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Cloud or Dedicated Servers – What’s The Difference?   no comments

Sep 20, 2022 @ 9:00am cloud,dedicated servers

Today’s businesses have several options available when it comes to hosting. Cloud hosting services have become increasingly popular, yet dedicated servers continue to offer the greatest flexibility and customization.

Are you confused about your options regarding cloud computing and dedicated hosting for your business? You need to understand each server type to choose the right one for your business.

Cloud Hosting

Cloud hosting has become increasingly popular in recent years as businesses have looked for efficient and secure ways to store, manage and process their data. The cloud is the delivery of on-demand computing resources over the Internet. A cloud server is a virtual server running in a cloud computing environment. A business migrates its data and applications from its physical servers into the cloud provider’s virtualized servers. Cloud hosting is an ideal solution if you want to enhance your IT performance without incurring huge costs on purchasing infrastructure.

Dedicated Server Hosting

Dedicated servers are known for their high-performing features in processing power and storage speed, are connected to high-speed internet connections, and are hosted in data centers. Dedicated servers can be used for any number of things, some of which is the hosting of websites or database-intensive applications. A good example of this could be CRM systems such as Microsoft Dynamics or SAP. As the name implies, each server is dedicated privately to one customer. That customer receives access to a physical server with the agreed-upon hardware specifications, processing, and storage, all in one unit.

Cloud vs Dedicated Servers

Determining which applications are best suited for your business, whether dedicated servers or cloud hosting, you must keep in mind what requirements and security measures are needed to create the most effective and efficient infrastructure for your business.

What should you consider before choosing a server for your business?

  • What are your long-term goals?
  • What are your IT requirements?
  • What is you budget?

Once you have verified that a server meets your functional requirements you must also make sure you are not paying for anything you will not utilize.

Your primary concern is: What problem do you want to solve?

Hosting Solutions

Not sure what kind of hosting solutions or resources you need? Our team is happy to help you in any way to meet your business needs. Contact TurnKey Internet today and we will help you choose the best hosting solution for your business.

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Written by admin on September 20th, 2022

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When Do You Need a Dedicated Server?   no comments

Sep 15, 2022 @ 9:00am bare metal servers,dedicated servers

With the ever-growing need for IT resources, many businesses are turning to dedicated servers as they offer a powerful way of hosting. But how do you know if this is the right choice?

A great start would be assessing your current situation and seeing where any pain points arise that could use some attention from our team!

What is a Dedicated Server?

A dedicated server is a single physical server, housed in an off-site data center that is entirely dedicated to one user or organization. These servers are known for their high-performing features in processing power, storage speed, and connection to high-speed internet. If your business needs a large amount of processing power, then a dedicated server is the right choice.

How to know when you need a dedicated server?

Backup solution

Planning and implementing your IT infrastructure is one of the most important decisions you will make for your business. Backing up your critical data is a simple and essential step in protecting your business. A proper backup and data storage solution along with full business continuity and disaster recovery plan, work together to reduce threats to your business. A server can function as a secure environment for mission-critical data and more.

Flexibility

As your business expands, dedicated servers can accommodate your growing business needs. Compared to other hosting options, dedicated servers give you ultimate flexibility and resilience. Dedicated server hosting enables businesses to control resources without any restrictions and can be upgraded or scaled back easily within the limits of your contract.

Security

The key advantage of dedicated servers is security. Since you are not sharing resources with other users; it is for your exclusive use only – the security of your server is entirely in your hands. Controlling what happens with your server’s operating system and its applications puts you in the driver’s seat. You won’t need to worry about other users and their potentially outdated applications or bad code. An off-site dedicated server in a secure data center will protect your server from power outages and any other physical harm (robbery, flooding, etc) in addition to having 24/7 support vs an on-premises server.

Performance

A dedicated server is entirely dedicated to you and you alone. This means that users of a dedicated server do not have to share any of its resources with other users. Your dedicated server will give better performance. This way you can enjoy the best of both worlds when it comes to hosting as the performance and reliability are not impacted by others.

When deciding which hosting solution to go ahead with, it is essential to consider your business needs, and how much it’s likely to scale shortly. So, what works best for your business? Contact TurnKey Internet today and we will help you choose the best hosting solution for your business.

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Written by admin on September 15th, 2022

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Top 3 Reasons Why You Need a Dedicated Server   no comments

Sep 9, 2022 @ 9:00am dedicated servers

The flexibility and scalability of cloud computing have transformed the IT industry, but there are still times when the stability, control, and performance power of a Dedicated Server may be the solution you need for your business.

With a Dedicated Server, your business has exclusive use of that server’s resources. You also have the flexibility of customizing the server’s CPU, RAM, and disk space based on the needs of your business.

What is a Dedicated Server?

A Dedicated Server is a physical bare metal server with dedicated resources, including CPU, RAM, storage, and network ports. A Dedicated Server has been dedicated to a single tenant. In other words, it’s not shared with anyone else. This contrasts with virtual servers, which are created using virtualization software and can be shared by multiple tenants.

Here are 3 top reasons why you should choose a Dedicated Server:

No Shared Resources

Dedicated servers dedicate all computing resources to a single user. Every bit of power, storage, and bandwidth is exclusive to you and no one else. Not only will this give your business more room to work with and expand, but it will also prevent issues with your site caused by other websites.

Custom-build your ideal environment

Dedicated servers allow your business to customize the hardware and software based on your business’s unique needs, including server configurations, RAM, SSD hard drives, bandwidth options, and more. With shared hosting, you are limited to the software already installed on the server, and sometimes it may lack a requirement or feature your business needs. But with a dedicated server, you have full flexibility over which software the server runs, even down to the Operating System.

Security

Dedicated servers offer improved security. Your physical hardware is isolated from other servers and their tenants, eliminating any potential risks of data breaches and other cyber-attacks

Choosing a solution

Now if you’re worried that you’re not tech savvy enough to run your own dedicated server, consider the option of going with a Managed Dedicated Server solution, which will provide many additional benefits on top of what’s listed above. Before you decide to host your website on a shared server, consider the added flexibility, reliability, and performance that only a dedicated server can provide. Contact TurnKey Internet today and we will help you choose the best hosting solution for your business.

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Written by admin on September 9th, 2022

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The Bare-Knuckle Truth About Bare Metal Servers Vs. Virtual Servers   no comments

Aug 16, 2022 @ 9:00am bare metal servers

Choosing between bare metal and virtual machine servers is not always an easy decision. What’s the difference? And which one is right for you? In this blog post, we will explore the bare-knuckle truth about bare metal servers vs. virtual machines. We’ll discuss the pros and cons of each option so that you can make an informed decision about which type of server is best for your business needs.

Bare Metal Servers

A bare metal server is a physical server with dedicated resources, including CPU, RAM, storage, and network ports. A bare metal server has been dedicated to a single tenant. In other words, it’s not shared with anyone else. This contrasts with virtual servers, which are created using virtualization software and can be shared by multiple tenants.

Virtual Servers

A virtual machine server is hosted in a “multi-tenant” environment. This is where multiple virtual servers share the same physical hardware through the hypervisor which can create multiple operating system instances.

Bare Metal vs Virtual Servers

Costs

When comparing pricing, bare metal server hosting providers offer predictable monthly costs based on your needs and the configuration of your server. While virtual machines servers’ users have more control over their costs as you only pay for the server resources used throughout each billing period.

On a virtual server, multiple users share the same hardware. The operational cost is split across all of them, making a virtual server more cost-effective than bare metal servers

Security

Bare metal servers are considered more secure. This is because in addition to all the usual threats that any hosting plan faces, virtual machine servers have a particular weakness that bare metal servers do not have. With a virtual server, there is always the chance that a neighbor on the server you share could become corrupted and affect your site.

Performance & Resources

Bare metal servers offer you the flexibility of customizing the server to your CPU, RAM, disk space, and software needs. In a virtual server environment, there is great flexibility in configuration, but limits in terms of storage and memory allocation.

Since a bare metal server dedicates all resources to a single tenant, it offers more consistent and better performance than a virtual server.

When deciding which hosting solution to go ahead with, whether bare metal server or virtual machine server, it is essential to consider your business needs, and how much it’s likely to scale shortly. So, what works best for your business? Contact TurnKey Internet today and we will help you choose the best hosting solution for your business.

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Written by admin on August 16th, 2022

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How to Know When to Migrate to a New Hosting Provider   no comments

Aug 1, 2022 @ 9:00am Web hosting

Hosting is an essential part of the success of your digital business. With many providers in the market, it can be challenging to figure out which one offers the best plan for you. You must be sure that the services they offer fit your business needs. If you feel that your current hosting provider is no longer meeting your business needs, reassessing your hosting provider may be your only solution. Keep reading to find out what signs to look out for!

When is it Time to Migrate?

There are many different reasons you might want to move to a new web hosting provider. In this blog, we will highlight the top three reasons you might have for changing your web hosting provider:

Frequent downtime issues

Today’s customer is always online, meaning that if they want to access information online, they will do it through multiple devices.

Downtime affects your website’s user experience and searches engine results positions. It shouldn’t be taken lightly. If your site is experiencing frequent outages, your users will come to find they can’t rely on it to be available when needed.

You need more space

It’s important to figure out what flexible hosting plans the hosting provider offers, especially if your business has grown exponentially, or if you expand your business in the future you may need to find out what flexible hosting plans the hosting provider offers. Depending on the growth that you expect from your business, it’s important to think about how much storage and bandwidth you will need. You should have the ability to scale up (or down) based on your business needs. This way you can change hosting plans whenever your business needs to change to and upgrade services instead of migrating to a new hosting provider.

Poor customer service

When it comes to customer service, you should look for technical expertise and service reliability. A skilled, dedicated support team can make all the difference can help prevent minor incidents from escalating, and can help businesses maintain day-to-day operations without disruption.

Does the provider offer support? On-site support availability means quick response to emergency reboots or other issues, particularly if the staff is not located near the facility or cannot get to the facility.

This can also help prevent minor incidents from turning into larger issues. Support technicians should be available 24/7 by phone, email, or web-based support portal in the event of a problem.

Ready to upgrade or need help with a plan for your business? Contact TurnKey Internet today for a FREE consultation with our cloud hosting experts! Visit our website at turnkeyinternet.net or call us at 877-539-4638

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Written by admin on August 1st, 2022

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4 Considerations When Selecting a Cloud Provider   no comments

Jul 5, 2022 @ 9:00am cloud

Once you have decided that storing your data in the cloud is the right decision for your business, you will need to find the right provider and data center. You are placing your mission-critical data in the hands of a provider, so you must make sure that you choose the right one.

With all the cloud connectivity providers, it can be quite challenging to choose the right partner. All cloud providers are not created equal and a company’s choice of a cloud provider is critical to long-term success.

Here are 4 crucial considerations your company must consider when choosing a cloud connectivity provider:

Supporting Multi-cloud and Hybrid Cloud Strategies

More and more companies are choosing a hybrid cloud and/or multi-cloud approach to their cloud deployment. There are providers that offer the best of both worlds. If you choose such a provider, you need to know what support their public cloud provider has for hybrid and multi-cloud strategies.

Meets Security Standards

Frequent system audits are also necessary in order to ensure that all data centers meet or exceed industry standards for data security. When you are searching for a cloud provider, ask potential candidates about their compliance with SSAE-18/SOC1. This set of standards measures the amount of control that a data center maintains over your sensitive data and financial information. An audit will report any flaws in the data flow. You should also inquire about compliance with the Health Insurance Portability and Accountability Act (HIPAA). This regulation ensures the security and privacy of private health information that is stored or hosted in a data center.

Data Security

What is the cloud provider doing to keep your business secure? It should go without saying that security remains a crucial factor in your cloud needs, as no company can afford to compromise on it. Ask potential providers what network and server-level security measures they have in place to protect your data. Security measures to look for include encryption, firewalls, antivirus detection, and multi-factor user authentication. Technology is constantly changing and improving, and you need to be able to trust that your cloud provider will keep up with the evolution of security needs.

Service Levels and Support

It is hard to evaluate customer support until you will run into errors, complications, and queries and will need to contact the provider’s support team. If you need help, will you be able to get it quickly and simply? Before you choose a cloud provider, ask questions upfront about what kind and level of support they offer.

Choosing to put your business information or IT infrastructure in a cloud provider’s data center rather than housing it on-site is an important decision that requires careful vetting of your potential provider. Once you have chosen the right provider, you can trust that their data center will keep your company’s important information safe and secure.

Choosing TurnKey Internet as your cloud partner provides you with future growth-ready flexibility. TurnKey Internet offers a wide range of cost-effective cloud service options and platforms to get your business online. Need help choosing the right Cloud solution for your business? Contact TurnKey Internet today for a FREE consultation with our cloud hosting experts! Visit our website at turnkeyinternet.net or call us at 877-539-4638

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Written by admin on July 5th, 2022

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Colocation : Leveraging the Benefits of The Cloud   no comments

Jun 21, 2022 @ 8:00am colocation

TurnKey Colocation

More and more businesses are choosing to relocate their company servers and network equipment out of on-site server rooms and instead are opting for third-party hosting solutions.

Companies of all sizes choose colocation as a strategy because it delivers three major benefits, you get the benefits of the Cloud, along with the performance and security of having your servers and infrastructure.

What is Colocation?

To sum up colocation for you, it’s when you utilize a data center to house your servers. This could be one server up to a full rack of servers. Here at TurnKey Internet, we have several clients who lease several racks from us that house their entire IT department and infrastructure. 

Now that you know what colocation is, let’s look at the top 3 key benefits that it can provide to your business: 

A predictable expenditure model

When you have a small to medium-size business, chances are you can’t afford to spend large quantities of money on your IT infrastructure. This could be everything from hiring a full-time IT engineer to setting up your network infrastructure. The prices you would pay could exceed what you have budgeted for your business. For example, one of the most expensive items with owning a data center or housing your IT department will be the power. The power that each server uses. The power to keep the servers running 24×7. The power is needed to run a generator or battery backup in case your office encounters a power failure. 

Power is just one example to use, but we’ve used power to show that you may not know the amount per month you will be spending on just power alone. Factor in setting up a redundant network, bandwidth pricing, or the amount you must pay your IT engineer to keep it running and your business could be looking at well over six figures. 

This is where a major benefit of colocation stems from. You can sign up for a colocation contract at TurnKey Internet and receive one flat rate for all those items. Your bill per month would be predictable as you would know each month how much you’re going to be paying to run your IT department. Colocation takes a lot of the variability out of the equation.

Better access to space and power

Does your office or business currently have enough space within it to run your IT department? Keep in mind that you will need ample space for the servers themselves. You will also need room to bring power into your business to run the servers. Don’t forget about cooling, batteries, and a plethora of other options you will need to run your IT department. 

Expanding your business often means you need to find more space to house your growing team. Do you currently have enough space in your business for those services? If not, colocation could be a great option, as all you would need to do is send your servers to the data center. They will take care of spacing and power needs. You wouldn’t have to worry about your office overheating from 20 servers running and not enough room to disperse the heat. You could also include this under cooling.

Network connectivity

One of the biggest costs in running your IT department in-house is the costs associated with keeping your network at 100%. This may seem like common sense since you’re running a business on the internet, but are you aware of how often your network can lose connectivity? This can be caused by a faulty network cable to a full-scale DDoS attack. When an attack or faulty cable goes down, your entire business can become crippled. How will you send the email? Is your site still online? Can you communicate with your customers? Most people only worry about these types of things when they can no longer use them, however, as a business owner, you do not have that luxury. 

You must stay on top of your network to ensure that you’re able to connect with your customers and vice versa. While yes, you could do this yourself, what if you’re not a fully qualified network engineer? Will you know all the items you will need to keep your network secure and stable? This is where colocation comes into play. Since you’re paying a fee to colocate your server, network connectivity is taken care of for you. Highly qualified network engineers will constantly monitor your network for any connectivity issues and remedy them should the need arise providing you with peace of mind.

TurnKey Colocation

Listed above are just 3 great reasons why colocation may be an option for your business. It will help streamline your business and provide you with a piece of mind that your IT department is being handled by professionals. 

TurnKey Colocation is the ideal solution for companies, service providers, small businesses, and IT resellers who want a stable environment in which to completely control their assets. When utilizing our state-of-the-art data center you can control your hardware, software, and networking to your needs without worrying about the supporting infrastructure. In doing so, you will immediately recognize tremendous savings while also getting peace of mind that your equipment is hosted in a 100% sustainable, green, and SSAE-18 audited, secure facility. 

You can see our current colocation offers at: turnkeyinternet.net/colocation 

While this is by no means an all-inclusive list of the benefits of colocation, it should at least provide you with a starting point to determine if colocation is right for your business. Follow Us : Facebooktwitterlinkedinyoutubeinstagram
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Written by David Maurer on June 21st, 2022

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Ransomware 2.0 – Are your servers safe?   no comments

May 31, 2022 @ 9:00am internet security

Ransomware, Cyber Attack

Are your servers safe from the latest evolution of malware – Ransomware 2.0? You better hope so or else you will pay the price, literally.

What is Ransomware?

The frequency of ransomware attacks has increased dramatically over the past year, with 93% more carried out in the first half of 2021 than in the same period last year, according to Check Points mid-year security report.

Ransomware primarily began through email and malicious ads. However, this new breed of ransomware is targeting network and server-side vulnerabilities, with the ability to self-propagate. It will be able to quickly switch methods to maximize efficiency and will evade detection by limiting CPU usage to refrain from command-and-control actions.

Ransomware 2.0 “will start replicating on its own and demand higher ransoms. You’ll come in Monday morning and 30% of your machines and 50% of your servers will be encrypted. These new ransomware strains will spread faster and self-replicate within organizations before coordinating ransom demands. It is critical that companies take the needed steps to prepare and protect their network as well as their local and cloud-based servers.

How to protect your business from ransomware?

Now you may be wondering “What steps should I take?” Well, we’re glad you asked! The key is in taking a proactive approach to prevent rather than remediate. There are some easy yet vital best practices you should follow to protect yourself.

First and by far the most important, back up your data. Second, consistently keep your software and systems up to date. Third, make sure you are utilizing some form of antivirus and malware protection software on your PCs and servers. Finally, back up YOUR DATA! Yes, we know we said that already, but this step is so critical it’s worth mentioning twice. If you don’t currently have a backup solution, TurnKey Internet has multiple cloud-based disaster recovery and backup solutions to choose from, such as R1Soft Continuous Data Protection.

 

To learn more consider using these four best practices for backing up your data.

 

Your primary goal is to protect your users, not just your network. Whether they are on a laptop, tablet, or smartphone, your users need to be protected everywhere. However, it is unreasonable to assume that you will be 100% protected from every threat that exists. New more advanced methods to attack computers and encrypt their files are popping up every day. Therefore, your number one priority should be to back up your data regularly. If that moment comes where you find yourself infected with ransomware, the comfort of knowing your data is backed up, safe, and secure is priceless. However, if you chose not to back up your data… be prepared to pay the price.

Find out how TurnKey Internet can help protect your business against ransomware and other threats, securing you today and tomorrow. Visit www.turnkeyinternet.net/myplan for a FREE consultation!

 

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Written by David Maurer on May 31st, 2022

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Earth Day and Your Data Center – Green is Not What It Used To Be   no comments

Apr 19, 2022 @ 9:00am New York Datacenter

As we celebrate Earth Day, many businesses, organizations and individuals will take additional time to reflect on their impact on our environment and the contributions we can all make to a sustainable future. Organizations like EarthDay.org help spearhead awareness and direct-action options we can all consider in our own lives to be ‘greener’.

The term “Green”, “Being Green” or “Going Green” all have multiple variations and meanings, but in general, we all accept that it means to help sustain the environment in some fashion. Many years ago, the Earth Day movement started more with a focus about recycling. Today, it has evolved into an awareness of sustainability by reducing overall carbon footprints through less consumption (and output of non-renewable resources to produce the goods and/or power we consume).

One of the largest non-green impacting areas we see is electronic devices like our mobile devices, computers, and servers. While desktop computers at least have power saving modes that often can reduce their usage, they still consume (and impact the environment) roughly the same as 4,500 miles driven per year of a typical US car. Servers are the worst offenders of the bunch, running 24/7, consuming large amounts of energy to keep your email, files, apps, and websites running all the time even when we are asleep.

Those high energy consuming servers, and in some cases office desktop PC’s, can all be moved to the cloud through cloud-based servers and colocation.  It may not seem obvious, but moving your servers and desktop PCs into the cloud can make a huge impact. While data centers can consume massive amounts of energy to keep those cloud-based servers running 24 hours a day (especially the massive industrial air conditioning and redundant power systems in place to support these facilities), the fact is that data centers can be scaled up to effectively utilize the best-in-class options to be efficient and sourced from green energy, to substantially reduce, or in fact eliminate their entire carbon footprint. If you colocate or host your servers in such a data center, you effectively reduce your impact on our environment significantly.

TurnKey Internet’s Green Data Center was built to have an effective carbon footprint of zero  – sourcing all its power from a massive on-site solar array and hydro-electric power provided by New York State’s Recharge NY program, on top of the most cutting-edge power efficiency and data center cooling technology.  TurnKey Internet’s state-of-the-art data center won the New York State Environmental Excellence award and The U.S. Federal Government’s Environmental Protection Agency awarded the facility the 2nd only New York Energy Star Certified Data Center designation.

So from our stand point, green is about minimizing or having zero impact on the environment – and more so, we are helping businesses take their office servers, computers, and other IT infrastructure into the cloud to minimize their carbon footprints too. This Earth Day, take a look around your home or office – and see what small changes you can do to help improve your impact on the world. Follow Us : Facebooktwitterlinkedinyoutubeinstagram
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Why Website Speed Matters   no comments

Apr 5, 2022 @ 8:00am Web hosting

If you’re in a store and ready to check out but you can’t find someone to help you, chances are you’ll stick around. You may even wait quite a while since you’ve gone through all the trouble of going to a store and selecting which items you want. However, if you’re waiting a long time for a website to respond, you can be on another site making the same selections within seconds.

For this reason, it’s essential that your website runs quickly and loads within mere seconds. People have a large selection of websites that they can get information from or do business with, and you need to be sure that your site is providing what people want very quickly. Additionally, it’s not just sites that sell items that need speedy load times. Sites that generate revenue from ads also need to load quickly to prevent the loss of income.

Importance of Website Performance and Speed 

It is important to understand that today’s customer is always online. This means that if they want to access information online, they will do it through multiple devices. Speed is an integral part of the user experience. This blog details the top reasons why website speed is important and why it is essential to optimize website speed. 

It Can Lower Your Conversion Rate

Studies show that people are steadily becoming less patient when it comes to waiting for web pages to load; 47 percent of people expect a website to load in two seconds or less. For mobile sites, you are given about three seconds before more than half of the visitors say they will leave. Even if you’re getting people to stick around, a slow load time can drop your conversion rate.

A study done by Amazon showed that just a 0.1 second slower load time resulted in a one percent decrease in sales. While Amazon is enormous and your website may not be able to generate that much traffic or sales, it shows that even tiny slowdowns can still have a tangible effect on your business. If slow load speeds are driving people away, then it’s driving your sales away. 

Search Engine Ranking

If you run a business website, you’re probably at least familiar with the concept of search engine optimization, which involves signaling to search engines that people who are searching for particular terms or phrases would benefit from visiting your site. Google, and other search engines, include user experience as a metric when determining where your website will end up in search engine results. 

User experience includes several things, including the quality of content on a site, if it’s easy to navigate and how quickly the website loads. Google doesn’t generally release specific information about how metrics are weighted, but a slow website can dramatically reduce your user experience score. With SEO being so competitive, the last thing you want is a slow website dragging your ranking down. 

User Experience

One of the reasons that user experience is a part of many search engine ranking metrics is because people tend to not return to websites that worked poorly for them. Research done by Statista indicates that almost 80% of shoppers will abandon an online shopping cart if the website is too difficult to use. 

Having a slow website can also make visitors do more than just wait. It can also keep certain parts of your site from working because scripts still need to load. Someone may fill out a form or attempt to add an item to a shopping cart and get an error or find that nothing is happening. 

Additionally, when a website is slow, it may not load properly or things on the page may start adjusting themselves, changing the locations of images and text as people are trying to read or use the site. These types of frustrations can easily send someone away from your site with a commitment to never return. 

The Need for Speed on Mobile

Mobile users can be even more impatient than people on desktops. With the number of individuals using mobile devices to both surf the web and make purchases, you mustn’t be driving away customers and visitors with a slow site. In addition to needing to create mobile and desktop versions of your site, you need to be sure that mobile versions load quickly and aren’t just designed to fit on a smaller screen. 

People on mobile devices often have data caps, and although powerful, smartphones have far less processing power than computers. Images need to be shrunk in terms of both pixels and file sizes, and scripts need to be kept down to the minimum required for the site to function. Along with rating user experience for desktop websites, Google also measures user experience for mobile sites. Furthermore, in the last year, they’ve started ranking mobile-friendly sites higher when people do searches on a mobile device. 

Loss of Ad Revenue

Depending on the ad network that your website is hosting advertising from, you may only get credit for ad views if the ad loads properly if the visitor to the page has the ad show up on their screen, or both. If your website is very slow, ads may not be loading properly, depriving you of revenue. Google found that 25 percent of mobile sites with load times under five seconds had higher ad revenue. 

Resolving Your Speed Problems

Whether you have a slow site or would just like your site to run faster than it already is, one of the first things you should look at is cutting down on scripts and reducing the size of image and media files. Scripts can slow down even a bare-bones site because they use a server’s bandwidth, processing power from the server, and processing power from the computer they are being loaded on. Unless your site – and the page that someone is on – needs a script or function to run, consider ditching it. 

Media files can also dramatically increase the amount of time that it takes for a site to load. Instead of eliminating image files, see if you can’t compress them or use another file type that results in a smaller image. A small loss in image quality can cut an image’s file size in half. 

Another consideration is the server or hosting provider you’re using. You may need more bandwidth or processing power, and if you’re using shared hosting, it may be time to upgrade to a VPS or Dedicated Server solution.
 

Speed matters. It affects your user experience; it affects your search ranking. It affects your sales and conversions.  Follow Us : Facebooktwitterlinkedinyoutubeinstagram
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Written by David Maurer on April 5th, 2022

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