust Attachments

Downloading and running email attachments is a good way to get a virus or to have other malicious software installed on your device. In the past, hackers would use screen savers and free games to infect their victims, but hackers can even use Word and Excel documents to inflict damage. After a computer is infected, the malicious code will sometimes automatically email itself to everyone in the victim’s address book. If you want to avoid this problem, never download an attachment that you were not expecting.

 

Having your identity stolen can destroy your credit score, and some people are forced to wait years before they can reverse the damage. Nobody should overlook the threat of phishing, and you can never eliminate the risk entirely. But you can significantly reduce the odds of having your personal information exposed by keeping safety at the front of your mind. Protecting yourself will require some time and effort, but safeguarding your information is always easier than trying to pick up the pieces after an incident occurs. Those who focus on security when communicating online will follow these tips, but they will also use common sense to detect the signs of suspicious activity.

 

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Written by David Maurer on April 9th, 2019

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Today is World Backup Day – Don’t Be an April Fool   no comments

Mar 31, 2019 @ 9:00am backup

World Backup Day - March 31stData is the most important asset of your business. Data could be anything from accounting records to credit card numbers, tax records, phone numbers or even your company’s website. Your data is among the most important commodities to your company. We all know this, but yet, why do so many of us fail to protect our data?

Lets say you had been working on a project for months. You had spent hours in development. Tinkering until the website was the exact setup you want and then, BAM, disaster strikes. Your hard drive dies and you lose all of your work. How could this of been prevented? Backups, which brings us to the importance of March 31st.

You see, March 31st is the World Backup Day. No, it’s not an official holiday, but that doesn’t diminish the importance of the day. We all have data that is very important to us. This data takes many forms and if we lost it, could greatly affect our businesses. World Backup Day, March 31st, is a day set to remind us to backup our data. If you haven’t already, why not? Have you seen the backup options over at TurnKey Vault? Something to fit everyone’s situation.

So April 1st comes around, with March now in the rear view mirror – and people shout April Fools – but if you don’t want to be the subject of a tragic April Fools day gone bad we hope you took a moment to make sure your business has a backup plan, and that its working. Every year we replace computers, servers, laptops and more – so its easy to forget to make sure each new device is being backed up – but March 31st is a great day to remind yourself each year to double check them all in your office.

Need help getting your company’s backup and disaster recovery plan up and running? Visit turnkeyinternet.net/myplan to receive a FREE consultation!

 

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Written by David Maurer on March 31st, 2019

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Simple Steps to Secure Your Website   no comments

Mar 26, 2019 @ 9:00am Web hosting

Secure Website

If you run a personal or business website then it’s vital you take steps to secure your website and protect it from hackers. Criminals have many reasons for wanting to gain unauthorized access to your content, and all of them will impact you and your business in a negative way. By following the steps below, you will not only keep your website and data safe, but also your business.

 

Renaming Directories

When hackers want to take control of your website and to cause damage, they will search for your administration directories. If they can locate them, then the hackers can steal your login details or give themselves access. Many programs are available that will scan websites to find administrative credentials, and you can protect yourself by renaming your directories.

Although this step might seem small, don’t get tempted to overlook it because you must do everything that you can to stay safe. The name that you give your directories is not important as long as you know how to access them when you need to make changes.

 

Complex Passwords

Hackers will sometimes use brute force software to access your administration panel, and they can do anything they want from there. The brute force software works by repeatedly entering different numbers and letters into the username and password fields until it finds the correct combination. You can protect yourself from such attacks by using strong passwords that contain letters, numbers and special characters.

Although it’s still possible for hackers to use brute force software to break into your website, they are not likely to succeed. A complex password can resist a brute force attack for several thousand years before the correct combination is discovered. Unless your website contains extremely sensitive data, the hackers will likely move on to an easier target.

 

Encrypt Your Important Files

Many people store files on their website as plain text, and that makes it easy for hackers to steal and read the information. The problem becomes that much worse when the data contains the credit card numbers of your customers. You can add an extra layer of safety by encrypting your files so that they become all but impossible to read.

An encryption program works by scrambling a file until it’s unreadable, and only the person with the correct decryption key can reverse the process. If your important files are encrypted, hackers will not be able to see them even if they gain access to your website.

 

Update

One of the ways that hackers gain access to a website is by looking for software vulnerabilities. They will reverse engineer software and scripts to find methods to take control of your content and to view your files. To combat that problem, software developers consistently release updates for their programs, which address known weaknesses.

But some webmasters are still reluctant to update their sites because they don’t want to experience any downtime. When you choose not to install recent updates, you are inviting criminals to exploit you and your users. Ensure that you are always using the latest scripts when your goal is to safeguard your website.

 

Backup

When protecting your website data is your No. 1 goal, utilizing a backup solution is a must. However, If all of your files and backups are stored on the same server, you risk losing everything if that server gets destroyed or compromised. The good news is that you can combat this problem by utilizing a Cloud Backup solution. This option involves uploading the data that you want to protect to ‘The Cloud’ – a cluster of servers located in a remote, secure data center.

 

Running a business can be very demanding and it may not leave you with enough spare time to regularly maintain your website’s security. If this scenario sounds familiar, your best bet may be to switch to a Managed web hosting solution. TurnKey Internet offers a complete all-inclusive fully managed service that lets you focus on your customers while running your business – leave the infrastructure, software updates, security, backups, and uptime to us.

We provide a turnkey solution that employs a unique combination of Application and Network Engineers, deep-level performance monitoring and on-going guidance to maintain and optimize your cloud-based hosted infrastructure. You get all-access to our support and network engineers – far more cost-efficient than hiring, on-boarding, and building your own team of tech gurus. As technology changes daily, we’ll keep your systems secure and up-to-date, while you focus on your business. For more information, visit turnkeyinternet.net

 

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Written by David Maurer on March 26th, 2019

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TurnKey Internet Launches All New PRO Series Dedicated Servers   no comments

Mar 12, 2019 @ 9:00am Press Release

Pro Series Dedicated Servers

LATHAM, NEW YORK (March 12th, 2019) – Leading Data Center and Cloud Hosting Solutions provider TurnKey Internet has announced today the launch of their all new PRO Series Dedicated Server product line. The new servers provide workload optimized performance, improved hardware security and feature the latest, highest performance hardware TurnKey has ever offered.

The new PRO Series Dedicated Servers from TurnKey Internet are powered by enterprise grade Dell PowerEdge R630 servers containing the latest Intel Xeon E5 v3 & v4 processors, and feature 8 to 22-core CPU options. Each server can be customized to feature a single or dual processor configuration, with a maximum total of 44 physical CPU cores and 88 Hyper-Threading cores.

TurnKey’s PRO Series servers come standard with high performance DDR4 Memory, which can be configured to up to 768 GB, and ultra-fast SSD drives, making them more than four times faster than previous models. For added performance and reliability, TurnKey also equipped all PRO Series servers with Dell RAID card controllers.

The PRO Series servers are housed in TurnKey Internet’s company owned SSAE-18 certified New York data center, which is staffed 24/7/365 with highly trained engineers who are always available by phone, live chat, or helpdesk. Each server is directly connected to a dedicated gigabit network port featuring premium Tier-1 bandwidth powered by TurnKey’s redundant BGP4 internet backbone.

“Our client’s increasing computer work load demands from AI, Big Data, and machine learning have outpaced the needs of typical cloud deployments,” said Adam Wills, CEO of TurnKey Internet. He continued, “Our PRO Series Bare Metal Dedicated Servers utilizing the latest Intel Xeon E5 chips combined with DDR4 Memory offer substantially superior performance to cloud environments.”

For more information about TurnKey Internet’s PRO Series Dedicated Servers or to speak with a Cloud Hosting Solutions expert, visit https://turnkeyinternet.net/

About TurnKey Internet
Founded in 1999, TurnKey Internet, Inc. is a full-service Cloud Hosting Solutions provider with Data Centers in New York and California specializing in Infrastructure as a Service (IaaS) to clients in more than 150 countries. Services offered in both East Coast and West Coast, USA – include Public Cloud, Private Cloud, Dedicated & Bare Metal Servers, Backup & Disaster Recovery, Online Storage, Web Hosting, Managed Hosting, Hybrid Solutions and Enterprise Colocation. Headquartered in New York’s Tech Valley Region, TurnKey Internet’s Flagship company owned data center is SSAE-18 SOC 1 & SOC 2 certified, as well as HIPAA compliant. The facility is powered exclusively by on-site Solar and Hydroelectric sources to provide a 100% renewable energy footprint and is the 39th ENERGY STAR® Certified Data Center in the United States. For more information, please call (518) 618-0999 or visit www.turnkeyinternet.net

 

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Written by David Maurer on March 12th, 2019

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Effective Security Measures For Your Server   no comments

Feb 26, 2019 @ 9:00am Web hosting

If you run a server, especially for your business or organization, security should be a top priority. Whether the server exists to host files for a website or is networking computers for an office, it needs to be protected from malicious software, exploits and hackers. Failing to secure a server can lead to lost or corrupted data, damage to devices connected to the network and unauthorized individuals getting access to sensitive data. Below are various security measures that you can employ on your server that are extremely effective.

 

Review & Modify Default Settings

Programs running on your server, such as control panels (cPanel, Plesk), CMS (WordPress, Joomla, etc.) and even the operating system, contain various default settings  that need to be reviewed and if necessary modified. They include everything from preset usernames and passwords for admin access to default connection ports. Anything that is left as set up by the software manufacturer may be used as a way to gain easier access to a system. Even leaving the URL for admin access to a server or programs on the server can make it easier for hackers to get in. There are hacking tools that specifically scan websites and servers for default URLs and folders, so changing default login locations is important. On this same basis, it’s a good idea to make sure that directories are protected so that people cannot see their contents.

 

Active Monitoring

A critical requirement to properly managing a server is knowing what is happening with it at all times. Even the best security software cannot prevent all intrusions, and hackers are constantly figuring out new ways to exploit and circumvent security systems. Therefore, it’s important that activity on a server is always being monitored. Things that normally indicate a problem include incredibly high data transfer or processing power use as well as multiple failed login attempts. Brute force hacking involves trying to login to a system over and over again with different login and password combinations. In addition to draining system resources, it can also eventually allow a hacker to find a combination that lets them into your system. Real-time monitoring can help detect these issues and alert the appropriate people, and it can also shut down brute force login attempts.

 

Passwords & Permissions

Another important server security measure is to ensure that all passwords, especially the root and/or Admin passwords, are complex and that people are only given access to areas that they need to do their job. Aside from malice, giving an intern administrative access to databases could lead to major problems through simple error. It’s also recommended to change your passwords on a regular basis, even if they are robust.

There are a number of ways to tackle the issue of making sure passwords are complex enough, including using computer generated passwords or using passphrases. Computer generated passwords normally require certain characters, length and require a combination of upper and lower case letters; passphrases are combinations of words, and they tend to be easier to remember and more secure than passwords. There should also be a set time that passwords expire, which will require users on the network to change them on a regular basis.

Along with ensuring that people are only given access to parts of a server that they need to have, it’s important that permissions are updated when people leave a job or move to a different part of the company. This can be done with proper database management and doing occasional audits to ensure that access levels are appropriate.

 

Updates

One way that hackers get into many servers is by going through weak points that developers did not notice when creating an application or an operating system. This is why both computers and mobile devices need regular updates. Along with offering new options, updates close off back doors and holes in the security of software. Therefore, it’s important that all software hosted on your server is kept up to date. For web hosting servers, that means content management systems (CMS) such as WordPress, and the plug-ins the CMS uses must be kept current. Many operating systems and software applications can be set up to update automatically, but if you’re not comfortable with that, it’s important that you have some way of being notified when important changes are available.

 

For those of you who feel there’s just not enough time in your day to employ these server security measures, or if you just prefer someone else does it for you, at TurnKey Internet we got your back. We offer Fully Managed solutions, such as our Best cPanel Dedicated Server, that include Server Hardening. We’ll take care of securing and protecting your server so you can focus on running your business. For more information, visit https://turnkeyinternet.net/managed/

 

 

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Written by David Maurer on February 26th, 2019

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WordPress, Joomla, Drupal – Which CMS is best?   no comments

Feb 12, 2019 @ 9:00am Web hosting

CMS

In the world of Content Management Systems (CMS) there are 3 major contenders: WordPress, Joomla, and Drupal. If you are creating a new website, you may be asking yourself which one is best. All three have their own pros and cons, and all three are free to use, open-source software. Let’s take a brief look at each one to see which CMS is right for you.

 

WordPress

Created back in 2003 and currently running on more than 70 million websites, WordPress is by far the most popular CMS out there. It started out as just a simple blogging tool, but has evolved into a full, feature-rich, content management system. With it’s extremely easy to use interface, you can create a website in only a matter of minutes. Plus, with the endless amount of free themes and plugins available for WordPress, it’s easy to make your website look great. However, popularity does have it’s drawbacks. For instance, WordPress is one of the biggest targets for hackers. It is critical you keep it up-to-date to prevent attacks on your website. Regardless, with it’s intuitive design and countless number of free customizations, this easy to manage CMS demonstrates why it’s a popular choice.

 

Joomla

Considered the second most popular CMS out there, Joomla is also easy to use, but is a bit more complex and requires a higher skill level than WordPress. It has less free customizations when compared to WordPress, however when it comes to E-Commerce sites, Joomla excels and tends to be a favorite choice. It is also considered to have one of the strongest developer communities. Joomla is based on PHP and MySQL, giving more advanced developers the ability to create a powerful web application. With a minor amount of effort into learning Joomla’s terminology and structure, you can go on to create a fairly complex website. If you are looking for something still fairly easy, but with more flexibility than WordPress, Joomla might be the one for you.

 

Drupal

Drupal is ranked as the third most popular CMS in the world. It is regarded as the most complex, with the highest learning curve of the three. Drupal has a greater amount of free customizations and themes available when compared to Joomla, but less than WordPress. It is considered to be one of the most versatile and robust content management systems available today. When it comes to websites that contain a large amount of complex data with heavy visitor traffic, Drupal is an excellent choice due to the speed and strength from its advanced structure. However, all of this comes at the cost of needing more experience and expertise to truly utilize this powerful, developer friendly CMS. If you are looking for an enterprise-ready CMS that will scale with your growing business, look no further than Drupal.

 

Whether you are a beginner looking to start a blog, an expert developer creating a complex, versatile site, or somewhere in between, one of these three CMS applications will definitely get the job done. Best of all, they are free to use and support simple one-click installations. So if you are currently hosted on TurnKey Internet’s shared cloud platform or have a cPanel dedicated server, getting started couldn’t be any easier! The question then becomes not which one is best, but instead, which one is best for you.

 

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Written by David Maurer on February 12th, 2019

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Why Website Speed Matters   no comments

Jan 29, 2019 @ 9:00am Web hosting

Website Speed

If you’re in a store and ready to check out but you can’t find someone to help you, chances are you’ll stick around. You may even wait quite a while since you’ve gone through all the trouble of going to a store and selecting which items you want. However, if you’re waiting a long time for a website to respond, you can be on another site making the same selections within seconds.

For this reason, it’s essential that your website runs quickly and loads within mere seconds. People have a large selection of websites that they can get information from or do business with, and you need to be sure that your site is providing what people want very quickly. Additionally, it’s not just sites that sell items that need speedy load times. Sites that generate revenue from ads also need to load quickly to prevent the loss of income.

 

It Can Lower Your Conversion Rate

Studies show that people are steadily becoming less patient when it comes to waiting for web pages to load; 47 percent of people expect a website to load in two seconds or less. For mobile sites, you are given about three seconds before more than half of visitors say they will leave. Even if you’re getting people to stick around, a slow load time can drop your conversion rate.

A study done by Amazon showed that just a 0.1 second slower load time resulted in a one percent decrease in sales. While Amazon is enormous and your website may not be able to generate that much traffic or sales, it shows that even tiny slowdowns can still have a tangible effect on your business.

 

Search Engine Ranking

If you run a business website, you’re probably at least familiar with the concept of search engine optimization, which involves signaling to search engines that people who are searching for particular terms or phrases would benefit from visiting your site. Google, and other search engines, include user experience as a metric when determining where your website will end up in search engine results.

User experience includes a number of things, including the quality of content on a site, if it’s easy to navigate and how quickly the website loads. Google doesn’t generally release specific information about how metrics are weighted, but a slow website can dramatically reduce your user experience score. With SEO being so competitive, the last thing you want is a slow website dragging your ranking down.

 

User Experience

One of the reasons that user experience is a part of many search engine ranking metrics is because people tend to not return to websites that worked poorly for them. Research done by Statista indicates that a quarter of shoppers will abandon an online shopping cart if the website is too difficult to use.

Having a slow website can also make visitors do more than just wait. It can also keep certain parts of your site from working because scripts still need to load. Someone may fill out a form or attempt to add an item to a shopping cart and get an error or find that nothing is happening.

Additionally, when a website is slow, it may not load properly or things on the page may start adjusting themselves, changing the locations of images and text as people are trying to read or use the site. These types of frustrations can easily send someone away from your site with a commitment to never return.

 

The Need For Speed On Mobile

Mobile users can be even more impatient than people on PCs. With the number of individuals using mobile devices to both surf the web and make purchases, it’s essential that you’re not driving away customers and visitors with a slow site. In addition to needing to create mobile and desktop versions of your site, you need to be sure that mobile versions load quickly and aren’t just designed to fit on a smaller screen.

People on mobile devices often have data caps, and although powerful, smart phones have far less processing power than computers. Images need to be shrunk in terms of both pixels and file sizes, and scripts need to be kept down to the minimum required for the site to function. Along with rating user experience for desktop websites, Google also measures user experience for mobile sites. Furthermore, in the last year, they’ve started ranking mobile friendly sites higher when people do searches on a mobile device.

 

Loss of Ad Revenue

Depending on the ad network that your website is hosting advertising from, you may only get credit for ad views if the ad loads properly, if the visitor to the page has the ad show up on their screen or both. If your website is very slow, ads may not be loading properly, depriving you of revenue. Google found that 25 percent of mobile sites with load times under five seconds had higher ad revenue.

 

Resolving Your Speed Problems

Whether you have a slow site or would just like your site to run faster than it already is, one of the first things you should look at is cutting down on scripts and reducing the size of image and media files. Scripts can slow down even a bare bones site because they use a server’s bandwidth, processing power from the server and processing power from the computer they are being loaded on. Unless your site – and the page that someone is on – needs a script or function to run, consider ditching it.

Media files can also dramatically increase the amount of time that it takes for a site to load. Instead of eliminating image files, see if you can’t compress them or use another file type that results in a smaller image. A small loss in image quality can cut an image’s file size in half.

Another consideration is the server or hosting provider you’re using. You may need more bandwidth or processing power, and if you’re using shared hosting, it may be time to upgrade to a VPS or Dedicated Server solution.

 

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Written by David Maurer on January 29th, 2019

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Data Center Solutions for Disaster Recovery   no comments

Jan 22, 2019 @ 9:00am disaster recovery

Data Center Solutions

Businesses that have the potential to be affected in some way by natural disasters can avoid the complete standstill to their services by preparing and planning out just what they would do if their facility suffered a catastrophic loss. Hurricanes, earthquakes, tornadoes, snow storms, flooding, and fire are some of the most obvious causes of potentially disastrous losses that could halt the operations of a business.

In fact, the property of a business does not even have to have any direct damage for a natural disaster to halt their business. For example, loss of electricity, telephone, or internet connectivity can cause problems with functionality, as those services are paramount. If you understand that any type of disaster could destroy your computing infrastructure – where all of your company records and data are stored, which could quite possibly destroy your business – then you should have a plan in place to alleviate that possibility.

 

Off-Site Backups

At the very least, any business that uses computing to manage their operations should have an off-site back-up of their most important data and records. This is not a very expensive strategy, it is something that can be entirely automated, and it does not even need to be accessed until you actually need to use it. There are automated back-up systems available from most data centers, which back-up your data as frequently as you desire. The incremental changes made in the time-frame chosen are then sent across the internet through an encrypted protocol, and stored in a managed backup system at the data center. Usually, the client is provided with a secure web interface to access those files as needed. These backups can also be used to restore individual data files that may have become deleted or damaged at any time, and downloaded back to the computers in your office.

 

Infrastructure as a Service (IaaS)

The next step up from simply backing-up your data for protection from a disaster would be hosting some, to all, of your regular computing infrastructure in a data center. This type of solution is known as Infrastructure as a Service or IaaS. If you hosted your main office server in a data center and accessed your files over the internet from the PCs in your office, you could survive a disaster from a computing standpoint. All of your important data could then be accessed from a temporary, remote location, or even by having your employees work from home until the office is re-established.

Many companies are now hosting their entire computing infrastructure in a data center; everything from virtual PCs to their application servers. These can then be accessed through just about any device that is connected to the internet, such as a PCs and smartphones.

 

Email and Phone

Communicating with your customer base during and after any disaster is vital in many cases. When your email and telephone systems are cut off, and you and your customers can no longer communicate, this could be extremely damaging to your business. By hosting your email server at a data center, you have access to your email system through almost any device connected to the internet.

Another popular data center service is VOIP-based hosted phone systems. In a VOIP-based system, the PBX system normally nailed to the wall in an office is replaced by a PBX server in a data center. Management and administration of the system is then done though a web interface. All phone communication is channeled through voice over Internet protocol (VOIP). The advantage of this in a disaster is that your phone system is always intact. You can access your administration portal over the Internet and change any settings that may be necessary, such as adding additional extensions for remote users. Staff members can work from remote locations or at home, by accessing the phone system with a softphone on their PC or by having their calls transferred from their extensions to their cell phones.

 

TurnKey Internet’s Data Center

Data centers are the ideal solution to the issues surrounding disaster recovery. The key reason is that they have multiple redundancies in place to provide 100% up-time guarantees. At TurnKey Internet, we have multiple fiber providers supplying our internet and bandwidth through diverse physical paths into our data center. We have state-of-the-art networking equipment in place to maintain your connections, in case one or some of the fiber connections coming into the facility are disrupted.

Additionally, our power supply is backed-up with both a robust battery back-up supply (UPS) to all servers and equipment, as well as dual on-site diesel generators that can power our data center long-term if necessary. For these reasons and more, anyone considering disaster recovery planning should consider the options available from TurnKey Internet, to insure that their business is not damaged long-term by a catastrophic event that had not been planned for.

To get started, visit https://www.turnkeyinternet.net/myplan for a FREE consultation.

 

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