Howdie do TurnKey lovers,

How long has it been? Feels like it’s been ages due to so many new and exciting things happening here at Turnkey Internet! Do you remember when I wrote you the post about progress? The main take away from the article was that progress is progress. Big or small, as long as you’re progressing forward, you will eventually reach your goals.

Well, this has been a very progressive few weeks here at Turnkey Internet. So much so, that every time I walk into the data center, I get a bit of a shocked or surprised look. Why you may ask? Well, we’ve begun receiving parts in for Pod 2. I’m sure you’ve heard about it in earlier posts, but this dream is getting closer to becoming a reality. I mean, it wasn’t too long ago that I remember putting up walls in our data center. I helped to program the switches for each core while watching our senior data center engineer wire all of the racks together. It sometimes feels that it was just last week, but then I think back on all of the progress we’ve made since then. Acquiring Kcnet and bringing on new staff. However, none of this even comes close to the feeling I receive when I walk into our data center and see the foundation of Pod 2 beginning to spring to life. It’s a very exciting, stressful and rewarding time around TurnKey right now. So much hard work from so many people is helping to make this dream of being the best damn data center in the Northeast a reality!

I just feel very fortunate and bless to work here at TurnKey Internet. Sure, there are times that I just want to scream at the top of my lungs (which I do) due to working on a bug/program/technical support matter for hours with very little progress, but once you achieve that goal, it’s very rewarding. It’s one of the best feelings in the world. Now to see that on a much larger scale with new parts being delivered for Pod 2 and vine videos being made on Pod 2, is just very satisfying. I can’t wait until all the parts get here and Pod 2 is fully online.

Inching one Pod closer to getting our data center maxed out with Pods full of servers.

Well, I just wanted to share that with you guys. To share the joy and excitement that I have for this wonderful company!

Until next time.

If you’ve been hanging around the TurnKey data center for the past week, you’d be sure to hear a lot of “It’s here! It’s here! It’s here!” Why? Because TurnKey Internet has been receiving shipments of brand new servers and most importantly, the pieces to build Pod 2!

WAAAAY faster than expected, our data center will expand by over 20% and within the next 30 days we expect Pod 2 to be up and running. We’re using the same high-tech, green, environmentally conscious technology but on a larger scale. Trust us when we say- This is still just the beginning!

Not following us on Facebook, Twitter or Instagram yet? Well we got you covered (but you should still go do that!). Check out some photos below and get caught up.

Emily next to the truck!

Getting ready to bring ’em in.

Getting some help from the nice delivery guys!

Just a preview…

Racks on racks on racks!

We have enabled a new feature for clients using our hosting packages (reseller hosting, SEO hosting, standard web hosting, e-commerce hosting, and website builder hosting), which will allow you to unblock your IP if you should be temporarily blocked or banned by our hosting server firewalls.

TurnKey utilizes highly secure servers, software, and firewall monitoring systems, which block remote access to IPs that appear to be repeatedly doing things they shouldn’t (like trying to login using the wrong password hundreds of times in a few minute period).  Unfortunately, from time to time, this can impact you, or the web sites you host for friends or clients, when someone has a misconfigured password somewhere.  In cases like this, it’s easier for you to be able to remove the block on your IP (and to see why it was blocked) and to do it instantly via the new web-based interface we have provided for you.

To access this system, go to https://secure.turnkeyinternet.net, click the link on the right-hand tool bar that says UNBLOCK IPS FROM FIREWALL, and you will have full and instant access.

Clients with VPS, cloud, dedicated, or colocated servers who think a firewall has blocked them, will need to open a support ticket for additional help – this feature is only for those on our hosting platforms as noted above.

If you have any questions, or continue to have issues, feel free to open a support ticket.

Howdy-do, TurnKey Lovers?

Jeremy here, with another entry for you to gobble up. “Gobble”? Well, that’s a funny use of the word, but it actually deals directly with my current post. The word “gobble” results in thoughts about turkey. Now, this could be due to the fact that I’m hungry. Any reference to food incites a bout of extreme hunger, causing me to crave that 5-piece spicy nugget from Wendy’s that I have left over. But, I digress.

The reason that I mention “gobble” is really to talk about turkey—not TurnKey—but turkey. That, sometimes dry, meat that you have to cook perfectly on Thanksgiving, or start looking for a gallon of water to just get through the meal. Turkey brings us to Thanksgiving; one of the joyous occasions most Americans celebrate every year by engorging themselves with as much food possible, and then passing out an hour later. Ok, that might just be me who does the passing out part…

There is also another GREAT benefit to this time of the year. Have you figured it out yet? Did you even guess? I’ll give you a hint; it’s the day after you recover from stuffing yourself with delectable food. Queue the jeopardy theme song—BLACK FRIDAYYYY!!!

Black Friday isn’t considered a holiday, but with the sheer amount of people out shopping, you would think it was the busiest holiday of the year. I will give you a bit of history on the day Black Friday:

This day, Black Friday, is the official kick-off to the Christmas shopping season. You will see/hear/read about many retailers opening up at 4AM or earlier to accommodate the large rush of customers expecting to find ridiculous deals on different products. Consumers every year look forward to this one day, so that they can purchase those headphones they’ve been eying for months that were a bit too expensive, or that new 50-inch LCD flat screen that they’ve been wanting to hang up over their fireplace since first seeing the ad on television.

To put this in perspective, I’ve included the table below from our good buddy Wikipedia, which depicts the average amount of money that is spent on this day:

Retail Sales

The National Retail Federation releases figures on the sales for each Thanksgiving weekend.

Now, you may be wondering, “What on Earth does this have to do with hosting?” Well, my friends, we live in a world with a digital economy now, and it seems that everyone and their mother has a website. Almost every major retailer has some sort of ad space where they post their upcoming deals for Black Friday. With so many consumers looking for the best deal, you can imagine that sites will receive heavy traffic spikes due to the demand of finding the best deals.

These large spikes of traffic need to be handled as smoothly as possible, so that retailers and consumers do not experience any downtime during this whirl-wind of a day. Enter stage left—expandable cloud servers, multiple VPS’s (virtual private servers), or another dedicated server to handle the increase of traffic. All of which you can find here, at TurnKey Internet.

Each solution has its unique benefits. For example, let’s say you have a cloud server. On Black Friday, your traffic quadruples. Well, one of the main benefits of a TurnKey cloud is the ability to add more resources without incurring downtime. You could have more RAM allocated, increased disk space, or even increased bandwidth. The scalability is very enticing. Then, after Black Friday has concluded, you can downgrade your cloud server with no issues.

Or, let’s say you purchase an additional TurnKey VPS to handle your increase of traffic. You could then have those extra VPS’s decommissioned. You see, the real winners on Black Friday are the consumers/retailers that plan ahead. They purchase the additional bandwidth or add another server before the day occurs. As my college professor would say, “Prior preparation prevents poor performance.” That could be increasing your Turnkey cloud resources, adding an additional Turnkey VPS, or purchasing a new Turnkey dedicated server ahead of time. That way, you can keep your sales flowing in and your customers happy.

Now, my chicken nuggets are calling. Until next time, TurnKey lovers!

The first step in driving traffic to your business website is to create a compelling  site that is logically laid out. Invest some time and money into creating a site that reflects your business philosophy and business goals. Make contacting you easy, and streamline the shopping and check-out process – the faster the process, the more sales you will make. Once you have the site ready, here are some techniques for bringing people to it:

• Brand your product and website consistently. Every time your brand makes an appearance, you are building your brand recognition. Keeping that brand simple and potent is the key to building your business. Don’t dilute the brand with multiple versions of your logo. Don’t dilute your brand with different website templates. Keep the look of your company consistent and it will get consistently recognized.

• Make your website trustable. Always make sure your content is well-written, authoritative and slick. You want to instill as much trust as possible in every single visitor you get because every visitor is a potential client. Keep your security software active and updated and let your visitors know you run a secure site. If they feel like their information is safe with you, they’ll be much more willing to spend money with you.

• Create strong business policies. Write up a solid company policy. Include return-policies, money-back guarantees, and a strong code of ethics. Display this information prominently in your website’s footer and refer to it in your advertisements. If you have a company newsletter (and you should—more on this in another blog post soon) maintain a stringent privacy policy and make it crystal clear to your subscribers how they can opt-out. Spamming is the number one absolute no-no when it comes to building consumer trust.

• Name each of your web pages with an SEO friendly keyword. Get your webmaster to title each of your pages accurately and with an eye towards the search engines. Internal navigability is critically important but in order for it to matter, people have to be able to find your website in the first place. Titling with keywords makes your website index-able and indexing equals traffic.

• Add as much value to your website as possible. There are many techniques for making your clients feel like they’re getting a whole lot out of their relationship with you. Affiliate programs achieve this while also helping you mobilize your traffic to build itself. Recommending links to other related content can also add value. Ideally, you want to cultivate repeat-traffic. If you serve as a kind of index or reference for your visitors, they’ll keep coming back for more. You can also offer e-books as a bonus for purchases, filling out surveys or joining your mailing list. There are e-books out there on pretty much every topic imaginable.

• Add a favorites or “bookmark this site” script to your pages. This one is pretty self-explanatory. If visitors can easily mark your website when they visit, they will be more likely to come back in the future. Make this as painless as possible.

• Add a “recommend this site.” Word-of-mouth is as important today as it’s ever been—maybe even more important as social networking makes us all aware of everyone else’s opinions all the time. Make it easy for visitors to recommend you to their friends and colleagues.

• Create a “what’s new” page, or a “recent news” section. This is especially important for large sites with a lot of fresh content scattered among many pages. You want to make it as easy as possible for your visitors to check out new updates. This is important for maintaining visitor interest and for maintaining visitor participation. It is well-known that traffic expands exponentially. Popularity builds on itself.

• Make your site SEO friendly. I touched on this earlier, and have written about it in several other blog posts. There are several SEO websites where you can learn all the dirty secrets for optimizing your site. Here is a brief rundown of the basics:

  • Title tags: These should be 60 characters, and include keywords.
  • Header tags: These are numbered from 1-7, and aren’t recognized for every search engine but, when they are, they’re important.
  • Keyword meta tags: Meta tags should be 15-20 words long (to avoid getting flagged for spamming) and should be as directly relevant to your site content as possible.
  • Text area key words: It is particularly important to include keywords in the beginning of sentences and higher up on the page, but keywords anywhere will be helpful.

• Submit your site to search engines. It takes a whole lot longer for search engines to find your site organically, so submit it! It can be time consuming, but submitting your site to each search engine individually will yield the best results.

• Keep on top of links and repair or delete broken ones. Dead links are a sure give-away that you’re not keeping your website up-to-date. Clean house regularly manually or with a link-checker. There are several free link-checking tools available online.

• Conduct periodic contests. Contests are an excellent way to build traffic. Everyone loves to win something, even when it isn’t worth a lot of money. The spirit of competition is a powerful thing. Make sure you keep a running tally of the rankings, visible to the public. If you run a contest over a few days or even weeks, you will keep contestants coming back again and again to check their standings. Contests that involve voting are especially effective. Voting gets people to involve their social networks. This can lead to a huge increase in traffic in a relatively short period of time.

• Keep content fresh. I know. I’m starting to sound like a broken record on this one, but I really can’t stress enough how important it is to keep your website current. Nobody is going to bother coming back to visit if there isn’t ever anything new to look at. It’s obvious. It’s true.

A new study has come out about adult use of social networks. Like with every other demographic, it’s going up. Though adults still rank well below youngsters, the late adopters are still adopting as the human race moves closer and closer to 100% virtual living. Okay, so maybe that’s a little grandiose. Just because something continues to grow now, doesn’t mean it is never going to stop. Still, there doesn’t appear to be any end in sight, according to the numbers.

89% of users still consider social networks to be primarily social, but business use is growing. The majority of social networkers have multiple accounts, some for business some for personal. Of course, younger adults have the highest percentage of use:

75% of 18-24
57% of 25-34
30% of 35-44
19% 45-54
10% 55-64
7% 65+

I was surprised to see that Myspace still ranks highest for usage, with 50% of all social network users. Facebook has 22% and LinkedIn has 6%, with 1% left over for YouTube. Among older users, privacy was of the greatest concern, but wasn’t keeping them from setting up profiles like it used to.

Backlinks inevitably come up in every discussion of SEO. They are a critical part of building solid traffic and play a large role in getting your website ranked by search engines. Building good backlinks can take a lot of time. Unique IP addresses are very important, so you can’t just set up a bunch of domains and link to yourself and get results. The ranking of the sites linking in is also important. The more authoritative the site linking to you, the better your site looks to Google. In a perfect world, content really would be king. Unfortunately, with billions of websites out there, learning how to use the system is an important element for success.

Buying Backlinks

Buying backlinks from an SEO company can be very effective very quickly but the ground you gain usually doesn’t last long. Since many backlink packages include software you run on your server, you risk damaging your site’s reputation and getting your IP blocked for spamming. Buying backlinks one-by-one can be very effective if you have a decent budget and are willing to spend time researching each site before you invest. It’s rather like advertising but with the search engine as the consumer.

Building Backlinks Yourself

The organic backlink is the most powerful of all. Good content, well distributed WILL grow your traffic though, of course, it takes both work and time. Trading links is a great way to grow traffic while supporting other businesses and growing your network. Great methods for building backlinks on your own include: posting on blogs, posting on forums, posting on article directories, utilizing social bookmarking sites and newsletters.

I’ve told you before and I’ll tell you again, the secret to success is hard work. As much as we all might not want to admit it, the quick fix or the magic bullet are just as pretend on the Internet as they are in the real world. The great thing about investing time and energy into building up backlinks is that, in the process, you’re also improving your brand and building your networks. The more good content you put out there, the more attention you get. And I just can’t ever say enough for good old fashioned reputation. Behind every computer (kind of) there is a person, with a real live brain, forming opinions about every single thing he sees. If your company keeps popping up with compelling content he wants to read, you’ll get his clicks, and his links, and his network.

A colocated server is a privately owned server hosted at a datacenter, rather than in a home or business. Datacenters offer security, regulated power (with backup generators), fire protection, dedicated Internet connections, and climate control.

Customization

While the customer provides his own hardware, the facility offers choices of storage, connectivity, backup solutions, and security to suit the customer’s needs. The customer also has freedom to upgrade at any time.

Connectivity

Many datacenters offer fully-redundant network connections. At TurnKey Internet, we offer a 100% up-time guarantee on all colocated servers.

Financial Benefits

For small and medium-sized businesses housing servers in their offices, costs can be extremely high. Employing technicians, energy costs and maintaining infrastructure is extremely costly. By housing hardware in a datacenter, all of that is taken care of with support staff available to troubleshoot 24×7. Colocating is also a much greener option. A datacenter is considerably more energy efficient than an office.

Storage

Getting those servers out of the office opens up space and keeps things quiet so employees can work. Server fans are loud!

Disaster Recovery

Datacenters offer remote backup sites in case of disaster. If the unthinkable happens, your data is safe.

Security

Firewalls, security cameras, guards and other precautionary measures insure the safety of your physical hardware and virtual network.